Audience Development Coordinator
Resume:
Manage **M subscribers across MTV, RuPaul's Drag Race, Wild 'N Out, and several other
YouTube channels by scheduling, uploading, optimizing, and community postings Build and develop custom reports to identify trends and user insights to leverage for future video strategies on a weekly, monthly, and quarterly basis Assisted in the launched of 8 new YouTube channels to help expand MTV's digital footprint and create engaged communities around linear properties which added 55B minutes watched
(+51%) across the entire YouTube portfolio
Facilitate new YouTube series development from pre-production through post mortem reports Gather data and deliver weekly company social insight emails that highlight key learnings and takeaways to the CMO, SVPs, and other key stakeholders Collaborate with research and production teams and build a strategy based on audience behavior
Handle day-to-day relationship and act as a liaison between the external agency, paid marketing, and internal teams
Examine and identify competitors to use as an additional insight for future productions strategies
Attend and participate in brainstorms to create new series as well as choose talent for series Partner with other ViacomCBS brands to share intel and create cross-promotion opportunities ANNETTE
SUTCLIFFE
CONTACT
*****************@*****.***
Austin, Texas (temporary)
WORK EXPERIENCE
EDUCATION
BACHELOR OF SCIENCE:
MAJOR: COMMUNICATION ARTS
MINORS: BUSINESS
ADMINISTRATION AND
INTERNATIONAL STUDIES
St. John's University
Queens, New York
MAY 2018
GPA 3.76
SPECIAL SKILLS
Adobe Creative Suite
Microsoft Office Suite
Tubular
Conviva
iMovie
Google Analytics
Snapchat
Ads Manager
facebook.com/annette.sutcliffe
@hiimannette
@hiimannette
SOCIAL
YouLinkedIn
Second Street
WordPress
PromoSuite
MediaSilo
Volicon
Hootsuite
TikTok
Planned, managed, and executed Paid Social campaigns on Facebook and Instagram for Microsoft Office and Store
Wrote weekly performance insights to presents to clients Collaborated with other teams to ensure client's expectations are met and drive results Initiated ideas in brainstorms that are later used in pitches for new clients Monitored industry changes and translate them into actionable recommendations for clients and colleagues
IPROSPECT JUL 2018-DEC 2018
VIACOMCBS, MTV/VH1/CMT/LOGO JUN 2019-PRESENT
COORDINATOR, AUDIENCE DEVELOPMENT & CREATIVE STRATEGY PAID SOCIAL ASSOCIATE
BUZZFEED DEC 2018-JUNE 2019
Implemented strategy for short-form original content to drive audience engagement and audience development across TODAY, Bravo, E!, and Busy Tonight's YouTube channels Acted as the brand voice in the community tab to promote linear programming while finding content that resonates with the audience through polls, custom GIFs, and questions Optimized end screens, info cards, playlists, series, custom thumbnails, and SEO friendly titles and descriptions that will encourage a watching spree on the channel Identified and pitch content ideas with internal BuzzFeed team and NBCU teams to capitalize on video opportunities
Created bi-weekly YouTube reports that highlight channel performance and provide suggestions for future videos, series, and content to produce Collaborated with analytics team to produce a publishing schedule that is aligned with the audience behavior
Leveraged knowledge of best practices and audience behavior to ensure growing subscribers, views, and engagement
ASSOCIATE SOCIAL PUBLISHING STRATEGIST
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