Renee’ J. Bergner Port Barre, Louisiana ***** 337-***-**** Email: adl6as@r.postjobfree.com

Objective:

Dynamic, detail oriented, and experienced General Manager and Sales/Marketing Manager seeking a position utilizing

many years of experience in management, sales/marketing and public relations industry.

Summary of Qualifications

28 + years’ experience as General Manager, Property Manager and Director of Sales/ Marketing

Complete working knowledge of all operations within the hotel and property management industry

Strong analytical skills concerning trend analysis and develop creative procedures to resolve problems

Excellent organizational skills and ability to work independently in high energy work environment

Good computer skills, as well as the ability to utilize various specific organizational software

Ability to generate sales leads, close the sale and realize increased revenue profits for the organization

Professional Experience

Director of Sales, Home2 Suites Parc Lafayette, La. June 2015 – Present

Opened NEW Hilton Brand in Lafayette La. during Historic 2016 flood.

Managed all aspects of hotel “opening” sales marketing plan with Hilton and ownership

Created pre-opening events, managed sales budget - planned and coordinated sales blitz

Conducted weekly meetings about upcoming groups, negotiated accounts, and catering events

Planned weekly sales strategies and participate weekly revenue management calls and sales calls

Dimension Development 2017 #1 Hotel for Exceeding STR RevPAR.

Provide exceptional customer service for all hotel clients

Beating all 2018 revenues, STR index goals & currently #1 on Trip Advisor for Lafayette La.

General Manager, Director of Sales and Marketing, 2 locations in Louisiana July 2009-March 2015

Staybridge Suites LSU Baton Rouge, La., Staybridge Suites Lafayette, La.

Exceeded revenue growth index for 2011,2012, 2013 & consistently met budget

2011 and 2013 Quality Excellence Award and 2012 Best of the Best award for Staybridge Brands

Created annual marketing plan with innovative sales strategies and action steps

Developed and managed business-mix, average rate goals, and revenue expectations

Conducted regular conference calls with revenue manager

Performed Quality Assurance Audits, and consistently achieved passing score

Managed expenses, involving all hotel operations with contractors and suppliers

Responsible for all aspects of HR policies, procedures, recruitment, training, and counseling

Director of Sales, Crowne Plaza, Lafayette, LA June 2008-July 2009

Improved client retention 75% by increasing customer service levels

Managed all aspects of hotel conversion – including “opening” sales marketing plan

Created re-opening events, managed sales budget - planned and coordinated sales blitz

Conducted weekly meetings about upcoming groups, negotiated accounts, and catering events

Consistently met or exceeded revenue goals within the sales department

Planned weekly sales strategies and conducted revenue management calls

Area Operations Manager, Extended Stay Hotels, 2 locations in Durham, NC August 2005-June 2008

Homestead Suites and Extended Stay America

Managed sales and marketing, daily expenses, and payroll for both hotels with 247 combined rooms

Conducted weekly meetings to discuss challenges, developed solutions and implemented necessary changes

Homestead Studio Suites received Top 25 hotel position honor for two years

Achieved 110% revenue index for both hotel locations 2005-2008

Oversee and monitor all hotel services (accommodations, housekeeping, maintenance, etc)

General Manager, Area Manager, ATMA Hotel Group, Chapel Hill, NC March 2000-March 2005

Governors Club Cottages, Hampton Inn, and Suites and Holiday Inn Express

Created marketing strategies, organized renovation, re-opening & new identity for the Cottages

Developed hotel operational strategies by evaluating trends, establishing critical measurements,

determining historical production, determining guest satisfaction trends, and implementing change

Supervised conversion of Comfort Suites to a Holiday Inn and Suites, earning a renovation score of 98.43%

New Hotel Opening score of 100% for Holiday Inn Express Chapel Hill, NC

Consistently exceeded revenue index and gross operating profits with each location

Education

Commercial Arts Associates Degree, Baton Rouge Commercial College, Baton Rouge, LA 1980

Certified Hotel Administrator 1995

Affiliations and Awards

2018 Society of Government Meeting Professionals Board of Directors

2017 Vocational Excellence Award from Rotary Club of Lafayette

2013 Staybridge Suites Quality Excellence Award in Baton Rouge

2012 Best of the Best Hotel Award Baton Rouge

VP of Development for Baton Rouge Lodging Association Board 2013-2015

2011 Staybridge Suites Quality Excellence Award in Lafayette

Habitat for Humanity 2010 Fund Raiser Board

La. Yambilee Festival Board of Directors 2009

Gaston County Chamber New Member Committee

Marriott Mid-Atlantic Regional Leadership Award 1997

JHM Hotels 1997 Leadership Award

Carolina Club (UNC) membership Council

Board of Directors, Charlotte Convention & Visitors Bureau 1994-1996

Colorado Springs and Charlotte Convention Marketing & Liaison Committee

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