Contact Information

Email:

adl4qg@r.postjobfree.com

Phone:

256-***-****

Permanent Address:

**** ******** ******

Sylacauga, AL 35150

University Address:

**** * ******* *****

Apt. 1-202

Auburn, AL 36832

Portfolio:

www.jackwilbanks.com

LinkedIn:

www.linkedin.com/in/

jackwilbanks

JACK WILBANKS

Education

Auburn University August 2017 - May 2021

Bachelor of Arts in Public Relations; Bachelor of Arts in Political Science Minor in Business

GPA: 4.00

• Inducted in prestigious and highly competitive Lambda Sigma, Cardinal Key, Omicron Delta Kappa and Mortar Board honor societies Work Experience

American Enterprise Institute June 2020 - September 2020 Digital Strategy Intern Washington, D.C.

• Tracked and analyzed seven key metrics for 12 AEI newsletters, sent to more than one million subscribers each month, using Marketo and Google Data Studio

• Assigned imagery to research products, articles and multimedia on AEI.org, with topics ranging from national security policy to social and cultural issues

• Composed copy for public policy research and articles shared to AEI social media platforms with more than 300,000 Facebook likes and 140,000 Twitter followers

• Researched website analytics and traffic patterns for featured web content COVID-19 Resource Center September 2020 - April 2021 Media Intern Auburn, Alabama

• Manage resource center media production timelines and social media content calendars to ensure timely automated content postings using Buffer

• Adapt multimedia content for email marketing, social media channels, university website and print mediums as COVID-19 situation and university guidelines evolve

• Respond to and address student, parent and community concerns in the midst of a three-week surge of more than 1100 self-reported COVID-19 cases at university Aramark/Tiger Dining August 2018 - March 2019

Peer-to-Peer Marketing Intern Auburn, Alabama

• Converted 3,000 students to updated campus meal plans through email marketing, online advertising and social media marketing strategies

• Engaged more than 30,000 students with campus dining through photography, videography and graphic design skills used in print and digital mediums Marble City Media/RadioAlabama June 2018 - August 2018 Digital Media Intern Sylacauga, Alabama

• Overhauled branding guide for parent company and eight broadcast networks

• Drafted copy for news reports on all eight RadioAlabama broadcast stations

• Exercised writing skills by reporting on city and county government news

• Managed content creation for eight social media accounts and website Campus and Community Involvement

Auburn University Student Government Association March 2019 - March 2020 Executive Vice President of Communications and Marketing Auburn, Alabama Lobby Board September 2017 - March 2019

Member Auburn, Alabama

• Directed media relations between organization and major campus news entities by issuing statements, press releases, comment letters and opinion editorials

• Collaborated with university communications office on campus-wide internal communication efforts, reaching more than 34,000 students, faculty and staff

• Oversaw day-to-day graphic design, website management, photography, videography operations from team of 16 cabinet members

• Built relationships and interacted with more than 35 members of the Alabama State Legislature while lobbying for university-supported causes

• Advocated to increase funding for Alabama’s education budget, leading to

$7.1 billion total, its largest amount since 2008

• Elevated civic engagement and informed more than 30,000 students on local, state and national political issues

Adobe Creative Cloud

Social Media Marketing

Writing and Copyediting

WordPress

Communication

Contact Management

Photography

Videography

Technical Skills

• Google Analytics

individual certification

• Adobe Certified

Associate (ACA) in

InDesign, Illustrator

and Photoshop

• HubSpot Content

Marketing and Graphic

Design certifications

Certifications

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