Data Analyst

Daniel Aparicio

Los Angeles, CA, ***** 323-***-**** *********@*****.*** www.linkedin.com/in/daniel-ap

MARKETING RESEARCH & STRATEGY PROFESSIONAL

Highly motivated market research professional with strong experience in data analysis and research related to strategic marketing. Skilled in brand tracking (domestic and international) for automotive and beverage brands with a perspective based in economics.

CORE COMPETENCIES

Brand Tracking Consumer Insights Secondary Research Problem-Solving Teamwork

Client Relations Project Management Collaboration Attention to Detail

Kantar, Los Angeles, California June 2019-October 2020

Research Analyst

Selected to support the client services team in conducting quantitative research that measured brand health, equity, and ad campaigns for clients to measure the effectiveness of their marketing strategy.

Wrote story-driven reports that leveraged survey data and secondary research to help convey meaningful and actionable insights.

Conducted secondary research (quantitative and qualitative) that contextualized the report’s story telling ability and informed big picture implications.

Owned monthly reporting for auto brands to monitor key strategic brand and ad campaigns.

Collaborated with internal departments (data design, advanced analytics, and operations) to meet all client deliverables.

Lieberman Research Worldwide, Huntington Beach, California January 2019-June 2019

Market Research Intern

Recruited to join the project team and provide administrative support related to research projects.

Checked crosstabs for an international brand tracker and national segmentation.

Monitored field for an international brand tracker to help maintain research grade data quality.

Provided quality control in reports and survey programs for accuracy.

RESEARCH EXPERIENCE

Project Sprout, School of Education, University of California, Irvine January 2016-September 2016

Undergraduate Research Assistant

Transcribed interviews conducted by post-doctoral researchers that investigated learning environments in higher education.

Used Excel to store and organize photos, videos, and transcriptions.

Provided clerical support to team by sorting, filing, and making copies.

HONORS AND AWARDS

Chancellor's Excellence Scholar September 2015-June 2019

University of California, Irvine

EDUCATION

Bachelor of Arts in Business Economics June 2019

University of California, Irvine

TECHNICAL SKILLS

Proficient with Microsoft Office (Word, PowerPoint, Excel), SPSS (Reporter for Survey)

Basic with Python and SQL

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