Ritu Kalro
Project Leader with over ** years of experience in Finance & Google Ads
San Jose, CA 95134
*********@*****.***
EXPERIENCE
Sonova Australia Pty Ltd, Sydney — Project Leader & Finance O cer
Sep’ 2017 - Aug’ 2019
● Lead “Operational Excellence” effort to improve customer experience. Implemented new processes in supply chain, order entry & product service operations improving day-to-day operations
● Improved efficiency by developing & implementing new operational processes to various business functions
● Worked as an Accounts Receivable for Sonova’s key customers. Lead AR team’s month end and year end closing
● Performed Sales and budget analysis using SAP and IRIS data
● Prepared financial and sales reporting
● Participated in statutory audits for year end business review Sonova Australia Pty Ltd, Sydney — Accounts Receivable O cer
Aug’ 2014 - Mar’ 2016
● Managed the third party, inter-company and Key accounts ledgers
● Onboarded new customers, generated customer account statements, receipted/allocated payments, reconciled accounts & general ledgers and assisted with customer enquiries
● Developed company’s Credit Policy to adhere to ISO 9001 standards
● Proposed & Implemented a virtual credit card terminal and also implemented electronic invoicing significantly reducing toil
● Automated account creation, master data changes, dunning & reporting in SAP
● Managed month-end, year-end closing and supported successful completion of the financial audits
● Worked part time as Accounts Payable. Implemented new processes increasing efficiency in the role
● POC for SAP and Salesforce related queries across the business
● Introduced and build a knowledge base for all AR processes
● Improved overall customer experience by collaborating with sales, marketing, and other departments
INDUSTRY EXPERIENCE
Medical Devices
FMCG
Online Advertising
SKILLS
Project Management (Agile
Scrum Methodology)
Process Management
Accounts Receivable
Accounts Payable
Auditing
Sales & Budget Analysis
Risk Analysis
G/L Reconciliations
SAP Super User
Change Management
Automation
Reporting
Training
SYSTEMS & APPLICATIONS
SAP
Garman
Pronto
Basis
Salesforce CRM
IRIS Financial Suite
G Suite
MS O ce
Smartsheet
Windows
Mac
Chrome OS
Coca Cola Amatil, Sydney — National Credit Controller Mar’ 2012 - Aug’ 2014
● Credit controller for key customers such as Coles & Woolworths
● Worked on sales analysis & reporting to compare forecasted sales against actuals
● Partnered with sales, distribution, and allocation teams to improve DSO
● Partnered with Account managers and risk management team to onboard new customers
● Prepared monthly cash flow, KPI, month-end & ad hoc reports
● Automated customized invoicing for high value customers Coca Cola Amatil, Sydney — Credit Controller
Jun’ 2010 - Mar’ 2012
● Worked on credit operation functions such as collection, payment allocations, account reconciliations, payment plan negotiations, reporting, claims, dispute management & routine account maintenance
● Consistently Improved cash flow and reduced overdue balances
● Proposed & Implemented process improvements by enabling new tools(within SAP). This resulted in effective credit operations(received recognition from senior leadership)
● Partnered with sales teams to align customer expectations with CCA’s credit policy
Google India Pty Ltd, Hyderabad — Associate Finance Operations Specialist
Apr’ 2008 - Mar’ 2010
● As a billing guru, supported AdWords/Youtube account managers in the JAPAC region
● Worked as Project manager and lead the collections effort to recover the overdues (recovered >$100k in a quarter)
● Defined requirements & collaborated with engineering teams to develop & launch the billing system for AdWords India
● Reduced TOIL for the Global billing team by developing macros for repetitive customer account actions such as account reactivation, suspension etc.
● Troubleshoot & fix technical issues in the global billing system
● Trained AdWords teams & advertising agencies on Google AdWords billing
● Setup & measured team performance metrics through surveys & provided recommendations to leadership
● Collaborated with the Credit & Collections, Risk & Compliance teams to address AdWords account issues
● Worked as a reviewer for AdWords credits and adjustments
● Google India POC for external payment processor
OTHER ACTIVITIES
Event Planning
Hiking
Basketball
Google India Pty Ltd, Hyderabad — AdWords Support
Specialist
Jun’ 2006 - Mar’ 2008
● Supported North America and Australia advertisers run their AdWords accounts seamlessly
● Worked with leadership to build and ramp a new team of 15 AdWords Specialists
● Worked as Adwords, Policy, Billing trainer/mentor for new Googlers
● Improved customer retention by actively addressing AdWords concerns
● Spent 20% with AdWords policy team reviewing policy violation ads adhering to regional restrictions
● As a star performer, was selected on a Global exchange program to work in the Google Australia office for a quarter
EDUCATION
PSG College Of Arts And Science, Bharathiar University, Coimbatore, India — Bachelors in Commerce
2003- 2006
Key Specialisation: Finance & Accounting; Financial studies; Company law & Economics