Lead Social Media Coordinator

Peyton Litteer

**** * *** **. ******, AZ *****

520-***-**** ************@*****.***

EDUCATION

University of Arizona Tucson, Arizona

Bachelor of Science in Business Administration Expected 2021

• Major: Marketing

• Minors: Global Business, Spanish

• GPA: 3.9

• Honors: Wildcat Excellence Scholarship, Deans Distinction Award, National Society of Collegiate Scholars PROFESSIONAL EXPERIENCE

The University of Arizona: Marketing & Brand Management Department Tucson, Arizona Lead Social Media Coordinator September 2018 – Present

• Assist the Marketing and Communications teams with strategic content planning, influencer relations, and trend forecasting to drive brand awareness and build engagement across multiple social media channels.

• Helped to successfully implement a campus-wide collaboration within a shared content-planning platform, consisting of more than 1,000 university-related social media accounts.

• Implemented the “$1.80” engagement strategy which has increased our Instagram follower count by over 300%. PepsiCo San Diego, California

Sales Management Intern June 2020 – August 2020

• Learned about the business through self-driven online programs; live, virtual presentations with senior leadership; as well as leading meetings with my manager, sales leaders, customers, and fellow interns.

• Collaborated with a team of interns across a variety of functions to find a solution that solved the problem of diminishing market share in the foodservice sector as a result of COVID-19.

• Acquired valuable communication and collaboration skills while working from home in a completely virtual environment.

OinkMyGod Barcelona, Spain

Digital Marketing Intern May 2019 – July 2019

• Support in the development of social media and blog content in English, online marketing and content strategies, advertising campaigns on social media and Google Ads, and email marketing strategies & copywriting.

• Tracked social media trends and adapted to attract target follower demographic.

• Managed online presence of various client brands to engage with users and strengthen customer relationships. LEADERSHIP EXPERIENCE

Sigma Kappa Sorority Tucson, Arizona

Vice President of Programming January 2019 – December 2019

• Responsible for creating a calendar of meaningful opportunities for member and chapter growth through educational and developmental programs.

• Hosted workshops to train committee chairmen on effective delegation prior to their term.

• Scheduled and supervised committee meetings to discuss new initiatives and update chairmen on strategy and milestones.

SKILLS, ACTIVITIES & INTERESTS

Languages: Effective operational proficiency in Spanish Activities: Selected member of ELITE (Eller leadership and integrity training for excellence), Eller Professional Sales Club, Eller Polaris Alumni Board

Community Service: Eller Make a Difference Day, Walk to End Alzheimer’s, Service Trip to Guatemala Skills: Adobe Creative Cloud, Sprinklr, Microsoft Excel, SPSS, Tableau, Instagram, Twitter, Tik Tok, LinkedIn, Social Studio, Sprout Social, Facebook Ads Manager, Copywriting, Calendar Management, Client Relations Interests: Cooking, trying new foods, making TikToks, playing soccer, thrifting, hiking, exploring new towns or cities

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