Digital Marketing Web Developer

469-***-**** *******-*@***.***

Phillip Schwartzkopf

Overview

A creative web developer and digital technology professional with an understanding of overall business objectives, programming functionality, UX design and UI engineering capabilities. With a unique blend of programming knowledge, server administration experience and front-end expertise, my extensive experience in finance, healthcare and other industries allows me to quickly become a subject matter expert who can leverage technology to develop successful marketing solutions for your business.

Experience

Feb 2020 to Current

Solera Holdings

Dallas/Fort Worth Area

Global Web Developer and Technology Solutions Manager Global Marketing

Serve as a visionary for digital content and website development strategy, acting as a proactive subject matter expert in digital media, developing team guidelines and protocols and leading web initiatives

Develop, deploy and optimize landing pages and email campaigns using Marketo. Build smart campaign functionality, programs, emails, workflows and drip campaign scheduling. Coding within Marketo using HTML/CSS/JS to customize landing pages and campaigns.

Implement CCPA and GDPR messaging and privacy policies on more than 50 websites across numerous platforms, ensuring legal compliance and banner functionality

Establish short- and long- range objectives and develop strategic and technical plans for implementing web and digital initiatives including setting up and management of A/B campaigns

Work with IT staff and web provider/OCM web developers to troubleshoot issues and integrate social media and the website, along with integration into more than 100 websites using Agile practices including Scrum and Jira

Develop and execute digital growth campaigns to increase exposure for Solera product lines (paid advertising, Google Adwords, SEO, PPC, influencer campaigns, etc.)

Stay abreast of technological advancements and trends in the digital space and collaborate on the research, procurement, and implementation of present and emerging technologies across social media and the Internet that can enhance customer outreach and engagement

In conjunction with the CMO, evaluate and implement websites for the company on new platforms and channels. Think strategically and apply market techniques to increase visibility, boost traffic, engage with constituents and measure impact of campaigns

Lead digital analytics and sales metrics reporting, including Google Analytics, Google Tag Manager, Marketo, Unbounce, Salesforce, Hootsuite and audience survey forms to help the team optimize our content approach

Sep 2019 to Feb 2020

Rexel USA

Dallas/Fort Worth Area

Web and Analytics Consultant

Responsible for process improvement for Google Analytics, Google Tag Manager and Google Optimize.

Lead QA and UAT testing for global webstores to verify functionality and work with IT departments to push into the Production environment.

Work with global eCommerce webstores to implement new tracking methods and A/B testing for improving sales and driving digital marketing campaigns.

Implement custom tags and analytical reports based on the needs of the webstores around the world.

Dec 2018 to Sept 2019

AMR.net

Dallas/Fort Worth Area

Digital Marketing & Web Manager

Responsible for leading marketing efforts using new media and digital tools such as Salesforce, Marketo and Kentico.

Overall ownership for managing AMR and subsidiary websites in Kentico, including hosting, DNS management and CMS administration.

Serve as liaison between marketing team and IT to drive digital customer acquisition and retention.

Lead the direction for of technical marketing needs for the marketing department.

Manage creative assets for all digital marketing channels.

Implement SEO enhancements on/off site including keyword optimization, metadata updates, and content development.

Design digital media campaigns aligned with business goals.

Manage Google Analytics, Google Tag Manager, A/B Testing and PPC campaigns.

Led the creation of digital content.

Dec 2018

Targetbase

Dallas/Fort Worth Area

Senior Web Developer - Contractor

Working in Visual Studio and SQL Server Studio, involved in implementation, troubleshooting and coding of client web sites on .Net platforms. These websites are high visibility projects and require collaboration with multiple internal stakeholders, adhering to tight deadlines.

Worked with IT and email marketing group to develop a website in Drupal, pulling from a client database to render higly customized dynamic content.

Development and technical implementation of Facebook digital advertising for a healthcare client.

Jan 2012 – Feb 2018

Texas Health Resources

Dallas/Fort Worth Area

Web Developer & Marketing IT Support

Implementation of consumer website - www.THPG.org - a single consumer/physician portal that consolidated more than 200 individual websites onto one HIPPA security compliant SharePoint 2010 ASP.NET environment, serving .ASPX web pages. This project required overall expertise with the LAMP Stack, Windows Server 2003 and 2008, along with knowledge of Java, jQuery, HTML, PHP, and CSS. Expert level knowledge of SharePoint Designer, SharePoint 2010, Microsoft Visual Studio, and the Adobe CS products.

Front-End Web Development of more than 200 websites on numerous platforms using multiple languages including:

- HTML5 and PHP - hand coding HTML and CSS

- Understanding of JavaScript and jQuery libraries

- .NET (enhanced current web application, migrating it from Windows Server 2003 to Windows Server 2008 R2),

- MySQL/PHP (WordPress implementation and development)

- .ASPX (SharePoint 2010)

Responsible for functionality and content of two main websites for Texas Health Resources: thpg.org and texashealth.org.

Vastly improved website traffic and conversions through Google Analytics and Google Tag Manager, managing PPC campaigns, and developing organic SEO strategies. These initiatives contributed to launching of master branding campaigns for new Physicians Group within Texas Health Resources.

Managed domains, hosting, content and messaging for physician websites across numerous platforms and Content Management Systems including WordPress, Joomla, Drupal, Wix, and other proprietary systems. Also utilize cloud servers, storage and cloud websites to maximize hosting capacities.

Responsible for implementing transactional security protocols on numerous servers and gateways that processed millions of dollars per week. Confidential PHI and HIPPA information was also secured on these servers.

Development of Spanish content for web pages and PPC forms for Hispanic marketing and initiatives.

Feb 2011 to Dec 2011

Keste

Plano, TX

Digital Design Developer, Contractor

Worked using the scrum agile software development methodology to help develop Oracle technology training products to present at Oracle Open World. Also developed digital marketing strategies and messaging for Oracle OpenWorld.

Improved database functionality for more accurate and targeted marketing, also performed troubleshooting of email routing and delivery issues.

Developed interactive 3D models using Blender, Daz3D, WebGL and SaaS rendering tools.

Jan 2008 to Jan 2011

Big D Sports and Entertainment

Dallas, TX

Email Marketing Manager/Designer

Provided compelling call-to-action copywriting for website, events and online newsletter.

Designed event graphics and deliverables as needed.

Worked with company owners to provide ideas and direction for public relations activities, online processes, initiatives and improvements.

Feb 2005 to Jan 2008

CHCM

Minneapolis, MN

Marketing Director

Identified website as key to company’s market visibility and source of new leads. As a result, led initiative for complete website redesign, keeping website information relevant, accurate and more quickly updated.

Greatly increased company visibility by implementing client eNewsletters, transferring old paper subscribers into new electronic format. Customer base and subscribers were significantly increased.

Enhanced and refined lead tracking and follow-up from professional conferences and trade shows. New processes and enhanced database functionality led to increased closing ratios and an increase in new business.

2004 to 2005

GCI

Minneapolis, MN

Web Marketing and Database Manager

Developed and designed website, collaborating to create a functional site, linked to internal inventory databases. The website update and redesign and greatly enhanced professional corporate image.

Programmed email marketing solutions to design, deliver, track leads and manage contact database.

Served as technical liaison with companies such as Hewlett Packard and Altiris, to provide direction for product development and consulting services.

Education

University of Kansas

Lawrence, KS

Bachelor of Science

Adverting and Marketing, School of Marketing Communications with minor in Computer Science. Led marketing and advertising initiatives to launch a student focused campus magazine

Marketing and advertising for campus newspaper

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