Anviksha User Experience Designer & Agrawal Researcher

Improved online presence of Transfer Bridges program with Henry Ford College Gathered data through, surveys, interviews, heuristic evaluation and focus group user test Analyzed qualitative data and proposed recommendations for improving information structure WORK EXPERIENCE

Improved Seller UX of mobile application to reduce delays and drop in actions by the users Designed surveys, collected and analyzed behavioral data and mapped user interactions Developed a medium-fidelity prototype and demonstrated suggested UI changes IndiaMART InterMESH Limited

User Experience Design Intern Delhi, India June – July 2017 Helped youth to explore Bhopal, plan trips, add/ view recommendations and manage expenses Curated original content; promoted it on social media, acquired users and kept them engaged Run a blog with hyper local monetization model, designed a prototype with AR/ VR technology PALAT, Blog owner (10k + Views on Blog 8500 + Followers on Instagram) UX Designer, Content Writer Bhopal, India September 2018 - August 2019 Designed a transit hub with BRT, MRT, 5-star hotel, mall, office space and multilevel car park Surveyed the site, designed spaces to deliver secure & seamless connection to all transport modes Working drawings of floor plans, elevations and sections along with a 3D model and renders Multi Modal Transit Hub (Best Thesis Awardee)

Pune, India January - May 2019

University of Michigan College of Literature, Science, and the Arts Student Consultant Ann Arbor, MI September - December 2019 Travel for a Cause

Freelance Uttarakhand, India

July 2017 - July 2018

Elected Cultural Secretary

School of Planning and Architecture

May 2015 - May 2017

PROJECTS

LEADERSHIP

EDUCATION

University of Michigan

Master of Science in Information

Human Computer Interaction

Current GPA 4.0

Graduation in April 2021

SKILLS

TECHNICAL

AdobeXD

Sketch

Figma

Invision

Marvel

Adobe Photoshop

Adobe Illustrator

Autodesk AutoCAD

Autodesk Revit

SketchUp

V-Ray

Lumion

Python

JAVA

HTML

CSS

DESIGN

Ideation

Sketching

Wireframing

Prototyping

Graphic Design

Journey Mapping

Interaction Design

Project Management

Presentation

RESEARCH

Contextual Inquiry

Usability testing

Storyboarding

Experimental Design

Competitive Analysis

Project Leader (ANDC)

NASA, National Student Organisation

January 2015 - December 2015

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School of Planning and Architecture

Bachelor of Architecture

University dissertation topper

Current .G.P.A : 7.34/10

Graduated in May 2019

https://www.anvikshaagrawal.com/

adkh63@r.postjobfree.com

734-***-****

https://www.linkedin.com/in/anviksha-agrawal/

Made feminine hygienic support, knowledge and representation accessible to women Monitored usage analytics, conducted interviews and devised web engagement strategies Developed marketing channels while conceptualizing marketing strategy and established branding Rock Your Month

User Experience Design Intern Detroit, MI January - May 2020 Conducted 23 focus group interviews and secondary research to understand ‘Jobs-to-be-Done’,

‘Agile Development’ and ‘SAFe 5.0’ frameworks; integrated them and created an exploration-ide- ation-execution design process prototype for AFI Design Studio Conducted end-to-end design process for My Account to improve current state for reporting and drafting claims; created mockups and ran 20 A/B tests Optimized an adjuster work flow for selecting letter templates to increase efficiency; created final user stories for 2 proposed recommendations which were further added to the backlog for production American Family Insurance (AFI)

User Experience Design Intern Madison, Wisconsin June 2020 - April 2021

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Designed a foldable, customizable puppet theatre aiming to help children aged 6-8 unleash their imagination and storytelling skills through interactive play, while staying at home during COVID19 Developed go-to-market (GTM) strategy for sustainable and profitable success for Imagica IMAGICA- Scene-Setting Options + Unique Characters + Share Stories UX Designer, Product esigner Ann ARbor, MI September 2020 - December 2020

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