GLADYS CALDERON

786-***-**** adkev8@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Accomplished professional offering 20 years of progressive experience in administrative support, sales planning, travel management, marketing strategies, advertising, public relations, events coordination, customer service, account management and, client growth and retention in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Extensive international business experience in multi-cultural settings. Highly effective interpersonal skills with management, clients and colleagues. Recognized by managers for consistently exceeding organizational expectations. Creative mind with the ability to adapt to changing demands. Demonstrate strengths in leadership teamwork, attention to detail and analytic problem solving. Excellent time management skills and ability to multi-task and prioritize work.

CORE COMPETENCIES

Computer proficiency in Windows, MS Office Word, Excel, Power Point, Outlook, Teams, Share Point, One Drive, Adobe, Internet Explorer, Event Management Software, Salesforce CRM, Digital Marketing and Social Media Platforms. Translation level fluency in English and Spanish. PROFESSIONAL EXPERIENCE

POSADAS USA_Miami, FL 2011 to 2020

Mexico-based company engaged in the hospitality industry. The Company focuses on the construction, acquisition, leasing, promotion and management of hotels. Its nine brands Live Aqua, Grand Fiesta Americana, Curamoria, Fiesta Americana, IOH, Fiesta Inn, Gamma, One and, The Explorean operate more than 180 resorts and hotels in 60 beach and city destinations in Mexico with the only vision of becoming the leading hotel company in Latin America. International Sales Administrator

Responsible for supporting the US sales team in planning, directing, managing, and coordinating day-to-day business activities. Acted as a communication channel to a range of staff members and stakeholders. Coordinated travel arrangements, preparing complex itineraries and ensuring accuracy of transportation and event details. Organized meetings, trade shows, FAM trips and site inspections. Oversaw special projects and confidential matters with discretion. Assured focused and productive communication with new and existing clients, representatives and travel agents to collect, analyze, evaluate and account information in an effort to generate sales leads, drive revenue growth and boost productivity. Performed research, identified sales trends, prepared proposals and agreements, created and delivered presentations, as well as sales reports and analysis. Provided inputs and ideas into marketing enterprises and subsequently promoted them and monitored responses to ensure the marketing campaign aligned with the department’s sales goals. Attended network and promotional events to develop and maintain business relationships with potential clients and professional executives. Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and building trust, by ensuring commitments are met and expectations are exceeded. Reported to the Vice-President of Group Sales & Marketing North America. CLUB MED NORTH AMERICA _ Miami, FL 2002 to 2010

French corporation originator of the All-Inclusive vacation concept with 30 destinations worldwide, 80 resorts and 5 styles of holidays for families, couples, groups and singles. Business Account Executive

Responsible for monitoring, managing and maintaining group bookings assigned, quality control all booking details from contract to group return. Maintained a communication channel with clients, internal departments and resorts' staff to achieve results and cultivate repeat business. Contributed substantively to a high level of patron loyalty through interpersonal skills, length of service, personal presentation and understanding of personalities, preferences and expectations of customers. Helped increase profits by devising and recommending a variety of promotions and customer incentives which significantly increased patronage. Achieved sales goals by quoting, contracting and closing deals for new group bookings worth over $2.5 million a year. Maximized group sales revenue by up selling on-site services. Trained sales coordinators to improve booking system management and increase productivity. Arranged trade shows, created promotional material and produced reports. Reported to the Director of Business Sales North America.

MIAMI DADE COUNTY_AVIATION DEPARTMENT _ Miami, FL 2001 to 2002 The Business & Property Management is a division of the Miami Dade Aviation Department that manages the Miami International Airport’s commercial and industrial properties and aviation uses and activities. Airport Properties & Concessions Administrator

Responsible for administering Miami International Airport’s leases, contracts and permits; properties management, business and program development, tenant and concessionaires relations, aviation industry research, high-volume database maintenance, contract management and compliance monitoring. Assisted with the management of project duties from concept to completion including: planning, design consultation, coordinating, facilitating and expediting processes, production, fulfillment and distribution to end users. Reported to the Properties Division Manager. TELEVISA PUBLISHING _ Miami, FL 2000 to 2001

Leading publisher of Spanish-language magazines with more than 90 titles distributed in more than 20 countries throughout Latin America, as well as in Mexico and the US. International Advertising Coordinator

Responsible for growing local sales revenue through the development and expansion of strategic advertising accounts, also working with the advertising sales team and internal editorial team members to develop advertising solutions for clients. Developed advertising media plans, using independent judgment in negotiating terms, and managing the full-lifecycle of day-to-day account management activities. Reported to the Advertising Sales Director.

MASCO CORPORATION _ Miami, FL 1998 to 2000

One of the world’s largest manufacturers of brand-name products for home improvement and new home development markets in addition to a leading provider of installed products and services for homebuilders. Field Sales Specialist

Responsible for coordination of all customer-defined activities in the Caribbean and Central America territories assigned, provide technical support and build strong customer relationships. Played an important role in gathering information about technical developments, competitor activities and market trends to enhance Masco’s presence in the region. Administered all the paperwork and logistical issues as needed to ensure that all the business run flawlessly, smoothly, and was impeccably recorded. Reported to the Regional Sales Manager. EDUCATION & TRAINING

Associate of Arts in Business Operations_Marketing Miami Dade College _ Miami, Florida

Certificate in Broadcasting _ Video Production and TV/Radio Presentation - US Revalidation Centro del Video y la Imagen _ Madrid, Spain

Bachelor of Arts in Advertising – US Revalidation

Universidad Tecnológica Equinoccial _ Quito, Ecuador Attended numerous sales, management and motivational related training courses, seminars,and workshops.