UX Research

A K I L

G R U B B

U X D E S I G N E R / U X R E S E A R C H E R

M E D I A S T R A T E G I S T

P H O T O T G R A P H E R

* * * * * 0 7 3 5 9

A K I L G R U B *@*****.***

ONLINE PORTFOLIO

L I NKEDIN

C O N T A C T

W O R K E X P E R I E N C E

As a UX Designer with a background in Cognitive & Brain Science, I am passionate about human emotion, perception, decision making, and UX research. My fascination with these human traits and ethics has influenced all the aspects of my career including photography, media strategy, and now design.

P R O F I L E

TUFTS UNIVERSITY 2014 - 2018

BLAST (BRIDGE TO LIBERAL ARTS SUCCESS AT

TUFTS) SCHOLAR

BACHELOR OF SCIENCE, MAJOR IN

COGNITIVE & BRAIN SCIENCE

ASSOCIATE, PAID SOCIAL

Executed AB testing to measure creative (video/static) performance

Worked in a team of 2; handling all paid social-related tasks Monitored analytics and provide performance-based insights for campaign reporting on a monthly cadence

Presented campaign reporting to WWE Network team (including VP of the WWE Network)

WAVEMAKER GLOBAL AUG '18 - OCT '19

Executed AB testing and Surveys to measure creative

(video/static) performance and evaluate user perception Designed and researched user feedback study to evaluate digital creative

Developed comprehensive Media Plans, detailing budgets and proposed spends for each event

Communicated insights from metrics, analytics & KPIs to client partners (NBC Sports Media Director)

MEDIA STRATEGIST

LAUNDRY SERVICE OCT '19 - MAY '20

NEW YORK UNIVERSITY 2021 - EXPECTED

2023

MASTER OF ART, MAJOR IN COGNITIVE

PSYCHOLOGY

RESEARCH ASSISTANT

Researched memory-related studies involving 10 students per week

Designed and executed multivariate test

Analyzed data for improvements in learning, information encoding, and retention

Case Study available: novashoots.com/jols (password: tuftsjol) TUFTS PSYCHOLOGY DEPARTMENT JUN '18 - JUN '19

MARKET RESEARCH CONSULTANT INTERN

Developed an outbound marketing plan based on market research

Designed and executed research method

Conducted User Interviews and Surveys

Case Study available: novashoots.com/ispec

TUFTS ENTREPRENEURIAL MARKETING JAN '18 - MAY '18 B R O O K L Y N, N E W Y O R K

User Research

User Interviews

Cart Sorting

Wire-framing

Usability Testing

Photography

Social Media Marketing

Psychology

Affinity Mapping

Journey Mapping

Storytelling

Surveys

Heuristic Evaluation

Competitive Analysis

Basic Knowledge of

HTML/CSS/JavaScript

S K I L L S

E D U C A T I O N

T O O L S

Sketch

Figma

InVision

Microsoft Excel

SPSS

Optimal Sort

Adobe Creative Suite

UX DESIGN FELLOW

GENERAL ASSEMBLY NOV '20 - FEB'21

Conducted research in a variety of methods: Interviews, Card Sorting, Usability Tests, Surveys

Synthesized data and form insights in various forms: Affinity Mapping, Personas, Journey Mapping

Designed an e-commerce app (MVP) for Della Terra, a footwear brand, as a UX consult in a team of 3 designers/researchers during a 2-week span

Case Study available: novashoots.com/della-terra (password: GADT)

Contact this candidate