Commerce Editor
Resume:
I'm a commerce editor specializing in
beauty and style content for diverse
publications.
About me
Commerce Editor
Creates commerce content, including daily Kinja Deals and longer product recommendations Use KPI and sales
performance data to inform content decisions
Work with affiliate partners to bring deals and exclusives to the Kinja & Inventory audience Lead in social media strategy for more traffic, increasing revenue for the team Negotiates affilate partnerships with beauty brands such as Glow Recipe and Besame Cosmetics, as well as tech brands like Aukey, Anker, Sony, and others.
Uses data from Amazon Associates, Skimlinks, and
Google Analytics to create a solid SEO and evergreen strategy for The Inventory
Manages a wide range of freelancers
Manages a wide range of editorial brands
Discusses ongoing commerce strategy with the VP of commerce as well as the CEO.
Mentors direct reports with advice to further their career Associate Editor
G/O media January 2020-Present
BuzzFeed 2017 to 2019
Wrote and edited shopping/affiliate marketing posts, which generated hundreds of thousands in revenue for the organization Wrote viral longform essays on
beauty, music, lifestyle, and pop culture
Tested and wrote comprehensive reviews on beauty
products with the lively, charismatic BuzzFeed voice Nurtured ongoing relationships with brands such as Milk Makeup, Benefit Cosmetics, Tonymoy, Levi, and others Conceptualized beauty, style, and general commerce frames based on traffic and social media insights
Discussed diversity with HR and lead a range of
inclusivity initiatives for employees of color
ERG lead for two employee resource groups Managed
a wide range of freelancers
Coordinated and published evergreen content based
on an editorial calendar.
Starred in viral online videos
Interviewed high-profile celebrities and personalities Founder of BuzzFeed’s “Music Of The Month” series, which highlighted releases worthy of editorial
consideration
This Gel-Cream Blush Is A Lazy
Girl's Dream And Here's Why,
BuzzFeed
Career History My Education
BA in Mass Media Studies
Hofstra University 2016
Ignacia Fulcher
Beauty & Lifestyle
Commerce Editor
linkedin.com/in/ignaciafulcher @ignaciaismay (Twitter & Instagram) Samples
Work With Me
How My Toxic Grandmother Made
Me Question My Self Worth,
BuzzFeed
Moisture Love Is My Favorite Plant-
Based Natural Hair Care Brand, The
Inventory
On Juneteenth, Black People Are Using
Protest to Shed Intergenerational
Trauma, Teen Vogue
Mobile
Address
New York, New York
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