I'm a commerce editor specializing in

beauty and style content for diverse

publications.

About me

Commerce Editor

Creates commerce content, including daily Kinja Deals and longer product recommendations Use KPI and sales

performance data to inform content decisions

Work with affiliate partners to bring deals and exclusives to the Kinja & Inventory audience Lead in social media strategy for more traffic, increasing revenue for the team Negotiates affilate partnerships with beauty brands such as Glow Recipe and Besame Cosmetics, as well as tech brands like Aukey, Anker, Sony, and others.

Uses data from Amazon Associates, Skimlinks, and

Google Analytics to create a solid SEO and evergreen strategy for The Inventory

Manages a wide range of freelancers

Manages a wide range of editorial brands

Discusses ongoing commerce strategy with the VP of commerce as well as the CEO.

Mentors direct reports with advice to further their career Associate Editor

G/O media January 2020-Present

BuzzFeed 2017 to 2019

Wrote and edited shopping/affiliate marketing posts, which generated hundreds of thousands in revenue for the organization Wrote viral longform essays on

beauty, music, lifestyle, and pop culture

Tested and wrote comprehensive reviews on beauty

products with the lively, charismatic BuzzFeed voice Nurtured ongoing relationships with brands such as Milk Makeup, Benefit Cosmetics, Tonymoy, Levi, and others Conceptualized beauty, style, and general commerce frames based on traffic and social media insights

Discussed diversity with HR and lead a range of

inclusivity initiatives for employees of color

ERG lead for two employee resource groups Managed

a wide range of freelancers

Coordinated and published evergreen content based

on an editorial calendar.

Starred in viral online videos

Interviewed high-profile celebrities and personalities Founder of BuzzFeed’s “Music Of The Month” series, which highlighted releases worthy of editorial

consideration

This Gel-Cream Blush Is A Lazy

Girl's Dream And Here's Why,

BuzzFeed

Career History My Education

BA in Mass Media Studies

Hofstra University 2016

Ignacia Fulcher

Beauty & Lifestyle

Commerce Editor

linkedin.com/in/ignaciafulcher @ignaciaismay (Twitter & Instagram) Samples

Work With Me

How My Toxic Grandmother Made

Me Question My Self Worth,

BuzzFeed

Moisture Love Is My Favorite Plant-

Based Natural Hair Care Brand, The

Inventory

On Juneteenth, Black People Are Using

Protest to Shed Intergenerational

Trauma, Teen Vogue

Mobile

516-***-****

Address

New York, New York

Mail

adk9i1@r.postjobfree.com

Contact this candidate