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Manager Sales

Sanger, TX
March 28, 2021

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Brian Reid Woodard

**** **** ****** **.

Sanger, TX 76266



ANHEUSER-BUSCH INBEV, Dallas TX Feb 2018 - Present

Key Accounts Manager

-Primary point of contact for the executive management of national and regional retailers accounting for 7 million cases of Anheuser-Busch brands annually

-Accountable for developing and implementing joint business plans and top-to-top business reviews

-Provide total account management; sell-in corporate programs and brand promotions to grow A-B share and volume. Achieved 100% of 2018, 2019 and 2020 KPIs

-Evaluate strategies and action plans against allocated budget to optimize ROI

-Responsible for category management and data analysis utilizing IRI, VIP and other tools to identify gaps and opportunities and develop actionable insights to implement change and continuity of success

ANHEUSER-BUSCH INBEV, Greensboro NC Jan 2017 – Feb 2018

Sr. District Manager

-Oversee all sales, distribution, pricing, marketing and operational actions in a diverse territory working closely with four wholesalers and over 5,000 retail accounts, selling over 10 million cases annually

-Utilized strong data analytics skills to develop actionable insights and processes

-Managed team of Sales Reps for on, off and c-store channels to ensure their ongoing development and achievement of KPIs within target accounts

-Implemented strategies to execute all Anheuser-Busch priorities with wholesalers

-Conducted weekly and monthly performance review presentations with wholesaler leadership team

ANHEUSER-BUSCH INBEV, Asheville NC March 2015 – Jan 2017

Sales Manager – The High End

-Responsible for the growth of Craft brands in the highly craft centric Asheville, NC market

-Managed team of On Premise High End Sales Representatives

-Led Budweiser of Asheville team to becoming the 2nd largest Goose IPA 12pk can wholesaler in total US through relationships with large chain accounts

-Achieved highest distribution of expansion brands in the Southeast Region

-Goose IPA up 130% in target accounts, total wholesaler up 66% ytd with Goose Island brand family

LONG BEVERAGE, Raleigh NC July 2014 - March 2015

On-Premise Sales Representative

-Responsible for downtown Raleigh market and specialized in the craft brands of our portfolio to meet the needs of consumer trends

-Increased sales on this route by 23% over first 6 months through information based selling

MIMS DISTRIBUTING, Raleigh NC March 2014 - July 2014


-Ensured that consumers and retailers were satisfied by stocking shelves and executing programming

SYNCFUSION, Raleigh NC May 2013 - March 2014

Sr. Account Manager

-Perform exceptional account management and lead generation for highly technical software solutions

-Negotiated $100k-$1M plus contracts as Account Manager for Portugal, Spain, Switzerland, and Austria

-Exceeded quota every month and earned recognition for highest sales for Q4 2013

RESORTQUEST AT BLUE SKY, Breckenridge CO Oct 2007 - June 2012

Guest Services Manager

-Managed the daily operations of a premiere ski resort in Breckenridge, CO

-Responsible for providing the property management and guest service for 250 privately owned condos


University of North Carolina, Chapel Hill NC Aug 2007

Bachelor of Arts, Communications

Texas Tech University Rawls College of Business, Lubbock TX Aug 2020

Masters of Business Administration, MBA

Certified Cicerone Level II Oct 2015

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