E adk8ed@r.postjobfree.com

Asha Jyoti Mallapragada

linkedin.com/in/asha-mallapragada/

+1-919-***-****

ashamallapragada.wixsite.com/my-site

Forbes 30 Under 30 Scholar & self-proclaimed product nerd with an entrepreneurial mindset, experienced in leading cross- functional teams to ideate, execute & manage innovations seeking challenging roles.

Experience

Product Management Strategy Intern SiriusXM (Connected Vehicles) Irving TX Jun 2020 – Aug 2020

Worked cross-functionally with SXM’s connected vehicles teams with products at multiple phases of the product lifecycle like the concept, development, and launch.

-Improved customer engagement of ACN+ pitch by 30% by developing Value Matrix and top 5 Pain Points in Buyer Journey.

-Communicated and collaborated with engineering, research, developers, sales, marketing, communications, legal, finance, design, and OEM teams to design B2B Go to Market Strategy and evaluating collaborator and performing a SWOT analysis.

-Partnered with 20 internal and external stakeholders to understand the competitive environment, customers, and product metrics to determine the right feature set to drive engagement and usage of a new product in the Stolen Vehicles space. Played a pivotal role in drafting product roadmap and articulating product vision and strategy in Agile Environment.

Founder HyAlert Durham NC Aug 2019 – Jun 2020

Developed and pitched an app-based solution for navigating safer while driving in the rain without hydroplaning.

-Interviewed 150 people to understand customer needs, market segments, user personas & prioritized user requirements.

-Recruited data analyst to develop a minimum viable product using Machine Learning and Predictive Analysis

-Interviewed 50 customers to understand their willingness to buy and assessed the feedback for UX improvement.

-Pitched at Fuqua Startup meet outlining the product & GTM strategy, positioning, business plan, and value proposition.

Consultant Deloitte (Financial Services) Hyderabad India Jun 2017 – Jun 2019

Delivered value-driven insights and organizational efficiencies to Fortune 100 companies with rapidly changing scope.

-Gathered client requirements, prioritized features, and evaluated tradeoffs with engineers for lending Deloitte’s proprietary SaaS Enterprise Content Management tool for banking.

-Reduced the time spent by analysts by 60% by analyzing team output data & Identified dependencies to standardize and automate processes & implemented metrics to measure process improvement in identifying high-risk customers.

-Led 9 international cross-functional teams of analysts, developers & client partners for the remediation of high-risk clients.

Product Risk Analyst Deloitte (Risk and Compliance Advisory) Hyderabad India Aug 2016 – May 2017

-Controlled product backlogs (Agile environment) & performed system testing for Fortune 100 companies using HPALM.

-Collaborated with development team for writing Business Requirements, User Acceptance Testing, Functional Specifications, FMEA, Acceptance Criteria, Migration and Change Process documents and validating test scripts.

Freelance User Experience (Beta) tester Sept 2020 – Present

-Performs usability testing and provides pro bono UI/UX feedback to web-based products like Dreami.io which is a platform for connecting mentors with mentees around the globe and FeatherFeed: A browser plugin to discover articles without compromising privacy.

Education

Master’s in Engineering Management Duke University - 3 year opt, GPA - 3.6 Aug 2019 – Dec 2020

Startups, Marketing, Finance, Management, IP, Entrepreneurship, Real- Time Data in Improving Customer Experience

Bachelor’s in Electronics & Communications Engineering Jawaharlal Nehru Technological University Oct 2012 – May 2016

-Communicated the technological challenges and led an engineering team of 6 to develop complex hardware-based robot.

Conferences, Publications, Certifications and Awards

-2019 Forbes 30 Under 30 Scholar, GHC 2020, Women in Product 2020

-The Complete Product Management Course (Udemy certification - UC-73ae06b5-1b75-4d2f-9b8e-e062e52a44c5)

-Coauthored IEEE Paper, A new approach: An FPGA based robot navigation for patrolling in service environment.

-Deloitte Excellence Awards - Client Appreciation Award 19, Applause Award 18, Spot Awards 2017, 2017, 2018

Leadership

Director of Operations Duke Interdisciplinary Social Innovators Jun 2020 – Dec 2020

-Brainstormed on the potential threats to social organizations in Durham with their C suite executives. Organized, developed & orchestrated program plans, and translated these problems to student teams who provided consulting services.

President of MEMP Consulting Club Jun 2020 – Dec 2020

-Allocated resources and facilitated the pro bono consulting services to SAP’s S/4HANA Virtual Board Games and HiCounselor (a California startup) in building new business market for their offerings.

Skills

Product Management

Product Wireframe, Needs Finding, IP, Product Development, Use Cases, User Acceptance Testing

Marketing

Market Research, Strategy, Product Marketing, Real Time Data in Increasing Customer Experience

Business

Agile Project Management, Cross-functional Leadership, Business Strategy, Customer Relationships

Technical

Telematics, Telemetry, HPALM, C, Python, JIRA, Mural, MS Office, Confluence, SQL, Trello, Figma

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