Public Relations, Digital Marketing, Event Planning

**** ******** *** *** *, Valley Village, CA ***** • 971-***-**** • adk7hs@r.postjobfree.com

J O S I E R U F F

E D U C A T I O N

University of Oregon • June 2020 • Bachelor of Arts in Journalism: Public Relations Extracurriculars: Communications Chair of College Democrats • Study abroad in Oviedo, Spain • First-Year Interest Group Student Leader

Allen Hall Public Relations, Account Executive • October 2019 - June 2020 • Eugene, OR

• Wrote press releases and pitched to reporters.

• Conducted market research for recommended campaign optimization.

• Produced messaging and social content for client accounts. Student Alumni Association, Marketing Intern • September 2019 - June 2020 • Eugene, OR

• Constructed email copy for communications with 5,000+ members.

• Blogged twice a month about association events and news. Ferm Fatale, Marketing Assistant • October 2020 - Present • Los Angeles, CA

• Manage ecommerce, wholesale and external communications.

• Lead Instagram strategy (content creation, social planning, and partner relations).

• Provide marketing and sales reports from social media, Shopify and MailChimp to CEO. E X P E R I E N C E

S K I L L S & T O O L S

Public Relations: Cision • Writing • Wordpress

Content creation: Canva • Adobe InDesign, Photoshop, Illustrator Marketing: Shopify • MailChimp • Facebook Ads Manager • Google Analytics • Google Ads Social Media Management & Analysis: Planoly • Sprout Social Research: Qualtrics

Project Management: Microsoft Office Suite • Google Suite • Organization • Customer Service Sustainable City Year Program, Report Writer • February - June 2020 • Eugene, OR

• Analyzed eight PR plans (150+ pages of data) and combined into one 34-page cohesive plan. Democratic Party of Lane County, Intern • January 2018 - May 2018 • Eugene, OR

• Phone banked and knocked doors for 2 local campaigns and a ballot initiative.

• Assisted in planning on-campus and community events to raise awareness and fundraise. Live Well Yoga Studio, Social Media Intern • April - June 2020 • Eugene, OR

• Planned and executed a content calendar to raise awareness for brand's COVID response.

• Garnered 150+% increase in reach per Facebook post using both organic and paid content. C A R E E R O B J E C T I V E

Hard-working recent graduate with 1.5 years of communications experience. Looking to use marketing and analysis skills in a role at your company. I am passionate about finding a workplace with similar values to my own.

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