Xin (Angela) Zhang

469-***-****; adk78v@r.postjobfree.com

SUMMARY

Strong analyzing background with extensive working experience in data processing, data mining and predictive modeling to solve business cases as well as creating values and insights for business. Skilled in detail-oriented, creative and self- motivated. Enjoying in challenging work, being part of a team, and working under Agile. EDUCATION

Harvard Extension School Expected December 2021

Data Science, Graduate Certificate

The University of Texas at Dallas December 2018

M.S., Information Technology Management (Business Intelligence and Data Mining) GPA 3.8 M.S., Accounting

Xi’an Jiaotong University, Xi’an, China June 2012

B.S., Environmental Engineering GPA 3.2

BUSINESS EXPERIENCE

Harvard University – Cambridge, MA October 2019 – Present Marketing Analyst

• Automate multiple reports by using Google Analytics, Salesforce, Python to identify trends and opportunities

• Build interactive dashboards to inform leadership for decision making, increasing the registrations by 10%

• Collect and analyze web traffic, user demographic, webinar registrations from different marketing channels to build key data sets to empower operational analysis

• Run A/B testing and propose recommendations to leaderships, increasing open and click through rate by 15%

• Work closely with cross-functional teams to ensure that analytical products support organizational goals

• Establish SOPs regarding data gathering, data validation, and data visualization FY International LLC – Salem, NH March 2019 – September 2019 Marketing Data Analyst

• Led across teams developing integrated metrics reporting to ensure consistency in multiple analytical systems

• Developed dashboard in Tableau to monitor product sales and stock in all platforms for real time reporting

• Conducted competitive research to deliver insights on product sourcing, listing, and customer services

• Built customer propensity models across internal dataset to improve performance of purchase behavior, increasing online sales by 15% and lowering cart-abandonment rate by 10%

• Leveraged BI tool on investigating logistic reports to reduce the cost of shipping by 10% AJ-bioscience – Beijing, China January 2015 – March 2016 Operation Data Analyst

• Mined and analyzed data from company databases to drive optimization and improvement of product development and business strategies

• Maintained public platforms by posting articles and created advertise campaigns to promote products

• Analyzed the cost structure and proposed recommendations to reduce inventory cost and marketing cost by 8%

• Maintained a system of reporting KPIs that monitor business case delivery and overall product roadmap BUSINESS PROJECT

Hiscox USA – Text Analytics August 2020 – December 2020

• Collected and cleaned large datasets of customer review in Python, pre-processing text data corpus, built text data matrix, and explored the most important factor in text corpus by using TF-IDF

• Ran sentiment analysis through 2016 to 2020 to see service rating trends over time and found out the discrepancies between customer rating and Stanford NLPCore Scores

• Generated top N-grams to define the key customer concerns regarding survey design to allow for more meaningful comparisons

TECHNICAL SKILLS

Python, SQL (PostgeSQL, MySQL, Microsoft SQL Server), R, SAS, Tableau, SAP Business Object, Spark