Lia Kwon

408-***-****

adjymk@r.postjobfree.com

EDUCATION University of San Francisco, San Francisco, CA Received December 2017 B.A. CommunicaFon Studies

EXPERIENCE

De Young Staging & Design Opera=ons + Marke=ng Manager October 2015 — November 2019

• Designed all markeFng material and sales collateral including brochure pamphlets and presentaFon porLolios.

• Built and designed the enFre website using Wix.

• AcFvely managed social media plaLorms including Facebook, Houzz, TwiRer, and Instagram using a combina- Fon of Hootsuite and Wix social media tools.

• Created the set of operaFonal documents including contracts, proposal and evaluaFon forms to empower quality assurance and organized home staging logisFcs.

• Coordinated day-of operaFons for more than 90 staged homes. This included designing and staging homes that led to homes being sold an average of $175K over asking. University of San Francisco Data Visualiza=on Specialist October 2016 — April 2017

• Designed monthly and ad hoc digital paid media performance dashboards for all 5 graduate schools using Tableau and Google Data Studio.

• Managed Google, Facebook, Instagram, Bing, and Pandora search and display campaigns.

• Delivered acFonable recommendaFons on SEO, PPC, and paid media strategies to graduate school directors. Any.Do Summer Data Analyst July 2016 — August 2016

• Worked on improving the data categorizaFon framework for an integrated AI technology plaLorm.

• Analyzed client task data to assist machine-learning technology that was used for building new app features. De Young Flowers Event Coordinator + Marke=ng Manager June 2013 — September 2015

• Owned and managed all web properFes from creaFng for the blog along with acFvely managing social net- works (Facebook, TwiRer, Instagram).

• Generated wedding consultaFons and new clientele by acFvely markeFng at trade shows, networking events and bridal fairs.

• Networked, built and managed wedding photographer relaFonships. This was key as photographers provided all the content (wedding flower photos) used to drive outbound sales efforts.

• Had De Young Flowers placed into mulFple magazines, which led to a significant increase in inbound wedding inquiries.

• Designed successful small business sales collateral (funeral home packages) which helped close a number of funeral home brands in the bay area including all Darling Fischer accounts. Lia Kwon Piano Studio Piano Instructor October 2010 — September 2012

• To gain a beRer understanding of how to run a business, I became a piano instructor.

• AcFvely had 6 customers with personalized lesson plans.

• Coordinated monthly recitals with parents to have students showcase their efforts. ACTIVITIES

Volunteer Summer Camp Counselor May 2012 — August 2018

• Camp counselor for an annual church camp.

SKILLS AND INTERESTS

Skills: SQL, Tableau, Google Data Studio, Microsoh Word, Excel and PowerPoint. Interests: Data Viz, Data AnalyFcs, EdTech, HealthTech, and AI. I also do a fair amount of ballet and volleyball.

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