Sales Data

**** ******* *****, ********, **

651-***-**** / adjyf4@r.postjobfree.com

https://www.linkedin.com/in/martin-alonso/ / https://github.com/MartnAR MARTIN ALONSO

SKILLS AND TOOLS

Language Skills

English (Native Speaker)

Spanish (Native Speaker)

Programming languages

Python

R

SQL

Julia

Programming Algorithms

Support Vector Machines

Naïve Bayes

Random Forest

Extreme Gradient Boosting

Time-Series Forecasts

PROFESSIONAL EXPERIENCE

Prediqt Data, Lima, Peru —Senior Data Scientist

JULY 2020 –

• Consulting for Peruvian company Alicorp S.A., working on a project with Nicovita S.A. to improve feeding practices and shrimp growth for several shrimp farms.

• Responsible for providing analytical insight on pilot project.

• Provided suggestions and evidence regarding improvements to be done on machine learning models. Cementos Pacasmayo, Lima, Peru —Data Scientist (Contract) JANUARY 2020 – JUNE 2020

• Consulted on the structure of database repositories ensuring that 3N-normalization was used.

• Analyzed sales data to build forecasting models to help optimize cement production and dispatch.

• Used text analysis to understand frequently asked topics by foremen and architects and help prepare and FAQ.

• Analyzed price-elasticity to help understand how sales would be impacted during Covid-19 pandemic. Independencia, Lima, Peru —Data Scientist

APRIL 2018 – JUNE 2019

• Built web-scraping applications in Python that complemented our customer information database.

• Automated reporting using R and Python, providing constant feedback and improving decision making.

• Developed machine learning models predict credit scores and customer income, relying less on external input.

• Developed in-house chatbot to assist with customer inquiries using WhatsApp and Facebook comments. Telefonica del Perú, Lima, Peru — Business Strategy Project Leader MAY 2017 – DECEMBER 2017

• Developed statistical models to predict customer churn rate, improving customer retaining rates.

• Used location data to optimize sales routes and customer contact.

• Extracted data from SQL and built shiny apps in R to create a dashboard to better follow sales rates.

• Helped determine new KPIs to track company sales and acquisition rates. Interbank, Lima, Peru— Senior Business Intelligence Analyst NOVEMBER 2014 - APRIL 2017

• Helped create statistical models to predict sales success rate and customer acquisition, improving revenue.

• Provided end-of-month reports and analysis to compare our market progress and industry sales.

• Used SQL and R to find sales trends and business opportunities, increasing customer numbers and loan rates.

• Worked with Sales and Risks teams to create new business practices and strategies that would improve our customer portfolio.

Banco de Credito del Peru, Lima, Peru — Marketing Analyst JANUARY 2013 - OCTOBER 2014

• Responsible for creating customer databases for acquisition campaigns.

• Analyzed sales information to find patterns and business opportunities that could increase revenue.

• Updating reporting habits to better follow company’s marketing strategies and sales. EXTRA-CURRICULAR EXPERIENCE

BASEBALL PROSPECTUS (https://www.baseballprospectus.com) — Writer FEBRUARY 2017 –

• Baseball writer providing pitch analysis and statistical insight.

• Merging philosophical concepts to approach baseball questions.

• Wrote part of the introduction for the Atlanta Braves Baseball Prospectus team book. BASEBALL PROSPECTUS STATISTICS TEAM — Analyst

NOVEMBER 2017 –

• Developed Baseball Prospectus’ Match-Up Tool to understand batter-pitcher matchups.

• Helped develop the Draft Value Calculator.

• Help provide data and analysis to other Baseball Prospectus writers. EDUCATION

Syracuse University —Master’s Degree in Applied Data Science May 2020

Coursework in:

• Data Mining

• Data Analytics

• Big Data Analytics

• Text Mining

• Natural Language Processing

• Machine Learning

University of Phoenix — Mathematics

Non-Degree course specialization in Mathematics with an aim in Algebra, Calculus, and Statistics. Pontificia Universidad Catolica del Peru, Lima, Peru— B.A in Philosophy Graduated with a Bachelor of Arts Degree in Human Arts and Sciences with a specialization in Philosophy. ADDITIONAL EDUCATION

Sabermetrics 101 — Boston University EdX Course (September 2015) Introduction to Big Data — UC San Diego Coursera Course (December 2015) Tackling the Challenges of Big Data — MIT Coursera Course (October 2016)

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