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Sales/Marketing

Location:
Salinas, CA
Posted:
February 03, 2021

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Resume:

Known for interpersonal skills, passion, attention to detail, and able to thrive in a high

paced environment. A marketing and media strategist whose Business and Account Management career spans over 10 years, with experience working with networks such as ESPN, Food, Bravo, CNN, among others, all backed by a solid work ethic. A B O U T

ACCOUNT EXECUTIVE

Comcast Spotlight - Monterey, CA 2014- Present

Have an in-depth knowledge of the local markets and competitive landscape Build rapport with potential clients and strengthen rapport with existing clients in order to become a trusted adviser

Study potential new business, industry, and clients/decision makers in order to build a strong valid business reason

Grow new business & market share

Build and manage large pipeline of business

Research, plan and build campaign proposals that maximize opportunities for campaign effectiveness and efficiency

Develop media plans based on client short and long terms business goals and marketing objectives

Create and propose advertising solutions across all media platforms Provide insight on current industry specific marketing trends Design creatives for all media platform in order to ensure a cohesive campaign Coordinate and direct all stages of video production W O R K E X P E R I E N C E

ANA JIMENEZ-SILVESTRE

E ) S I L V E S T R E . A N A J @ G M A I L . C O M C ) 8 3 1 . 5 8 5 . 7 3 0 2 AWARDS

P R O F E S S I O N A L

S K I L L S

P E R S O N A L S K I L L S

Leadership

Planning

Communication

Media strategy

Marketing

Project management

Market research

Creative spirit

Reliable and professional

Organized

Time management

Team player

Fast learner

Passionate

Problem Solver

RESUME

Plan curricula, course content, and course materials Prepare course materials and facilitate classroom discussions Advise students on academic and vocational curricula, and career of choice Evaluate and grade students' class work, assignments, and exams Work with students professionalism in order to help them with career placement Collaborate with Careers Services for students’ career placement Presidents' Club Award - 2017/18

AdMall Sales Award - 2016

BUSINESS INSTRUCTOR

Assisted prospective students with program selection through an interview process Administer and evaluate entrance assessment for prospective students Assisted students through the admissions process

Worked with the Director of Admissions for strategic recruitment Provided academic counseling for enrolled students Provide training to new advisers

Oversee team enrollments

SENIOR ADMISSIONS ADVISER

Heald College - Salinas, CA 2007-2011

BACHELOR OF ARTS, MAJOR IN COMMUNICATION

UC Santa Barbara 2002-2004

Central Coast College - Salinas, CA 2011-2014

SALES ACCOUNT COORDINATOR

KSBW-TV - Salinas, CA 2013-2014

Create strategic marketing plans for Account Executives and agencies Support sales team through research, campaign building, and creating proposals Create sports and special programming creative assets for marketing purposes Collaborate with other departments in sales process such as digital and traffic Plan, organize and execute special event marketing packages such as Share Your Holiday and Jefferson Awards

E D U C A T I O N

ASSOCIATE OF ARTS IN COMMUNICATION STUDIES

Hartnell College 1998-2001



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