Known for interpersonal skills, passion, attention to detail, and able to thrive in a high
paced environment. A marketing and media strategist whose Business and Account Management career spans over 10 years, with experience working with networks such as ESPN, Food, Bravo, CNN, among others, all backed by a solid work ethic. A B O U T
ACCOUNT EXECUTIVE
Comcast Spotlight - Monterey, CA 2014- Present
Have an in-depth knowledge of the local markets and competitive landscape Build rapport with potential clients and strengthen rapport with existing clients in order to become a trusted adviser
Study potential new business, industry, and clients/decision makers in order to build a strong valid business reason
Grow new business & market share
Build and manage large pipeline of business
Research, plan and build campaign proposals that maximize opportunities for campaign effectiveness and efficiency
Develop media plans based on client short and long terms business goals and marketing objectives
Create and propose advertising solutions across all media platforms Provide insight on current industry specific marketing trends Design creatives for all media platform in order to ensure a cohesive campaign Coordinate and direct all stages of video production W O R K E X P E R I E N C E
ANA JIMENEZ-SILVESTRE
E ) S I L V E S T R E . A N A J @ G M A I L . C O M C ) 8 3 1 . 5 8 5 . 7 3 0 2 AWARDS
P R O F E S S I O N A L
S K I L L S
P E R S O N A L S K I L L S
Leadership
Planning
Communication
Media strategy
Marketing
Project management
Market research
Creative spirit
Reliable and professional
Organized
Time management
Team player
Fast learner
Passionate
Problem Solver
RESUME
Plan curricula, course content, and course materials Prepare course materials and facilitate classroom discussions Advise students on academic and vocational curricula, and career of choice Evaluate and grade students' class work, assignments, and exams Work with students professionalism in order to help them with career placement Collaborate with Careers Services for students’ career placement Presidents' Club Award - 2017/18
AdMall Sales Award - 2016
BUSINESS INSTRUCTOR
Assisted prospective students with program selection through an interview process Administer and evaluate entrance assessment for prospective students Assisted students through the admissions process
Worked with the Director of Admissions for strategic recruitment Provided academic counseling for enrolled students Provide training to new advisers
Oversee team enrollments
SENIOR ADMISSIONS ADVISER
Heald College - Salinas, CA 2007-2011
BACHELOR OF ARTS, MAJOR IN COMMUNICATION
UC Santa Barbara 2002-2004
Central Coast College - Salinas, CA 2011-2014
SALES ACCOUNT COORDINATOR
KSBW-TV - Salinas, CA 2013-2014
Create strategic marketing plans for Account Executives and agencies Support sales team through research, campaign building, and creating proposals Create sports and special programming creative assets for marketing purposes Collaborate with other departments in sales process such as digital and traffic Plan, organize and execute special event marketing packages such as Share Your Holiday and Jefferson Awards
E D U C A T I O N
ASSOCIATE OF ARTS IN COMMUNICATION STUDIES
Hartnell College 1998-2001