Sales Representative
Resume:
Geoffrey Madden
New York, NY 10075
*****.******@******.***
SALES & BUSINESS DEVELOPMENT PROFESSIONAL
** ***** ** ******* *** business, building relationships and exceeding revenue goals. Excellent concept development, presentation and negotiation skills
PROFESSIONAL EXPERIENCE
Direct Results August 2019 – March 2020
Business Development Director
Responsible for seeking and securing new audio advertising partnerships across advertiser categories at the national and local levels, consisting of digital and streaming audio including AM/FM Radio, Spotify and Pandora, etc…
Established immediate agency presence among the Quick Service / Fast Casual Restaurant, Telehealth, and Online / Specialty Retailer categories, introduced two new long-term advertisers within first 6 weeks of employment, and exceeded overall revenue expectations
M. Shanken Communications October 2017 – July 2019
New Business Sales Manager; Wine Spectator, Cigar Aficionado, Whisky Advocate
Responsible for all National, Non-Endemic print, digital, social, and event advertising and sponsorships across the M. Shanken family of titles
Sought and secured new business from within Finance, Epicurean, Travel, Home Décor categories, exceeding revenue expectations by 10%
RODALE, INC. November 2014 – June 2017
Sr. Account Executive; Non-Endemic Advertising Sales, Bicycling
Responsible for advertising revenue growth across all Non-Endemic categories at Bicycling Magazine & Bicycling.com & Runner’s World regularly exceeding annual revenue goals by 30% or more
Nurtured and grew key agency and client relationships for the Bicycling and Runner’s World brands with advertisers such as Volvo, VW, GEICO, Milk, Michelob Ultra, Pfizer, P&G, EAS, Mars/Wrigley etc.
Artnet Worldwide December 2012 – November 2014
Senior Account Executive
Lead advertising sales efforts for artnet.com, an online platform for the selling, buying & researching of art, consistently exceeding monthly revenue goals by 20%
Managed a territory of art dealers, galleries, auction houses, and museums in the greater New York area and western states, selling gallery network memberships, banner campaigns, and large-scale partnerships inclusive of our own artnet Auctions, and artnet Price Database
LOUISE BLOUIN MEDIA November 2011 – December 2012
National Sales Manager, Artinfo / GALLERY GUIDE
Oversaw display and listing advertising revenue for GALLERY GUIDE, LBM's oldest title of 41 years, managing a national sales team of eight, representing four regional editions of the leading guide to galleries and museums nationwide
Personally acquired 15 new advertisers within first four months, and exceeded annual revenue goals by 50%, while structuring long-term partnerships with Galleries, Museum, Hotels, Restaurants throughout the NY, tri-state area
NEWSDAY, INC. October 2010- October 2011
National Sales Manager, amNewYork
Responsible for growing Travel and Financial advertising categories nationally
Exceeded annual revenue goal by 50% contributing the best first quarter ever in finance and travel categories
Fostered lucrative agency relationships with Zenith Optimedia, Prometheus, MPG-Boston & NY, OMD, FCB, DDB and more…
DOW JONES, INC., The Wall Street Journal October 2003 - April 2010
Multi-Media Advertising Sales Representative, WSJ
Delivered over $13.5 Million in annual advertising revenue consistently achieving over 130% of goal Y.O.Y
Developed and executed fully integrated marketing partnerships with JPMorgan Chase, Oppenheimer Funds, Bessemer Trust, State Street Global Advisors. BDO Seidman, United Technologies, and others
Sought and secured new advertisers including NY Life, Rockefeller & Co., Silvercrest Asset Management, and Weeden & Co.
Sold Chase into the new WSJ Magazine as its first credit card advertiser
Captured and maintained 90% share for all financial tombstone advertising
EDUCATION
BA, English Literature, Hobart College, Geneva, NY
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