Social Media Digital Marketing
Resume:
SHRAVANI SHARMA RAMESH
**************@*****.***
PROFESSIONAL SUMMARY
* ***** ** ********** ********** in Product Management, Business Analysis, Quality Assurance & IT Project Management, Investment Banking, Trade Life Cycle, Automotive and Healthcare Technology.
Business Analyst experience in Asset Management industry involving Portfolio Management systems including requirements gathering, analyzing and communicating business requirements to achieve strategic goals.
Proficient in collecting, understanding as well as documenting the business requirements and business processes for the project, and translating them into functional specifications.
Experience in all phases of the Software Development Life Cycle (SDLC) including Requirement gathering, Design, Development, Testing, and Deployment.
Expertise in using methodologies such as Waterfall, and APM (Agile Project Management).
Reviewed and maintained Test Data and executed detailed Test scripts for UAT, analyzing bugs, while interacting with team members in fixing errors and User Acceptance Testing (UAT) and assisted in Post-Production support.
Working knowledge of tools like Rally, Jira and Quality Center.
Creative execution of many projects from scratch to deploy phases across diverse domains.
Acted as a liaison between the client, business users and technical teams by planning, conducting, and directing the analysis of the most complex, strategic, corporate-wide business problems to be solved with automated systems.
Proven ability as a team player and to work independently with the ability to adapt to a new environment quickly.
Excellent organizational, interpersonal, presentation, communications, teamwork, and leadership skills with proven skill to interact across multiple levels of organization.
WORK EXPERIENCE
FORD MOTOR CO, Dearborn, MI
Sr Project Manager [Rally, Visio, SQL, Analytics, Pivotal Tracker, Trello, Jira, Postman, Basic Java, SQL,UX Applications, VML, invisio, UAT]
Senior Business Analyst Feb 2020 – Current
Prepared Business Requirement Document (BRD) and Functional Requirement Document (FRD) by gathering requirements through detailed discussions with business users from Subject Matter Experts (SMEs) and defining business processes, identifying risks, performing Gap Analysis, Feasibility Analysis and Impact analysis.
Experienced in all aspects of SDLC, such as Requirements Analysis, Design, Implementation, Testing, Quality Control and Deployment.
Used MS-Visio for model diagrams for visual modeling, MS-Word for documentation.
Ability to use SQL tools for data analysis.
Worked in Kanban, SAFe environment.
Data Flow diagrams, Activity diagrams, Sequence diagrams and Business Process models with special detail to Sub-Processes. Generating sprint backlog and sizing the user stories using t-shirt sizing in the sprint planning meeting.
Created and managed project templates, Use Case project templates, requirement types and traceability relationships.
Played an active role on a Scrum Team following all facets of the Agile Delivery Process in implementation of integration projects with health plans and vendors.
Design, develop and document the business requirements, test plans, test cases and conduct UAT testing for every release to ensure requirements are met
Communicated project status and escalated issues to management. Provided feedback for improving Technical Publications procedures, standards, and methodologies.
Responsible for writing and executing test cases, mapping test cases to requirements, documentation and tracking defects and issues, closing testing activities for system implementation projects.
WELLS FARGO, Charlotte, NC. Jun 2019 – Jan 2020
Business System Analyst [JIRA, Tableau, MySQL, iGrafx, MS Visio, BPM tools, Confluence, Scrum, Rally, Suite, Productplan, User stories, UAT]
Created documents and other artifacts to promote sustainable knowledge management within the organization where Cross functional experience in data technology flow, business analysis and reporting.
Experienced with Power Point, Visio, and prototyping tools for creating UI mockups.
Experience creating and maintaining requirements and user stories in JIRA is essential.
Understanding Traceability Matrix and ability to gather and prepare solution-based estimates using Case Studies and User stories. Processed Flows High Level Solution Diagrams short of architecture.
Expert in analyzing the error caused to failure of the ETL load with reference to the log file and report them to the corresponding team to get it rectified.
Authoring epics, themes and user stories, or equivalent requirements from other methodologies, while adhering to best practices
Experience in implementing portfolio management functionality for passive Equity Strategies including Futures and FX management is preferred.
Having worked on cloud-based platforms (Azure), Clarizen experience, Salesforce experience.
Acted as the highest-level internal consultant within technology and business groups by re-engineering technical processes for greater efficiencies with significant impact in new client implementation project and data migration.
Worked with business units and other stakeholders to gather information utilizing a variety of techniques such as interviews, work sessions, storyboarding, and prototyping.
Involved and ran various game plans between cross functional and technical teams to correct data.
Worked closely with application development, business operations and offshore teams to ensure product feature releases.
Tracked project milestone to ensure timely execution of key deliverables and ensure service level agreements are met.
BAGELADIES, LLC, Richmond, VA Aug 2018 – May 2019
Business Analyst, Marketing Dept [JIRA, Business Analysis, Azure, Statistical Modelling, Microsoft Visio, BRD, R programming, Clarizen, Decision Making- Sirius]
Assisting the online marketing manager with ad-hoc copywriting.
Working alongside the social media manager to create content for the different social media channels.
Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns).
To reach out to the customers who are seeking to focus on outdoor and indoor lighting in Virginia.
Google AdWords, Google Analytics, Microsoft Excel, Business module -ERP, Real time analysis
To hold the viewer’s attention and make them click on the company’s ad with the help of integrated Google Ads.
After performing campaigns and analysis, calculating impressions and CPC, boosted website traffic. During this project, Client has learnt to grow in digital platform and also received three orders from customers.
Good Knowledge and understanding of Asset Data Services.
Documented key decisions, open issues, and functional requirements.
Performed securities data clean-up loaded from various vendors in securities master application.
Involved in new client implementation project and data migration.
Co-developed the Analytics Database and successfully demonstrated, installed and supported over 300 customers within the first year.
Represented the department at conventions, presentations and meetings which increased recognition for the Custom Services department, subsequently expanding market space and developing new business channels.
Involved and ran various game plans between cross functional and technical teams to correct data.
Worked closely with application development, business operations and offshore teams to ensure product feature releases.
Tracking project milestone to ensure timely execution of key deliverables and ensure service level agreements are met.
Serve as 360 review coach for employees seeking feedback to enhance performance.
TITAN COMPANY -CORPORATE, Bangalore, India May 2016 -July 2018
Business Analyst, E-Commerce Dept. [SQL Server, Content Creation, Data Analysis, Agile Scrum, SPSS, Google Analytics]
Using interviews and brainstorming as an elicitation technique, to gather business requirements from business units and Subject Matter Expertise (SMEs).
Writing user stories in JIRA to create product backlog referring to business requirements.
Content Curator for TCL channels of digital library. Connected with brand teams and analyzed the sources of digital assets. Worked with CTS team, performed short pilot and broadcasted the plan.
Analyze business partner operations to understand their strengths and weaknesses and determine opportunities to automate processes and functions.
Managed over 150M in product revenue in the flexible packaging shrink over wrap with average margins of 15% supporting bottom line profit result over the last 10 months.
Effectively managed and provided direction to key shrink technology innovations resulting in 3 new platforms of commercial products. PCR film, Foam Shrink and a higher clarity film.
Negotiated multiple year contracts with 100 variant products.
Developed Contract Process Improvement Review resulting in hitting KPI( time to market) 100%
Involving in a sprint planning meeting to size the user stories using planning poker and creating sprint backlog.
Participating in daily scrum meetings to provide updates in the scrum team.
Demonstrating the functionality of the product to the stakeholders in the sprint review meeting for user acceptance.
Working along with product owner and scrum master to benchmark and compare the sprint velocity with product velocity.
Facilitating retrospective meetings to conduct lesson learned exercises.
Assisting product owner in backlog refinement to create, categorize and prioritize the backlog for next sprint.
KARNATAKA HYBRID MICRO DEVICES LIMITED, Bangalore, India Jan 2016 – Apr 2016
Business Specialist, Marketing Department [MySQL, Eclipse, Story Board Writing, Microsoft Visio, Service Now, Scrum, Powerpoint]
•Creating a business, functional requirement document to gather requirements from the business and SMEs.
•During the planning meeting, captured and lock down the scope, timeline and the resources using MS project.
•Understanding and recording the priority of the requirements from business users.
•Creating product backlog after converting business requirements and functional requirements with user stories and traced them in JIRA.
•Using key Scrum metrics like burndown and velocity to deliver committed work.
•Generating sprint backlog and sizing the user stories using t-shirt sizing in the sprint planning meeting.
•Demonstrating the product with end-users and receiving the feedback in a sprint review meeting.
•Involving in the change request process when there is a requirement churn.
•Organizing the retrospective meeting yielding the prospective goal.
TECHNICAL SKILLS
-SPSS
-My SQL, SQL Server
-Strategic Planning
-Focused Group
-Microsoft Office
-Scrum
-Statistical Modeling
-C, C++
-R Programming
-iGrafx
-Web Content Creator
-Advanced Excel
-Adobe Photoshop CS6
-Microsoft Suite
-Data Analysis
-SaaS
-Windows XP/7
-Data Analysis
-Business Policy
-UML
-Pega
-BPM Tools
-Report Writing
-Tableau
-Google Analytics
-Business Processing
-Service Now
-Visual Studio
-Trend Forecasting
-ERP
-Office 365
-SDLC Methodologies: Agile & Waterfall Project Management
-Operating Systems: Linux /Ubuntu
-Google AdWords
-QC
-Six Sigma
-IBM – BPM
-Social Media Marketing
-Eclipse
-JIRA
-Rally
-SEO
-Scrum
-MS Visio
EDUCATION
Master of Science, Global Marketing May 2019
Virginia Commonwealth University - Richmond, VA
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