Kalina Di Marco

*** ***** **** **.

Bridgewater, NJ 08807 908-***-**** adju2e@r.postjobfree.com

https://kalinadimarcoportfolio.weebly.com/

Profile

Advertising and social media professional with proven experience with managing numerous clients simultaneously as well as taking control of a brand. I am able to communicate different brand personalities with each new brand and formulate campaigns that fit best with the messaging being conveyed.

Skills

• Work on small and medium- sized multiplatform campaigns and single ads.

• Experience producing promotional flyers and social content using Adobe Photoshop, InDesign, and Illustrator.

• Proficient developing campaign pitches and presentations using Microsoft PowerPoint and Word.

• Fluent using research tools including databases, search engines, and indexes. Experience

Digital + Social Media Co-Op 02/2020 – 06/2020

KIND Snacks, New York, NY

• Create copy text for paid and owned media for all social channels. This also includes responding on channels through community management.

• Implement an entirely new social media strategy during the Coronavirus Pandemic.

• Help create influencer briefs and managed 30+ influencers daily.

• Send out 500 packages/mailers for different campaign launches i.e. Mini’s, EQUALITY, and Fronltine Impact Project.

Social Media Coordinator - Facebook Watch’s “Sneaker Hustle” 09/2019-12/2019 Jarrett Creative, New York, NY

• Overview the social media page of a Facebook Watch television show that produces over 1-6 million views per episode.

• Assist with gaining approximately 40k followers per week through content creation of GIFs, memes, and daily posts. Goal was to drive traffic and community insight through engagement.

• Assist with writing script and voiceover for episodes 19 and 20 of Season 2.

• Managed 11 celebrity clients on a one-to-one basis to make sure they were abiding by their contracts and sending notifications when their episodes are live. Development Intern 05/2019-09/2019

Jarrett Creative, New York, NY

• Assisted the development department by researching for potential new shows and helped in the post-production department.

• Used AVID Media Composer to splice together depicted video content from the designated script to form coherent scenes that will later go into an episode.

• Worked on numerous sets when there were shoots in the NYC area and helped aid talent when needed.

Education

Bachelor of Science in Advertising Communications (B.S.) May 2021 Minor: Pop Culture

St. John’s University, NY

• Dean’s List

• Open House Speaker for ’20-’21 school year

• Student Ambassador: ’20-’21 Executive Board for Special Events Coordinator and Social Chair

• Intramural volleyball captain

References and portfolio available upon request.

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