Manager Engineer

PRATEEK GULATI

***, ****** ****, ***** *****, PA-19454

*****@******.*** 267-***-**** www.linkedin.com/in/gulati-prateek

EDUCATION

Drexel University, LeBow College of Business Philadelphia, PA

Master of Science in Business Analytics Anticipated Mar 2022

Great Lakes Institute of Management, India

Post Graduate Program in Management May 2015

TECHNICAL SKILLS

Programming: PL-SQL, Base SAS, R, Advanced Excel

EXPERIENCE

Cheil India (Samsung Group), India

Planning Supervisor Aug 2019-Aug 2020

Led brand research projects such as market intelligence, competitor analysis, shopper analytics, trade research and retail audits.

Developed recommendation tool which enabled SECs (Samsung Expert Consultant) to perform better, assessed SECs training score and made recommendations.

IPSOS, India

Senior Research Executive Aug 2018-Jul 2019

Identified “Palming off” phenomenon and determined reasons why competitor brand was getting picked instead of GPI (Godfrey Philip India), a tobacco brand.

Determined the most often used brand in cigarettes, market share and the profile of GPI vs competitor brands.

Received “Star award” for exemplary performance by the team on the key project “Exit study for tobacco brands”.

Kantar WorldPanel, India

Senior Client Service Manager Sep 2015-Jan 2018

Evaluated campaign “Rolex“ by assessing loyalty among PepsiCo Lays buyers using New triers – Repeaters analysis.

Displayed the effect of grammage change on pack sizes of Nescafe Classic over previous years by analyzing historic data trends and further evaluated the need of grammage change.

Emphasized the importance of Maggi small pack (INR 5) pack for re-gaining penetration amongst households, post ban on Maggi instant noodles.

Contributed 2% in revenues by expanding existing business scope of an FMCG client.

“MRB Interchange award” for being co-editor in report on “Annual performance of Lays” within Kantar across India.

Red carpet award, runner up, report on “Annual performance review on Kurkure” at Kantar across South Asia.

Accenture, India

Process Analyst Jan 2013-Aug 2013

Defined and developed SDTM mapping solutions for two cardiovascular studies as per requirements, used CDISC SDTM guidance rules to annotate eCRFs with SDTM domains and variables.

Received “Numero Uno” award for outstanding contribution towards work as well as co-curricular activities.

HCL Technologies India

Software Engineer/Business Analyst Jan 2011-Jan 2013

Developed business mapping solutions by analyzing clinical trial data using PL-SQL, Oracle and Base SAS

for standardizing data elements to support regulatory review.

Performed DPA (Defect Prevention analyst) activities, resulted in significant reduction in Defect ratio.

LEADERSHIP & EXTRA-CURRICULAR

Arranged & provided necessary educational items like books, uniform, computer etc by adopting a primary school for underprivileged students as a Project Head for “Khushiyan”, a project under CSR at HCL technologies in 2011.

Launched and served as ambassador of “Delivering Happiness”, a society to maintain the work life balance amongst employees in 2011 at HCL Technologies.

Six Sigma Yellow Belt Certification on “Reduce Efforts for Queries/Resolution time” at HCL technologies in 2011

PUBLICATIONS

Gulati,P & Oberoi, Jasmine (2012) PM Smart Effective Index, published in e-book of 5th Good Practice Conference.

Gulati, P & Sai Srinu, D.N (2014) Road ahead for Indian upstream service provider. Paper presented at- International Conference on Energy and Infrastructure, Gandhinagar, 8-9 Jan 2014.

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