Data Analyst Marketing

Masha M. Stephen

Mound, MN ***** +1-612-***-**** ************@**********.***

https://www.linkedin.com/in/masha-m-stephen1/ https://github.com/Masha-M-Stephen

Professional Summary

Enthusiastic and determined Marketing & Data science professional who enables teams to make data-driven decisions, model data to provide sales, and branding insights. Achievements include improving sales, and brand resonance.

Skills

Strategic Thinking, Data Analysis & Forecasting

SQL, Tableau, Python, Statistical Modeling & ML

Business Acumen, Budgeting & Communication

Buyer Behavior, Market Research & Analysis

Work History

Business Analyst / Consultant, 08/2020 to 12/2020

Minnesota Mittens – Winona, MN

Oversaw gross sale, profit forecast, marketing budget and rebranding strategies.

Created a detailed business analysis, outlined problems, opportunities, and solutions. Analyzed and visualized data to understand trends, conducted market analysis, managed marketing mix, rebranded, forecast sales, and profits.

Increased Minnesota Mittens' brand awareness by 20%.

Data Analyst & Market Analyst, 06/2020 to 12/2020

Cytilife, Inc – Minneapolis, MN

Played a key role in developing new products and market testing.

Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes. Tracked and analyzed businesses performance using Tableau, Python, and Machine Learning models to predict baselines for products and customer behavior.

Collaborated with consumer insight team and assisted in innovation scoping which led to Smart-North projects.

Budget Analyst Intern, 01/2015 to 01/2016

Bakri Restaurant – Nyali - Mombasa, Kenya

Oversaw restaurant and marketing budget. Analyzed financial information, and cash management.

Used Excel to create financial models, suggested spending, and increased profits by 15%.

Education

Bachelor of Science: Data Science & Marketing, 12/2020

Winona State University - Winona, MN

Led a student advisory committee that worked on mending the broken trust between police and the community.

Won MinneMUDAC top 5 best models for forecasting 2019 soybeans prices and market trends.

Won 3rd in the Entrepreneurial Bridge Competition and received an Entrepreneurship Award from WSU.

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