Sales Representative

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Keith A. Mauldin Greenville, SC **************@*****.*** 864-***-****

www.linkedin.com/in/keith-a-mauldin/

Executive Sales & Business Development Leadership

P&L • MARKET ENTRY/GROWTH • CUSTOMER BASE • SALES TEAMS • RELATIONSHIPS • NEW MARKETS EXECUTIVE SUMMARY

• Consistently successful sales leader and business grower with passion for getting in front of the customer to turn every meeting into a long-term, profitable relationship.

• Successful at entering new markets, opening new sales channels, and leveraging new technologies to increase market share and top line. Captures key accounts with major chain retailers and e-commerce leaders.

• Leads startups to solid success, developing strategies to rapidly penetrate new markets, capture accounts, and gain customer confidence to build solid customer base based on long-term relationships.

• Creates successful sales teams, instills sales team representatives with his fervor and energy, and mentors them to that all achieve their personal and professional goals while surpassing organizational targets.

• Particular expertise in specialty foam and extraction/energy sectors, leading sales teams to success in highly regulated and very competitive markets.

Highlighted Achievements

Took company to success in new polyurethane foam business; built sales organization and customer base and captured $3M in sales in first year.

Developed effective sales, product, and pricing strategy to rush startup division in competitive industry from zero to $50M in sales within 5 years.

Achieved 90% of annual sales targets over extensive sales career for multiple companies across 2 industries; negotiated accounts with major national retail chains and manufacturers.

Won early success in e-commerce/online sales market, capturing account as top-tier supplier to leading national e-commerce retailer.

Headed startup division and brought to table 10 retail customers in less than 3 months. Strengths

P&L • Sales/Marketing Strategy • Business Development Team Building • Account Capture Relationship Building • Startups • Key Account Management • Negotiations • E-Commerce Sales Management • Strategic Partnerships • Talent Development • Product Development Customer Focus • Pricing Strategies • Product Expertise • B2C/B2B PROFESSIONAL EXPERIENCE

MOZAIC Arlington, TX

Vice President of Sales – Consumer Products 2016 – Present Startup division of Endygo, an e-commerce company in taking manufactured products to market.

• Started Retail Foam Program from scratch. Developed all products (pillows, toppers, mattresses). Established supply line for foam products as textiles. Used deep market knowledge and relationships to identify prospects and quick-start program. Achievements

Brought 10 different retail customers to table in less than 3 months

Identified International account and sold topper to Middle Eastern retail chain. FUTURE FOAM, INC. Council Bluffs, IA

Director of Sales – Consumer Products 2009 – 2016

$600M, privately held manufacturer of foam products, bedding, packaging, and specialty foams.

• Recruited to take company into new retail foam segment; built sales organization, established policies and procedures, set targets and sales metrics. Reported to Director of Consumer Products.

• Became product expert, collaborated on product development and pricing, trained sales team in product features and appropriate sales techniques.

**************@*****.*** KEITH A. MAULDIN 864-***-****

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Achievements

Identified/recruited 6 sales leaders to form nucleus of top-performing sales team; drove initial 12-month sales to $3M.

Developed effective market entry and expansion strategy to grow sales to $50M within 5 years. SLEEP INNOVATION, INC. Greenville, SC

Vice President of Retail Sales 2006—2009

$300M manufacturer of foam sleep products including mattresses and pillows for retail, OEM, and consumer markets.

• Led 5-person sales force with $100M sales budget. Built and trained team, set sales targets. Reported to EVP of Sales.

• Focused on growing sales and market share in face of strong competition. Collaborated in product development, set pricing, and formulated sales strategy.

Achievements

Increased sales revenues every year despite competition by thoroughly understanding product, paying careful attention to customer needs, and forming long-term relationships based on added value.

Guided established sales team in enhancing relationships with existing clients, expanding sales and boosting profit margins. LEGGETT & PLATT, INC. Greenville, SC

Director of Retail Sales 2001—2006

$5B diversified Fortune 500 manufacturer of bedding, residential, industrial, and furniture products.

• Recruited to take foam industry leader into new retail market, build sales organization, and create and implement product, pricing, and sales strategies.

• Managed retail foam products segment sales throughout the United States, leading sales team of 6 and reporting to Group Vice President.

Achievements

Recruited seasoned, successful sales leaders to build world-class sales team and drive rapid market entry and sales growth right from the start, landing $7M account with Target within first 12 months.

Early adopter of online sales model, started e-commerce distribution organization to capture 6 new accounts, including contract as Tier 1 supplier to leading US e-commerce retailer. SPAN AMERICA MEDICAL SYSTEMS, INC. Greenville, SC

Vice President of Sales, Custom Foam Products 1999 – 2001

$50M producer of medical and other specialty foam products for healthcare, industrial, and consumer markets.

• Initially hired as sales representative; promoted to Vice President of Sales over all market segments, with P&L responsibility for all North America sales. Led 5-person sales team; reported to company President.

• Brought company into new, custom foam market, directing product development, pricing, and sales/marketing strategies, making company major player in custom market despite earlier focus on other segments. Achievements

Achieved Salesperson of Year in new, custom foam product business segment over other, more mature business segments.

Boosted sales by 25% over 3 years despite strong competition through expert product knowledge and careful customer relationship building.

Captured first-year sales of $5M in retail market sector, negotiating strategic partnership with largest mattress pad supplier in US, and driving sales to $15M within 3 years. EARLIER ROLES

Sales Representative for Isotech International, specialist manufacturer of rigid urethane foam products, consistently growing sales over 7-state territory throughout tenure.

EDUCATION

Bachelor of Business Administration, Marketing and Management, Oklahoma State University, Stillwater, OK

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