Digital Platforms, Public Relations, Communications, Marketing

Fernanda Tiburcio

**** ***** ***, *** ****, NY **021

936-***-**** *******@**.*** Dual Mexican-American Citizenship www.linkedin.com/in/FernandaTiburcio https://fertibu.wixsite.com/portfolio

Skills

Skills applied: Communications, writing and verbal proficiency, organization, multitasking, flexibility, marketing, event planning, digital outreach, press release, teamwork,

leadership and diversity.

Additional Skills: Social Media Marketing, Microsoft Office, G Suite, LinkedIn, Word Press, MailChimp, Adobe Photoshop, Canva, Blogs, iMovie Language, Hootsuite Languages: Spanish (Native), French (Intermediate)

Relevant Experience

Sept. 2020- Current

Randi Rahm; New York City, NY

Communications Intern

• Assist the Public Relations Manager in developing strategic plans, drafting, press release and social media platforms.

a. Organize and assist in social media campaign resulting in strong ROI followers gain engagement. Experience with multiple research projects on both on a national and global scale.

b. Lead outreach for Randi Rahm couture inclusive of celebrity, stylist, fashion influencers, fashion & lifestyle media for prospective partnership, collaboration, and affiliate opportunities.

c. Flexible and experienced of working on a fast-paced environment and be ready to manage time wisely by managing multiple tasks and projects at once and deliver them on time and efficiently.

• Work directly under the fashion designer to understand the ethos of luxury brands and the value of self-expression and uniqueness.

• Teamwork with peers, embracing originality and evolution within the fashion luxury retail at Randi Rahm and aiming to expand the business with a bigger audience in social media platforms and workplace.

• Develop creative input to retail marketing plans that generated revenue for Randi Rahm.

Jan. 2020- May. 2020

Colette Phillips Communications; Boston, MA

Public Relations & Event Marketing Planner Intern

• Assisted the Event Manager/ Chief Administrative Assistant summary-calendar listing organization, client outreach, planning, and marketing.

a. Formed event posting/tracking, event calendar listings and compiled client clipping/media placement listings.

b. Developed and brainstormed ideas subjective towards diversity in the city of Boston to attract clientele and spread awareness through digital platforms, events and marketing promoting collaborated with clients to plan and organize GetKonnected! Events.

• Energetic and eager to work with peers to develop innovative ideas and projects for business development with senior leadership.

• In charge of social media content by promoting events and developing guest lists.

a. Managed digital platforms to embrace diversity and inclusion and plan engaging ways to connect and inform our target audience and expand further.

• Work directly with the CEO and able to assist in projects and communication events embracing along her perseverance to impact the community of the city of Boston, MA by raising awareness and commitment towards diversity, inclusion and originality.

Sep. 2019- Dec. 2019

Pulse Media; Boston, MA

Broadcast Intern

• Assisted with equipment and location shoots which provided experience face to face with broadcasting and corporate news media.

a. On call assistant around the Boston area for shoots that included CNN, Fox News, BBC, NBC news and more.

b. Highly reliable and responsible to be available and commute to locations that were needed and always be flexible to engage. • Experience with cutting edge equipment and learned the function and importance of light balance incorporation.

a. Motivated to work alongside work peers and to be helpful. b. Prepared for change on shoots and locations.

Jun. 2018- Aug. 2018

AltMedia; Sydney, Australia

Writing Intern

• Interviewed multiple individuals for different newsworthy events and current news which became my everyday routine.

a. Gained experience on covering sections about daily news including sections such as; politics, economy, lifestyle, and more.

b. Consistency in delivering all projects in a timely fashion and successfully.

• Wrote articles promoting The Best of Sydney event covering topics such as points of interest around the city.

a. Interviewed the citizens of Sydney and engaged with their cultural background that inspired to view Sydney and narrate the best and most meaningful spots in the city of Sydney.

Additional Experience

Feb. 2020- May. 2020

Unleashed Public Relations; Boston, MA

Social Media Member

• Promoted clients’ podcasts on social media platforms by writing captions to attract listeners, and for the audience to engage with future and current podcasts.

• Engaged via Instagram/Snapchat takeovers to ensure audience satisfaction and build social media calendars in order to program an achievable goal and follow up on events and activity from podcast audience.

Sep. 2019- May. 2020

Fashion & Retail at Boston University; Boston, MA

Marketing & Event Planner

• Organized the fall fashion show event by planning, organizing and promoting the event around campus.

• Highly skilled in building and expanding relationships with fashion show sponsors.

• Assisted in creating new projects and ideas to plan the event's theme by organizing and selecting the models, guests, food and drinks, decoration, lights, program-schedule, and more.

Nov. 2019

Boston University PR Lab Event; Boston, MA

Social Media Member

• PR Lab overnight event with the purpose to innovate and analyze a non-profit organization by advising and providing a strategic solution for our clients’ success and best interest.

• Created renovation suggestions on client's social media platforms by creating a guiding structure for the organization to attract new audiences and maintain a relationship with current viewers.

• Analyzed the organization's competitors and the organization itself in order to brainstorm and develop new strategic suggestions.

Education

May 2020

Boston University College of Communication; Boston, MA

B.S. in Journalism

Major Concentration: French

Study Abroad: Sydney, Australia & Madrid, Spain

Relevant Coursework: Principles and Practices of Public Relations, The World of Communications, Fundamentals of Journalism, Law & Ethics of Journalism, Writing, Research, & Inquiry

Activities: Unleashed Public Relations, PRoBono 2019, Fashion & Retail at Boston University

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