EDUCATION

Bachelor of Science in Journalism with specialization in Photojournalism, December 2020

University of Florida, Gainesville

Willing to Relocate

WORK EXPERIENCE

Rowdy Magazine, Gainesville

Social Media Coordinator May 2020-Present

Creates and writes engaging content on fashion trends, politics, current events and original content for Instagram (feed, stories) and videos for TikTok., which resulted in a reach of over 560,000 in over 20 countries.

Grew social media presence on Instagram by +46% (3,500 to 5,120) and on Tiktok by +155% (2,000 to 5,119).]

Fostered a sense of community on the magazine’s social channels by monitoring all comments, responding to questions via DMs, and engaged with followers through Instagram stories.

The Independent Florida Alligator, Gainesville

Digital Avenue Editor August 2020-Present

Managed and Delegated stories to a team of eight staff writers and two contributors to achieve the goal of editing and publishing 10+ weekly stories that highlight the community’s local culture and entertainment for one of the country’s largest independent student-run newsrooms.

Distributed news coverage through Twitter and Instagram, keeping in mind audience engagement best practices for optimal exposure and established Linkinbio so the audience can read articles from Instagram.

Maintained a Google sheet to track all stories that have been assigned, edited and published for the editor-in-chief and managing editors.

Staff Writer January 2020-July 2020.

Remotely covered and wrote breaking news stories and briefs about COVID-19 and how it was affecting Gainesville, the University of Florida and Santa Fe college.

Researched, reported and wrote in an independent remote setting covering stories about a variety of topics like new tech apps to political articles on current events.

Participated in press conferences, interviewed local bands and wrote music reviews as a staff writer for the entertainment and culture section.

Reported and wrote one feature-length print story for Pride month that highlighted the story of four drag queens and their unique experiences of accepting their identities and performing at the local LGBTQ+ bar.

Leadership Experience

PorColombia UF, Gainesville February 2020- December 2020

VP of Marketing

Managed all social media platforms and created original, engaging content that raised awareness to Colombian/ Latinx students using direct and digital marketing to gain hundreds of followers on social media platforms such as Facebook and Instagram.

Executed all campaigns and giveaways by contacting potential vendors, creating and tracking forms, and posting on socials.

Lead a social media donation-based event to raise money for Color of Change, a racial justice organization, which resulted in over $100 in donations.

Hispanic-Latinx Heritage Month, Gainesville March 2020- September 2020

Assistant Marketing Director

Planned and created social media content that informed intended audience about a variety of Hispanic cultures.

Formulated ideas and strategies to engage audience for our month-long event by contacting well-known Hispanic/Latinx figures, which resulted in events including Prince Royce, Gloria Estefan and Jenny Lorenzo while staying under budget.

SkillsComputer: Google Ads, Adobe Spark, Sprinklr certificate Languages: Fluent in Spanish and English. Interests: Trying out new recipes, photography and creating Spotify playlists for my friends

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