Account Manager
Resume:
Alex
Markowitz
Atlanta, GA *0345
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Work Experience
Moxie (Publicis Groupe)
Account Manager
January 2020 – Present, Atlanta, GA
● Manages CRM for Fortune 100 company with primary focus on complex, targeted, dynamic email and digital marketing campaigns
● Primarily focuses on telecom CRM branded email campaign strategies, development, vendor integration, optimization testing, and performance reporting
● Works with assigned clients, agency partners, and internal stakeholders to create and deliver technical and strategic integrated plans for marketing programs, spanning multiple client and internal teams, including media, marcom, and internet sales
● Responsible for significant scale projects and campaigns with multiple elements, that align to client and team objectives
● Leads technical cross-functional meetings (e.g. data platforms, analytics, strategy) and ensures the team aligns to client expectations
● Proposes, pitches and manages initiatives that showcase agency expertise and align with client's marketing initiatives. Examples: highly dynamic and complex email builds, integration of interactive content, email personalization, testing roadmaps, custom video content creation, customer qualitative surveys in partnership with Behavioral Science Team, overall campaign optimization opportunities laddering up to client KPIs
Moxie (Publicis Groupe)
Account Coordinator
September 2017 – January 2020, Atlanta, GA
● Responsible for coordinating resources including working with clients, management, technical leads, creative leads, and vendors to create new marketing campaigns, testing roadmaps, and performance reports
● Leads account conversations with key internal and external partners to evaluate account performance, develop short- and long-term strategies, and act upon optimization opportunities
● Ensures the timely handoff and presentation of project plans, timelines, and deliverables to clients
Impact Specialties
Market Research Intern
May 2016 – August 2016, Atlanta, GA
● Independently researched and cataloged data on products, consumers, and competitors, then consolidated information into reports and presented insights & recommendations to top management
● Remained informed on market trends and provided trend update reports to top management
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Skills
Tableau, Jira, Microsoft Office, campaign management, data analysis, optimization testing, social media marketing, communication, public speaking, leadership ㅡ
Education
Bachelor of Business Administration, Marketing, Georgia College August 2013 – May 2017, Milledgeville, GA
● Graduated with Major GPA: 3.5
● Selected to represent school at 2017 AMA Marketing Strategy Competition
● Selected to represent school at 2016 FSU Intercollegiate Sales Competition
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