Social Media Manager
Resume:
Name: Karthikeyan Thimakondu Thiagarajan
Phone: 984-***-**** Email: **.******.**@*****.***
Summary:
Around 9+ years of experience with expertise on Adobe Analytics, Google Analytics, Webtrends. Demonstrated Expertise in all phases of the Software Testing Life Cycle (STLC) and Software Development Life Cycle (SDLC) according to agile methodologies.
Provide digital strategy, analytics (social media, mobile apps, videos, ecommerce and websites), performance marketing, and ecommerce and funnel analysis, audience insights and account management for media, entertainment and fashion/luxury ecommerce industry clients.
Hands on experience with design and documentation of analytics tracking for the digital platforms including web and mobile apps.
Expertise in providing end to end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization).
Analyze the KPI of multichannel marketing promotions and provide fine-tuned customized marketing campaign at channel level.
Created dashboard and Monitored KPI's as needed. Managing analytical tag migration program from legacy system to new tag management system (DTM, Adobe Launch, DTM to Launch Migration, Ensighten, GTM, Tealium).
Leveraging the Adobe Marketing Suite (Site catalyst, Discover, Test & Target, Data ware house) to analyze the contribution/ROI of different campaigns, Paid channels & Banner- ads.
Responsible for supporting the Adobe Analytics and Dynamic Tag Manager (DTM), Adobe Launch knowledge transfer process to client project teams, business analysts and developers. Provided inputs and best practice recommendations on campaign tagging and additional on-site tracking for Omniture and Google Analytics.
Manage a team of developers and reporting analysts using Project Management tools combined with Adobe Tag Manager (Launch) to continually optimize our Adobe Analytics Platform.
Experience working on a variety of project sizes from application implementation to updating existing software functionality interfacing with various levels of management.
Extensive experience facilitating and defining requirements using the following methodologies Waterfall, Iterative, and Agile.
E-commerce data strategist in digital, direct, multi and cross channel marketing.
Gather business requirements targeting value generated data points which allow creation of KPI’s.
Technical Skills:
Analytics Tools Adobe Marketing Cloud – Adobe Analytics (Omniture Site Catalyst), Google Analytics, Audience Manager, Adobe Target, Webtrends
Tag Management Solutions:
Adobe Launch, Google Tag Manager (GTM), Dynamic Tag Manager (DTM), Ensighten, Tealium.
Debugging Tools: Charles, Fiddler, Adobe Debugger Firebug, Observe Point, Omnibug
Certifications: Adobe Analytics Developer, Adobe Analytics Architect, Google Analytics, Ensighten, Webtrends
Migration: DTM to Launch migration
WORK EXPERIENCE
Role: Sr. Associate Analytics Consultant
Company: Cognizant Technology Solutions
Client: MetLife
Duration: May’17 to present
Location: Cary, NC
Responsibilities:
Worked with Web Analytics team in the role of Digital Analyst for Adobe analytics tagging implementations.
Develop and maintain Adobe Analytics implementation processes and guidelines documentation.
Increased overall knowledge of broader Adobe Digital Marketing Cloud, expanding on deep Analytics knowledge to augment with expertise on additional solutions.
Create deployment guides to instruct web page developers to properly include appropriate DTM embed tags.
Design and implement Adobe Analytics JavaScript tags, defining VISTA rules, Segmentation, Processing Rules etc.,
Setting up Global Tagging / Page Tagging Rule, Event Tracking / Custom Tracking Rules based on the requirement for page elements.
Provided inputs and best practice recommendations on campaign tagging and additional on-site tracking in Adobe Analytics and Google Analytics
Provided strategic and actionable recommendations based on the website Analytics data to improve conversion rates, drive self- service usage and decrease operational costs.
Web Analytics and Omniture data/Pages testing with digital pulse debugger for analyzing gaps, JavaScript errors, broken links, implementation, validation and auditing services on semantic, restore services and cloud sites
Worked in an agile platform, delivering daily status updates regarding the project timelines as well as participating in release planning and monitoring tagging implementations once the project goes live.
Oversaw Adobe Analytics redeployment across 5 brand sites, aligning KPIs.
Using Adobe Analytics Suite (Reports & Analytics interface, Analytics Workspace and Data warehouse) to measure, track and optimize user interaction through segmentation, event tracking, conversion funnels, path browsing and heat mapping.
Performing multi-channel analysis by integrating and analyzing large operational, transactional, marketing, web, email, mobile, tablet, and research data to create a customer centric view of data to drive customer acquisition and retention strategies.
Worked on multiple web Analytics projects involving end-to-end Adobe Analytics development, support, and testing and data analysis.
Languages HTML, JavaScript, jQuery
Environment: Adobe Marketing Cloud – Adobe Analytics (Omniture Site Catalyst), Adobe Analytics Workspace, Adobe Target (Adobe Test & Target)Dynamic Tag Manager (DTM), Adobe Launch, Firebug, HTML JavaScript, Microsoft Excel, Microsoft Word, PowerPoint,
Role: Adobe Analyst
Client: MetLife Asia
Duration: May 14 to May 17
Location: Malaysia, India
Responsibilities:
Develop Marketing Measurement Model strategy to help define KPI's, goals, targets and solutions. Utilize Adobe Analytics /Site Catalyst/Omniture for reporting needs, solution design.
Tracked custom events or traffic event in Adobe Analytics /Site Catalyst/Omniture. Social Media Analytics (Utilize Facebook insights, Instagram and twitter).
Created Data Layer, Load Rules, implementing custom extensions and plugins through Ensighten (TMS) to pullover identifiers & user interactions from website and map the data to Site Catalyst for reporting and analysis.
Monitor Website performance, trends and click stream path analysis, and performed daily management with Google Analytics tool.
Configured Marketing Channel Processing Rules in Adobe Analytics.
Worked closely with Onsite Counterpart in understanding the Business requirements objective from Web Analytics measurement from Stakeholder to provide them with the analytics solutions.
Implemented Third Party Analytics tools and Pixel tags through Tealium.
Google Analytics
Floodlight
Facebook Pixel Tags
Ad server Pixel Tags
Create, define and provide Solution Design Requirements (SDR) from Business Requirements which provided tagging variables for developers implement on web and mobile websites.
Interact with development, marketing, CTO's to provide implementation requirements. Identify enhancements to Website based on usage and traffic patterns.
Conduct surveys amongst customers to ensure that websites usability was efficient.
Adobe Analytics and Adobe Audience Manager Implementation and supporting analytics team.
Role: Adobe Analyst
Company: L&T Infotech
Duration: Nov 13 to May 14
Location: India
Responsibilities:
Develop Marketing Measurement Model strategy to help define KPI's, goals, targets and solutions. Utilize Adobe Analytics /Site Catalyst/Omniture for reporting needs, solution design.
Tracked custom events or traffic event in Adobe Analytics /Site Catalyst/Omniture. Social Media Analytics (Utilize Facebook insights, Instagram and twitter)
Worked closely with Onsite Counterpart in understanding the Business requirements objective from Web Analytics measurement from Stakeholder to provide them with the analytics solutions.
Implemented Third Party Analytics tools and Pixel tags through Tealium.
Create, define and provide Solution Design Requirements (SDR) from Business Requirements which provided tagging variables for developers implement on web and mobile websites.
Interact with development, marketing, CTO's to provide implementation requirements. Identify enhancements to Website based on usage and traffic patterns.
Conduct surveys amongst customers to ensure that websites usability was efficient.
Company: Xerago E-Biz services Pvt ltd
Duration: Jun 11 to Nov 13
Location: India
Responsibilities:
Worked closely with Onsite Counterpart in understanding the Business requirements objective from Web Analytics measurement from Stakeholder to provide them with the analytics solutions.
Implemented Third Party Analytics tools and Pixel tags through Tealium.
Create, define and provide Solution Design Requirements (SDR) from Business Requirements which provided tagging variables for developers implement on web and mobile websites.
Interact with development, marketing, CTO's to provide implementation requirements. Identify enhancements to Website based on usage and traffic patterns.
Conduct surveys amongst customers to ensure that websites usability was efficient.
Company: Photon Infotech
Duration: Jun 10 to May 11
Location: India
Responsibilities:
Tracked custom events or traffic event in Adobe Analytics /Site Catalyst/Omniture.
Worked closely with Onsite Counterpart in understanding the Business requirements objective from Web Analytics measurement from Stakeholder to provide them with the analytics solutions.
Implemented Third Party Analytics tools and Pixel tags through Tealium.
Create, define and provide Solution Design Requirements (SDR) from Business Requirements which provided tagging variables for developers implement on web and mobile websites.
Interact with development, marketing, CTO's to provide implementation requirements. Identify enhancements to Website based on usage and traffic patterns.
Conduct surveys amongst customers to ensure that websites usability was efficient.
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