Marketing and Design Assistant

Sarah Oide

**** *** ******, *** ****, Grinnell, IA 50112 916-***-**** ********@********.***

Education

Grinnell College Grinnell, IA

Bachelor of Arts in Sociology and Psychology May 2023

· GPA: 3.95

· Selected Coursework: Applied Statistics; Introduction to Economics Professional Experience

Marketing and Design Assistant January 2019 – Present Beehively (Davis, CA)

· Write copy, design content, and conduct A/B testing for global marketing campaigns and company web pages to maximize outreach and generate sales leads

· Investigate educational technology trends for company webinars and events, developing original content and infographics for hundreds of educators and school leaders

· Manage company’s social media platforms, increasing total follower base by over 500% since 2019

· Assist with organization of company clients and lead management via HubSpot, FreshDesk, and other online systems Digital Content Assistant May 2020 – August 2020

Pacific Atrocities Education (San Francisco, CA)

· Managed $10,000 monthly budget for organization’s Google Advertisement campaigns, refining current ads, researching SEO keywords, and creating new campaigns based on analysis of viewership data

· Developed monthly national marketing email campaigns, evaluating open, click through, and conversion metrics

· Added alt text across organization’s website, ensuring accessible experience for all users and optimizing organic search ratings

Leadership Experience

Layout and Graphics Editor September 2019 – Present Grinnell Underground Magazine (Grinnell, IA)

· Organize all magazine submissions and oversee production (including layout and design) of biannual print magazine

· Collaborate with editorial team to facilitate weekly meetings and manage annual budget for campus outreach events

· Edit materials for grammatical and typographical errors Weekend Coordinator February 2020 – Present

Grinnell College Student Affairs (Grinnell, IA)

· Coordinate with campus leaders and advisor to plan substance-free weekend programming opportunities for students

· Market organization to on-campus students and greater school community via social media and physical flyers

· Oversee inventory of equipment, supplies, and program participation to ensure a safe and inclusive event environment Student Involvement

· Asian American Association, Peer Connections Pre-Orientation Program, Community Meals, The Keen Ones Project Skills

Computer: Adobe (InDesign, Photoshop, Illustrator) • Canva • Microsoft Office • Google Suite • HubSpot • FreshDesk • Google Ads & Analytics • MailChimp • SendFox

Language: Spanish (basic)

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