Beatriz Guerrero BG

Dynamic, results-oriented Business Professional with a proven record of managing campaigns from conception to completion by analyzing forecasts and performing detailed market research. A transformational leader who creates innovative content for various social media platforms that increases awareness, promotes engagement, and drives traffic. A strategic partner who cultivates strategies that further establishes company goals. adjjcf@r.postjobfree.com 908-***-**** NYC, New York Office Coordinator / November 2019 - February 2020

Campari America – New York, NY

• Be the face of Campari America – An advocate of their brand and a cultural ambassador in all initiatives to facilitate a positive guest experience.

• Coordinated complex meetings and events that involved multiple presenters, 100+ global attendees encompassing livestream production, remote location arrangements, catering, and senior executive accommodations.

• Consistently evaluated and enhanced operations by proactively anticipating and addressing office needs.

Production Assistant / September 2012 - June 2014

Cast and Crew Entertainment (HBO) – New York, NY

• Managed the complex and ever-changing calendar, international travel, and daily operations for the Head of Costume for the TV show BULL.

• Evaluated merchandise with vendors to maximize profitability and stay within budget; maintained working relationships 3rd party providers. EXPERIENCE CAREER HIGHLIGHTS

• Created and implemented a guest system that

enhanced office operations and improved

security. (CA)

• Researched and implemented Skype for

Business and Microsoft products that

decreased scheduling errors by 20%. (CA)

• Promoted from Executive Assistant to Events

Operations Manager in less than a year.

(DNR)

• Curated and executed digital campaigns on

several media platforms that exceeded KPI’s

and increased revenue by 40%. (DNR)

• Managed the books business responsible for

$4M+ in revenue. (DNR)

B.S. in International Business and Trade

Saint Peter’s University – Jersey City, NJ

May 2011

EDUCATION

SKILLS

Amazon Affiliate - ADP Payroll - Canva

Deck Creation - Event Production - MS

Suite - G Suite - Google Analytics

Keynote - LinkedIn Sales Navigator

Mailchimp - Salesforce - Wordpress -

Shopify - Instagram/Twitter/Facebook for

Business

Events Coordinator / August 2014 - October 2019

DNR Group – New York, NY

• Created and executed 15-20 digital marketing campaigns that attracted and retained clients by activating all aspects of the marketing mix.

• Managed the social media accounts; created and scheduled innovative content on Facebook, Instagram, and Twitter that increased engagement.

• Collaborated with multiple departments to manage budgets that include expenditures, R&D, return-on-investment and profit-loss projections.

• Managed the full life cycle recruiting and daily operations of a team of 50+ to ensure seamless coordination and functionality.

• Conducted thorough market research to determine the best terms for the most effective SEO results.

• Conducted analytics reporting across multiple platforms to extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Operations Manager / November 2019 - Present

City Kidz – Hoboken, NJ

• Prepare and complete A/B testing to identify consumer preferences.

• Collaborate with MGMT to create a monthly content calendar to enforce deadlines that resulted in an increase of social media engagement by 40%.

• Design, publish, and post advertisements, outreach material, and campaigns in close collaboration with the Executive Director that enhances the brand identity and community engagement.

• Develop value-added content and manage the media accounts to successfully execute the social media strategy.

• Analyzing and reporting the impact of communications on organizational success; identify cross-brand sharing opportunities.

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