Account Executive Manager

Karla Moore-Echeverría

**** *. ******** ****** *

Fort Worth, Texas 76110

Mobile 817-***-**** ***************@*******.***

U.S. Permanent Resident

Professional Expertise:

Account Executive focused on communication, marketing and advertising, with expertise based on Trade Marketing, CRM and Data Mining. I bring 20 years of experience in developing brands, campaigns and strategic planning of programs to local markets in Costa Rica and international markets highlighting strategic vision and creativity.

Work History:

Williams Trew Real Estate, Currently working as a realtor.

Leo Burnett, San José, C.R. Advertising agency that is part of Leo Burnett Worldwide based in Chicago

Account Director, (May 2015 to July 2016)

In charge of a team composed of different departments with the purpose of generating strategies at the point of sale (Trade Marketing)

Primary Accounts: Dos Pinos (Biggest dairy company in Costa Rica), Citibank, Claro (Leading telecommunications company in Latin America), Municipalidad de Curridabat (government department), Facio y Cañas (Law firm) and other large companies.

Resigned when moved with my family to Texas

Con-Tacto MR de Costa Rica. A local company associated with CACTO Mexico, specialists in the development of loyalty programs (CRM)

General Manager (July 2008 to April 2015)

Generate new business, and support the team in developing loyalty programs for our clients.

Primary Accounts: CISA (liquor distributor), LG, Suzuki Motos, Taco Bell, Spoon (Bakery chain).

Leo Burnett, San José, C.R. Advertising agency that is part of Leo Burnett Worldwide based in Chicago

Account Director (May 2004 to June 2008)

In charge of the creative teams in the different Central American countries where we developed the strategies of brands such as Marlboro as well as local brands and new product launches.

Primary Account: Phillip Morris Central American and Caribbean markets.

Garnier BBDO, San José, C.R. #1 Advertising Agency in Costa Rica, one of the 289 offices of BBDO Worldwide, Omnicom Group:

Account Director (February 1999 to April 2004): Head of team in charge of the development of massive and direct campaigns for different brands and services.

Primary Accounts: Dos Pinos (Biggest dairy company in Costa Rica), Paniamor (childrens rights foundation), Mafam (Snack producer)

Rapp Collins CA, San José, C.R. Now called RAPP, a company dedicated to CRM and related services:

Account Executive (November 1996 to January 1999). Clients first contact, project coordinator, follow the strategies and take care of the workflow of the account.

Primary Accounts: Pizza Hut, Johnny Walker and Bacardi.

Garnier BBDO, San José, C.R., #1 Advertising Agency in Costa Rica, one of the 289 offices of BBDO Worldwide,Omnicom Group. Account Executive (May 1991 to October 1996)

Clients first contact, project cordinator, follow the strategies and take care of the workflow of the account.

Primary Accounts: Dos Pinos (Biggest dairy company in Costa Rica), Pepsi, Johnny Walker, Bacardi, Pizza Hut, Paniamor (childrens rights foundation), Hitachi.

Education:

Bachelor’s in Communication / Universidad Internacional de las Américas, Costa Rica

Languages: Spanish, English

References:

Alvaro Luque / President & CEO Avocados from México / 214-***-****

Douglas Castro / Leo Burnett Costa Rica / email: *******.******@************.***

Mauricio Garnier / General Manager Garnier BBDO / email: ********.*******@***********.***

Allan Muñoz / General Director Geometry Global México /email: *******@******.***

Paul Garnier / President RAPP México / ****@************.***

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