Ian Joseph CoKehyeng
(+63-966-***-**** adjgwc@r.postjobfree.com
linkedin.com/in/ian-cokehyeng
1810A BSA Twin Towers., Julia Vargas, Ortigas Center, Mandaluyong PROFESSIONAL EXPERIENCE
Far East Alcohol Corporation Pampanga, Philippines Business Development Manager Feb. 2020 – Dec. 2020
Assisted Far East in the development of its waste-to-energy business
Performed market research regarding the technologies, regulations, availability of feedstocks, and business feasibility for various waste and recycling projects
Developed and connected with various leads in the waste and recycling sector in the Philippines
Visited China to consult and qualify various equipment suppliers and negotiate terms StackAdapt
Toronto, Canada
Team Lead, Programmatic Analysts Feb. 2017 – Feb. 2020
Responsible for managing the workflows of the analyst team and leading the analytics projects
Managed team projects and client interactions, coordinating with various departments within StackAdapt, hiring decisions, developing training material, and standardizing best practices for analysis
Led a major automation project which overhauled existing procedures and resulted in a 50% reduction in project lead time, improving the team’s efficiency while also greatly reducing the frequency of human errors
Worked closely with CEO and Vice President in expanding the Analyst team from one member (myself) to eight
Collaborating with Data Science, made use of various internal and external data sources for developing insights Programmatic Analyst
Developed strategies for identifying, tracking, and pooling users based on online browsing activities to develop over 100 audience segments for advertisers to serve relevant ads
Raised client adoption of first-party audiences from 8% to 32%
Articulated and visualized insights to key stakeholders through data visualization and presentations using Tableau and PowerPoint, and provided recommendations using a data-driven approach
Used various KPIs and custom metrics to analyze campaign effectiveness and progress
Worked on digital advertising campaigns for reputable clients such as BMW, Air Canada, and 3M, optimizing their media buying and audience targeting strategies given our technology Scarsin Corporation Toronto, Canada
Forecast Model Developer May 2016 – Jan. 2017
Provided analytical consultation, predictive modeling, and solutions to achieve goals and objectives of clients
Developed financial models and sales forecasts for various brands for major pharmaceutical clients
Designed sensitivity tests and quantified uncertainty in forecasts using statistical techniques
Managed large datasets across brands and countries with formulas and pivot tables to dynamically query data EDUCATION
Bachelor’s Degree, Honors Business Administration 2014 – 2016 Ivey Business School, University of Western Ontario London, Canada
3.7/4.0 GPA, Dean’s Honor List
Bloomberg Businessweek has ranked Ivey as the No. 1 business school in Canada (2014-2019) Bachelor’s Degree, Economics 2011 – 2014
Carleton University Ottawa, Canada
3.7/4.0 GPA, Dean’s Honor List
Victor S. Castledine Award: awarded annually to a student for research in money, banking, and credit OTHER INFORMATION
Dual Citizen: Canada, Philippines
Diverse experience in analysis, strategy, and managerial responsibilities
Strong user of Microsoft Office: Excel, VBA, Word, PowerPoint
Highly proficient in statistical and analytical tools: R, SQL, Tableau
References available upon request