Well Deserved Holiday

How to Furnish Your

Living Room with AED 1000

Shiela Marie Penuliar

+63-995-***-**** / +63-927-***-****

adjgmq@r.postjobfree.com

Writing Portfolio: https://shyemarie.wixsite.com/website https://www.linkedin.com/in/shiela-penuliar-892530186/ Publication:

Do Bullies Go To Heaven (2020)

ISBN-13 : 979-861-***-****

- A children’s book that teaches children

how to tackle bullying without

aggression

Noteworthy Articles:

Take the Challenge: Run, Jog and

Cycle for a Purpose (a collaborative

effort between UNHCR and Dubizzle

to support refugees)

Everybody is a Beautiful Swan

Kindness in the Light of Diversity &

Inclusion

Practicing Mauna Brata in the Office

5 Tips to Get Recruited in the U.A.E.

How to Make A Good First

Impression on Your First Day at Work

So What is Plan B (In Relation to Job

Losses/Pay-Cuts during the Covid -19

Pandemic)

Academic Highlights

Doctor of Communication - 2nd Year

Student, University of the

Philippines, Open University (UPOU)

Proposed Dissertation: Wives are Still

Human (Focusing on alleviating a

social and familial condition of wives

having muted voices)

Masters of Professional Studies in

Development Communication, UPOU

Thesis: Improving the Quality of

Education for Teachers

Education Units (18 Units)

Metropolitan Colleges Dagupan

(2003)

Graduate: BS Pharmacy, Saint Louis

University (1993 – 1998)

Self-Prepared Video

Lecture:

Organizational Communication

https://youtu.be/_SqHSEYhlC0

Summary

I am a 2nd Year Doctor of Communications student, holding a Master’s Degree in Development Communication from the University of the Philippines Open University. I possess over 17 years of professional experience in copy and content writing/editing as well as facilitating in-house customer support/operations related trainings.

My experience in writing and editing include developing tailored- fit content for B2C and B2B clients in the form of blogs, company websites, advertising copy, white papers, technical submittals and marketing collaterals.

Relevant Coursework

Under Doctor of Communication/Masters of Professional Studies in Development Communication:

Design and Production of Audio-Visual Development

Communication Materials

Communication of Scientific and Technical Information Communication, Research and Evaluation

Relevant Work Experience

SENIOR SALES OPERATIONS EXECUTIVE - Dubizzle Middle East FZ LLC (Property/Motors Division)

Dubai, U.A.E.

July 2014 to October 2020

Career Highlights in Dubizzle (OLX):

• Creating visual presentations for in-house trainings that I personally facilitated i.e., client orientations and operations/administrative related trainings

• Wrote several blogs on human resources/recruitment, health and lifestyle; Contributed self-authored articles featured newsletters and scripts for video slides for members of the company who were given special recognition

• Served as a Diversity and Inclusion (D&I) Council Member from 2019 to 2020; actively participating in all D&I related activities i.e., in preparing slides for the Anti-Harassment Campaign, editing feature articles for Women’s Day and assisting in the events i.e., the Cultural Day

• Built significant financial reports for the department ADMINISTRATIVE HEAD - Prestige Real Estate, Dubai, U.A.E. May 2011 to April 2014

• Managed the marketing side of the business

• Contributed articles published in the company website and marketing materials

• Supervised and grew the staff in terms of number and quality

(creation and facilitation of need-based in-house trainings)

• Instituted the HR systems, drafting the company rules and regulations in accordance with the UAE law. This was used to define their duties and responsibilities while safeguarding their entitlements, rights and benefits

• Established other proprietary businesses within the corporation

(spearheading the feasibility studies, marketing and hiring) SALES-MANAGER – AWEBCO FZ LLC, Dubai Media City, U.A.E April 2007 to May 2011

• Content writing, proofreading and editing of newsletters, technical submittals, books and website content

• Met with clients ranging from engineering and construction firms i.e., Bahri & Mazroei Technical Systems to technology leaders i.e., Emerson Technologies to milk manufacturers i.e., Gulf & Safa Dairies to probe on the required copy/content

• Created taglines for clients which became part of their identity as a company

• Conceptualized events and promotional activities for clients to achieve their sales goals

• Liaised with graphic and web team for publishing of written content.

ADVERTISING COORDINATOR – SM Department Store Baguio, Philippines

February 2004 to March 2007

• Conceptualized, implemented and supervised promotional events for the branch

• Researched and proposed effective marketing activities for the branch

• Coordinated with Head Office for the approval of media plans based on approved budgets

• Liaised with media companies for the release of advertisements and suppliers for events

• Monitored and analyzed sales results after promotions Proofreading/

Mechanical Editing:

Hunter’s Gold by Barrie Harmsworth

ISBN-10 : 142*******

SKILLS:

Writing Skills:

Content Writing

Content Editing

Proofreading/Mechanical Editing

Training Skills:

Preparing & Delivering need-based in-

house Trainings (related to Admin/

Operations)

Advertising & Marketing Skills

Probing and interpreting client needs

Customizing the content/copy/

materials based on client

requirements

Conceptualization and management

of events

Tagline Creation

AWARDS:

Employee of the Month (Dubizzle) - 2019

Global Top 10 Learners Award (Udemy -

Dubizzle/OLX) – 2019

SALES & MARKETING MANAGER – Cordillera Today Publishing, Baguio City, Philippines

2002 - 2003

• Conceptualized promotional activities for the paper to increase in readership and circulation

• Established ‘Baguio Classifieds’ paper based on the observation that most people buy weekly papers primarily to check items on the Classified Ads section

• Managed a group of sales people ensuring the achievement of targets OTHER SOCIAL-CIVIC

ACTIVITIES:

Prison Ministry (Reachout), Dubai,

UAE (2015 - 2020)

Kid’s Church Teacher, Dubai

(2017 - 2020)

Vice President for Marketing – PINES

CITY TOASTMASTERS CLUB, Baguio

City, Philippines (2007)

Club Member - PINES CITY

TOASTMASTERS CLUB, Baguio City,

Philippines (2004 – 2007)

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