Joanna S. Ireland

Fountain Hill, PA 610-***-**** adjfmd@r.postjobfree.com

https://www.linkedin.com/in/joannaireland/

Content Writer, Copywriter, Editor & Communications Strategist

Creative, detail-oriented, and hands-on editor, proofreader, and writer with more than 20 years of experience enhancing publications, identifying errors, and collaborating with writers and teams to produce impactful, innovative content. Solid track record of producing creative and compelling content across multiple vehicles in long and short formats, including abstracts, company and product descriptions, emails, blogs, white papers, printed collateral, advertising, website pages, blogs, and social media to engage target audiences. Possess valuable combination of editing and project management skills. Thrive in fast-paced environments and consistently meet deadlines. Strong background in B2B and B2C communications, brand and content development, project management, and social media.

Areas of Expertise

Strategic Planning/Analysis

Research & Communication Strategy

Social Media Management

Press Releases & Web Copy

Grant Writing & White Papers

Blogging

Newsletter Design

Research & Fact Checking

Resumes/CVs

SEO Optimization

Brainstorming & Needs Assessments

Client Service Management

Gather Content, Jira, SharePoint

Microsoft Office Suite, G-Suite

AP, APA, CMS, MLA

Career History

Freelance Writer, Editor & Content Strategist Multiple Engagements, Fountain Hill, PA 1995 to Present

Collaborate with clients to define needs and develop creative ideas and concepts with substance, direction, and content for websites, brochures, news and press releases, articles, blogs, and other social media posts. Analyze audiences to craft concise/technical documents, training materials, and other technical documents. Clients include:

Kantar Health: Research, write, and edit articles, white papers, and short blog posts on diverse healthcare issues.

CreaUnited.com: Research and write four 900-1,200-word articles monthly on a range of topics relevant to the commercial real estate sector in New Jersey.

Sales Renewal: Collaborate with diverse clients including Metro Sign, MOGC, Trust Advisory Group, and Image 4 to conceptualize and craft web copy, monthly newsletters, and monthly/ weekly blog posts.

RTInsights: Research, write, and edit white papers for companies within the tech industry that focus their services specifically on real-time data analytics.

LogicGate: Researched, wrote, and edited articles and white papers on Governance, Risk and Compliance issues within the technology industry.

Hero Digital: Collaborated with a team to wireframe, site audit, edit existing and develop new content for the Chemours chemical company—a project that includes 8 power brands, several sub-brands, and over 1,000 web pages. Researched and wrote/edited 15 white papers on diverse topics that included smart cities, automobile lightweighting, and titanium dioxide for architectural coatings.

Northampton Community College: Write articles for bi-annual alumni magazine; ran social media campaign for the Lehigh Valley Food Festival (2017-2019) and increased engagement by 500%.

EPAM: Sole copywriter for a seven-week project to write copy introducing the new partnership between Mount Sinai and CHOP that formed Mount Sinai’s Children’s Heart Center of New York. Collaborated with team of content writers/strategists and project managers to develop information architecture, wireframes, and content for PSEG Long Island and PSE&G. Wrote new and revised existing content and metadata for approx. 16 web pages weekly.

Additional Select Clients: Lightstream Group, Lehigh Valley Academy Regional Charter School, Understood.org, Citation Labs, Spire, 9Sail, Kane Communications, Total Package LLC, US News & World Report, Bella Systems Philly, Proweb Concepts, Physicians Revenue Services, Trish Husted Real Estate, Elections USA, TheatreTots, Dr. Carolyn Rutherford, C.A.R.E.S. of Western PA, Inc.

Instructional Designer Pearson Publishing Company, New York, NY 2014 to 2015 (12-Month Contract)

Designed and wrote beginner to advanced English activities to provide practice and enrichment for ELL (English Language Learner) students for the company’s Wall Street English online manual. Coordinated with global project teams to deliver appropriate content and make necessary adjustments, edits, and revisions in the Alfredo CMS.

Created and wrote 90 to 120-minute lesson plans designing all activities for in-person and tablet use and ensuring that each activity expanded on and reinforced material introduced in the student manual and core units.

Resume Writer Talent Inc. and Evolution Coaching 2013 to Present

Craft resumes, CVs, cover letters, biographies, and LinkedIn profiles for individuals at all employment levels, from entry level to executive. Combine interviewing, writing, and design skills to develop documents to effectively highlight job candidates’ skills, abilities, contributions, and talents. Research industry standards to provide career guidance.

Achieved a 91.11 (5-star) rating in 1/2017 audit, receiving commendation for outstanding communication, attention to detail, and strong command of delivering documents that represent clear, strategic improvements over the original documents.

Success reversing clients’ negative experiences with exceptional customer service.

Adjunct Professor Cedar Crest College, Allentown, PA 2013 to 2017

Designed and taught a variety of writing classes including Writing for the Web; Journaling and the Art of the Memoir; Advanced Creative Nonfiction; Beginning Poetry Writing; Introduction to Professional Writing; and Magazine Writing. Collaborate with faculty to develop writing courses that integrate technology and social media with professionally and industry-appropriate written communication skills.

Continually researched changes and evolutions in social media, multimedia, and business communication to incorporate advances and updates into courses.

Columnist Patch.com, Bethlehem, PA 2013 to 2014

Researched and wrote a weekly column that focused on the delicate balance of motherhood and working in the professional world. Multiple Patches picked up and published the column.

Teacher Arts Academy Charter School, Allentown, PA 2013 to 2014

Taught three classes of 6th grade Language Arts, with a focus on short stories, mythology, folklore, and legends genres. Designed lessons aligned with PA Common Core to increase reading comprehension, analysis, and writing proficiency.

Content Writer/Ghost Blogger Eggzack, Bethlehem, PA 2013 to 2014 (12-Month Contract)

Wrote industry blogs for various companies within the interior design, construction, general contracting, carpeting and flooring, leisure, and beauty industries. Set and maintained monthly and quarterly editing and writing calendars customized to each client’s specific requirements. Researched industry trends to propose content for different clients.

Increased traffic to client websites; achieved excellent client satisfaction that resulted in several additional clients contracting the company’s services via the referral system.

Career Note: English Language Arts and Latin Teacher at Pennridge High School.

Education & Certifications

Master of Arts in Creative Nonfiction Kansas State University, Manhattan, KS

Master of Education in Curriculum Planning & Development Lehigh University, Bethlehem, PA

Bachelor of Arts in Journalism University of Delaware, Newark, DE

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