Karen Anne Bolt

adjelr@r.postjobfree.com

408-***-****

Gilroy, CA

https://www.linkedin.com/in/karenmclennanbolt/

Summary

Experienced global marketing communications professional for companies ranging from startup to over $1B in sales, with a strong foundation in leadership, project management, and internal and external communications. Education

Bachelor of Arts in Communications from Purdue University Undergraduate work at Eastern Michigan University

Continued studies at Stanford and San Jose State universities Expertise

● Marketing Communications

● Management of visual design

● Public Relations/Media Relations

● Community Relations

● Brand and Message Development

● Public Outreach

● Project Management

● Writing/Editing

● Agency Management

● Cross Functional Team Facilitation

● Licensed agent in Real Estate, P&C and Life

Employment History

● Farmers Insurance Agency Current

● Freelancer 2018 – 2019

Digital Marketing Manager – On Lok

■ Managed PR agency and social media

■ Managed changes to website; managed website consultant

■ Managed graphic designer

Public Information Representative – S.C. Valley Water District

■ Developed direct mail and collateral pieces

■ Managed internal art and design for promotional purposes

■ Involved in re-branding campaign

■ Website content/blog

■ Planned and implemented press event

■ Performed writing and editing

● Marketing Manager – Volanti Displays & Digital View 2016 – 2018

■ PR: strategy, implementation, editor relations for product marketing

■ Advertising, social media, direct mail, blogs, Google AdWords

■ Google Analytics/marketing analytics for ROI of sales and marketing programs

■ Newsletters on MailChimp, website content

● Principal – Bolt Communications 2013 – 2016

Gumstix, Inc.:

■ PR: strategy, wrote press releases, managed distribution, editor relations

■ Social media

■ Website content

■ Launched new product into US market

■ Agency management for product launch

● Manager of Marketing Communications – Edwards 2012 – 2013

■ Managed cross-functional marketing communications initiatives

■ Managed PR strategy and implementation for product marketing

■ Assisted with new worldwide branding campaign

■ Readied company for acquisition

■ Worked with C-level management to determine thought leadership strategies and corporate messaging in acquisition

● Principal – Bolt Communications 2000 – 2012

Schoolpop:

■ Executive communications: worked with C-level executives to develop company brand and launch company into the US market

■ PR: strategy and implementation

■ Readied company for second round funding and ultimate sale

■ Directed marcom messaging and visual design

Saint Louise Regional Hospital:

■ Press relations

■ Internal communications, messaging and visual design

■ Handled press during union strike

■ Government Relations

■ Worked with C-level executives in determining strike goals and associated messaging for hospital audiences

● Director of Corporate Communications – UMC Group 1998 – 1999

■ Developed new US branding campaign

■ PR: Strategy and implementation

■ Advertising for product and corporate levels

■ Collateral development

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