Sales Manager
Resume:
Oz Gonzalez
San Diego, CA • 619-***-**** • ********@*****.***
BUSINESS DEVELOPMENT, GROWTH AND ACCOUNT LEADER
Oz is a business development, sales, and marketing leader with experience in a variety of fields, markets, and cultures. Responsibilities include business development, international sales and account management in the hospitality/tourism and travel markets. Other experiences include being the entrepreneur of a small Import Export business, and brand/product development for one of Mexico's first Micro Breweries. Oz was Corporate Business Development Manager for Hornblower Cruises and Events. With a recent investment from Crestview Partners, Hornblower Group became the world’s leading provider of water-based experiences, with 6,500+ employees, and operations in the USA, Canada, and England. Under Oz’s leadership and management, strategic marketing initiatives and dozens of new, large accounts were converted into customers. Oz developed the accounts which today are the three largest revenue producers to date.
EXPERIENCE
Hornblower Cruises – San Diego, CA
Corporate Business Development Manager 2012 – 2020
oAccount Manager for Hornblower’s largest sales accounts. Costco, Groupon, and the Military Ticketing Program (MTP.) Grew Market to encompass 12 cities in 7 states.
oInternational Business Development via annual Sales Missions to Mexico, Japan, Korea, and Canada.
oGenerated inbound tourism to San Diego and California markets in collaboration with other industry leaders. Led sales growth, training, relationship development with Travel Partners, and Public Relations Accounts.
oMaximized ROI and growth thru strategic partnerships and involvement at National/International Trade Shows
oDeveloped team members and collaborated cross-functionally with Accounting, Operations, DOS’s, and GM’s to ensure success. Developed best practices for working with Local/Corporate Marketing on strategic implementation and coordinated efforts, dependent on the vendor and specific geographic markets.
oAssisted with Vendor transition to API/proprietary B2B platform using Salesforce CRM
oGrowth: Individual yearly sales revenue was $600,000 in 2009. Grew key accounts to a National Platform reaching yearly sales of $5.2 million in 2019.
Hospitality Sales Manager 2009-2011
oSan Diego Sales Account Manager for over 30 different B2B national and international vendors. Varied from Wholesalers, OTA’s, Receptives, FIT, Series, etc.
oIn-person marketing and sales presentations to HR departments, Military Base sales offices, and Hotel Concierges. Developed strategic relationships and worked as a mediator between company and vendors.
Group Sales 2007-2009
oManaged all B2C Group reservations. Responsible for pre-event coordination between guests, F&B, entertainment, and Event Manager. Incorporated referral program to boost sales.
oManaged incoming leads and initiated proactive outbound efforts to build new accounts.
oGrew repeat business by introducing new strategic Ad Hoc contracting for this department.
CCBC Imports – San Diego, CA
Sales and Marketing Director 2003-2007
oFounded import/export company of one of Mexico's first Microbrews. Launched as a local San Diego distributor. Expanded through partnerships with Wholesale Distributors throughout 7 different states. (CA, AZ, NM, IL, IN, OH, KY)
oUtilized the Free Trade Zone for international exports to Japan, Australia, and New Zealand.
oManaged logistics, accounting, BD and inventory for government reporting with State/Federal Agencies.
oImplemented Guerilla Marketing to create brand recognition with a minimal budget. Coordinated promotional events at world beer competitions, local/international trade shows, festivals including a joint effort with Stone Brewing.
Cerveza Tijuana TJ – Tijuana, Mexico
Brewery Account Development 2001-2003
oLed research, purchasing, and importing of equipment for brewery and restaurant expansion.
oCreated sales and marketing partnerships with delivery companies to develop distribution channels.
Nordstrom – San Diego, CA
Sales Associate, 2001 – 2006
oLed sales through great customer service. Consistent Sales recognition awards.
EDUCATION
University of San Diego, San Diego, CA 1998-2002
Bachelor in Business Administration / Emphasis on International Business and Marketing
Culver Military Academy, Culver, IN 1994-1998
College Prep. Four-year non-ROTC Boarding School
Oz Gonzalez
STRATEGIC BUSINESS DEVELOPMENT LEADER SALES ACCOUNT MANAGER
Oz is a business development, sales, and marketing leader with experience in a variety of fields, markets, and cultures. Responsibilities include business development, international sales and account management in the hospitality/tourism and travel markets Other experiences include being the entrepreneur of a small Import Export business, and brand/product development for one of Mexico's first Micro Breweries. Oz was Corporate Business Development Manager for Hornblower Cruises and Events. With a recent investment from Crestview Partners, Hornblower Group became the world’s leading provider of water-based experiences, with 6,500+ employees, and operations in the USA, Canada, and England. Under Oz’s leadership and management, strategic marketing initiatives and dozens of new, large accounts were converted into customers.
Oz started his career focused on the sales and management for 30+ accounts in the San Diego market. HCE realized that Oz’s previous entrepreneurial, product development, and customer service work experiences were strategic to their future sales and growth goals, and they leveraged that expertise over the last 12 years. He produced real company results, taking his markets from $600,000 to $5.2MM in yearly sales. Through new partnerships and creative restructuring, Oz leveraged his B2B accounts to a national sales platform and a Corporate Business Development Role.
Oz is a collaborative, high-energy, strategic decision-maker, and corporate development leader. He has strong negotiation skills, which the company credits to the retention and acquisition of the top accounts to date. Oz is an accomplished, results-focused leader with deep experience in marketing, public relations, live events, and partnership development. He has presented to groups of +500 guests in English/Spanish in the USA, Canada, Mexico, Japan, and South Korea. He is a perceptive and agile team leader and genuine motivator. Lastly, Oz is highly driven by values such as teamwork, respect, integrity and diversity.
SELECT ACCOMPLISHMENTS
Account Collaboration: Developed a community that expanded small local San Diego accounts into corporate national accounts. Overcame obstacles with individual market managers but through market analysis, vertical integration, persuaded all to work together as one unit with the same goals and objectives.
Strategic Development: Grew Costco account by streamlining the product. Each HCE market product is unique, and I created a Gift Card Program that could be streamlined and redeemed for credit in any HCE market on all products. Implemented new booking software to sell digitally and provide growth strategy through API bookings.
Contract Negotiations: Developed new techniques depending on goals, projections, or past performance; including bundling, adding low, hard cost items, to create higher retail values for partners. Leveraged our national corporate portfolio for preferred terms, B2B platform presence, and top seller status. Landed new accounts from our competitors through networking, personal connections, and contract restructuring.
SELECT ACCOMPLISHMENTS & SKILLS
Languages: Bilingual and Bicultural. Spanish oral and written communication. Translation experience.
Experienced networker in different languages, cultures, and geographies
Hospitality Software: User and assessor of multiple reservations software technologies: C-term, Ungerboeck Salesforce, and other custom-built platforms.
User Technology: Able to adapt and learn any new system. User of Zoom, Slack, Google Meet, WeChat, WhatsApp.
Leadership Qualities: Perceptive, agile leader, motivator of people, driven, humble, empathetic, charismatic people person, collaborative, high-energy, strategic decision-maker, and corporate development leader with exceptional negotiation skills.
Values: Highly driven by values such as respect, integrity, success, honor, and diversity
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