Communications, Social Media, Digital Marketing, Video Production

Profile

Experienced marketing and communications

professional with a passion for building

effective fundraising and outreach strategies

for nonprofits. Skilled in Marketing

Campaigns, Content Creation, Event

Management, Editing, Communications

Strategy, Writing, Digital Marketing, Social

Media, Corporate Philanthropy and

Volunteer Management for mission-driven

organizations. I enjoy talking and building

relationships with people. I am passionate

about social justice and educational equity

and eager to make a meaningful impact.

My Skills

Microsoft Office

Social Media

Design

Videography

Leadership

Freelance Work

Infomercial produced and co---edited for The

Good Feet Store modernized advertising

approach with innovative techniques to

strategically target certain demographics.

Coordinated filming and editing videos for

artists in the Midwest, producing experimental

films with thought---provoking narratives that

invited viewers into the lives of the musicians.

Amplified televised production at Times

Square New Year’s Eve 2018, live NBA and

NCAA events for ESPN and ABC since 2018,

national CrossFit Games, and Somesuch

productions.

Work Experiences

Marketing & Comms

Associate

2019 – Present

Marketing Assistant

2018 – 2019

Marketing Intern

Summer 2018

Education

Bachelor of Arts

College Possible Milwaukee – Milwaukee, WI

Increased Twitter profile visits and new followers by 309% and 122% respectively, and total social media followers by 42%. Awarded

“AmeriCorps Program of the Year” by Gov. Tony Evers from a nomination I researched, wrote and submitted on behalf of the organization. Manage website, writing external communications, event production and content creation. Secured several media hits with TV stations, reporters, podcasts and other local mediums, including Fox6, TMJ4 and Milwaukee Journal Sentinel. Took initiative by assuming additional responsibilities of recruitment, development, fundraising and grants to maintain organization efficiency amid staff transitions. Develop comprehensive marketing and communications plans composed of budget-neutral, grassroots, and paid tactics. Create and coordinate the distribution of emails, press releases, web updates, and social content. Derhy Enterprises – Los Angeles, CA

I collaborated with the leadership team to differentiate Derhy from competitors, develop new service offerings and increase revenue. First, I analyzed market trends to target prospects in specialty businesses. Second, I overhauled the company’s client proposal presentations to differentiate Derhy, using modern marketing concepts and a visually interesting and fresh approach to understand the client and develop campaigns to achieve their goals. Finally, to increase the company’s service offerings, I recruited interns to handle basic tasks, freeing up management’s time to strategize on new service offerings. These initiatives resulted in acquiring a new client base and $75K in new business revenue in six months.

Derhy Enterprises – Los Angeles, CA

I brainstormed with the CEO and marketing team for new strategies to approach potential clients based on their professions, expand the company’s market reach and improve the efficiency of the CEO’s time. In addition, I created company social media pages on Pinterest and Twitter to publish client content as promised with Derhy services, capitalizing on free published content, and marketing and maximizing the company’s reach and services while minimizing expenses. Lastly, to increase efficiency of management’s time, I interviewed clients and authored articles published on BuzzFeed, Thrive Global, and Authority Magazine. Thanks to Derhy’s trust, I was able to decrease expenses and enable management to focus on its strategy to drive the company forward.

University of Wisconsin – Madison, WI

262-***-**** • **************@*****.*** • LinkedIn.com/in/Macabee • Milwaukee, WI Macabee Pereira

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