Social Media Digital Marketing

Megan E. Heaston

Permanent Address:

************@*****.*** 111 W. Polk St., Apt. 1013 260-***-**** Chicago, IL 60605

EDUCATION

Indiana University, School of Arts and Science - Bloomington, IN May 2020

Media BA, Specialization in Creative Advertising

Indiana-Purdue University – Fort Wayne, IN August 2016 – May 2017

Graphic Design Concentration

EXPERIENCE

Digital Marketing Blogger –

Takeourword4it.com August 2020-Present

Researched different products to market from Amazon

Designed website while writing weekly articles and creating content for them

Run the day to day operations of the website while promoting it

The Campus Agency – July 2020-August 2020

Adobe Portfolio Influencer

Created content for Adobe Portfolio while running a month long paid social campaign on Instagram

Gained knowledge of the platform through Adobe resources

Cyclone Social – Fort Wayne, IN May 2019 – August 2019

Professional Internship

Managed several business’s social media sites: Instagram, Twitter and Facebook

Assisted in developing strategic plans for clients

Accomplished and organized daily tasks for business clients

MEDIA SCHOOL & CLIENT PROJECTS

Public Relations Campaign – Nordstrom Rack

Team Member

Worked as a team to construct a plan that focused on the objective of increasing nationwide sales by 5 percent by January 2020

Lead the effort in creating a SWOT Analysis and Audience Characteristics for Nordstrom Rack

Developed a Creative Strategy Statement to share with the client

Media Consumer and Behavior – Gull

Team Member

Collaborated with team members to come up with Media Objectives for client

Worked with team using Commspoint Influence and Simmons Insights to identify target audience

Proposed a 90-day campaign using our selected media vehicles

SKILLS & CERTIFICATIONS

Adobe Creative Suite Applications Google Ad Display The Trade Desk: Marketing Foundations Social Media Platforms WordPress Health/Wellness Training Ad Club Squarespace

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