SIERRA ROBLES
Buena Park, Ca · 323-***-****
******.******@*****.***
Production Assistant, at a bilingual broadcast media company practicing community engagement with large crowds, and on-air segments with Hispanic local radio show ‘Don Cheto al aire’. Prior experience in TV news, anchoring, live reporting, package creation, and podcast content creation.
EXPERIENCE
07/2020 – PRESENT
PRODUCTION ASSISTANT, Estrella Media
-Answers phones and responds to emails for radio show ‘Don Cheto al aire’.
-Inputs data entries of individuals who win prizes on radio show.
-Transfers phone calls on-air with details regarding segment
03/2020 – PRESENT
PRIVATE TUTOR, HOme Studies
-Monitors student performance and assists student learning environment
-Communicates with student, parents on their performance regularly through phones or in-person
-Makes informed decision on the best strategy for teaching student according to their strength
-Recommends books, and learning tools to student
05/2020 – 07/20
PUBLIC RELATIONS INTERN, FYI Brand group
-Media Monitoring fashion music, industry moves.
-Monitoring press coverage and creating summary reports.
-Researching and maintaining editorial calendars and media lists.
-Assisting with press clips, press kits, and media reports.
10/2019 – 07/20
PROMOTIONS ASSISTANT, estrella media
-Informed contest winners of duties needed to be completed at events during time of arrival.
-Assembled excel documents for organization of upcoming events.
-Operated commercial vehicles to get to event destinations and obtained needed items.
-Participated during street events, announced prizes, and promoted clients.
-Helped coordinate events as many as 100 guests, including preparing spaces and materials to engage guests and drive sales.
-Oversaw setup and breakdown of displays for events and trade shows promoting radio talent.
05/2019 – 08/2019
PUBLIC RELATIONS INTERN, shout public relations
-Developed and deepened relationships with media outlets.
-Created original content for blog posts and website articles.
-Reviewed and corrected materials prepared by all staff to proofread and edit for spelling, grammar and style.
-Garnered and tracked media coverage for clients, company and specific campaigns.
-Drafted social media posts and created videos with eye for viral content strategies.
-Wrote crisp and fresh press releases and prepared media kits.
-Earned reputation for good attendance and hard work.
01/2019 – 05/2019
BROADCAST JOURNALIST, Campus connection
- Gathered information and video material required as well as created high-impact scripts for review and approval by producers.
-Delivered on air-reports, covering stories on campus events, elections, and breaking news.
-Excelled within on-call journalism positions, blending experience and passion to ensure timely and comprehensive reporting.
-Maintained inventory of broadcast equipment.
-Composed and framed each shot and applied technical aspects of light, lenses, film, filters and camera settings.
-Analyzed sets to identify potential challenges and made necessary changes to angles and lighting.
-Properly edited all raw footage before broadcasting footage on television.
-Used Adobe Premier Pro to encode videos and create video dubs.
01/2019 – 05/2019
MARKETING INTERN, Kyskeya films/night fox entertainment
- Updated web pages and social media profiles to reflect proactive strategies and engage with followers.
-Monitored and evaluated web analytics to recommend proactive adjustments to strategies.
-Generated interesting copy with eye for current trends and viral potential.
-Strengthened digital marketing initiatives, driving social media interaction. Including blog posts, YouTube, Instagram, Facebook advertising campaigns and Twitter feed.
-Increased social media reach by creating Facebook pages and implementing new marketing strategies targeting niche audience.
-Monitored social media for trending news, ideas and feedback.
-Researched and evaluated competitor marketing and digital content.
-Answered emails and responded quickly to potential clients.
09/2017 – 05/2019
PRODUCTION ASSISTANT, 22 west media
-Detected sound, to make sure levels were equal on all platforms which included video.
-Wrote and supervised scripts for future segments, provided insight and topics to be put to use.
-Supervised schedules while meeting all deadlines and collaborating with staff members in support of production department.
-Talked with other crew members via walkie talkies.
-Pitched in to help crews with building sets and identified problems that could have resulted safety issues.
-Created script and shot sheets and ensured all content was tightly edited.
-Evaluated film and gave suggestions when asked.
-Assessed deadline dates against production team activities and ensured that tasks were completed within reasonable timeframes.
01/2017 – 06/2017
REPORTER, el camino college
-Published stories on news, sports, arts and opinion.
-Designed newspaper templates, and magazine advertisements.
-Photographed content for featured stories.
-Used social media outlets to connect directly with the public.
-Obtained additional training in Adobe Illustrator.
-Collaborated with editors to created interesting story lines.
-Completed investigations of important community issues and put together well-received reports.
-Maintained up-to-date knowledge of breaking news stories and responded to emergencies at any hour.
-Interviewed sources, contacts, leads to gather information for stories.
-Reported and penned front-page breaking news stories and provided real time updates online.
06/2016 – 08/2016
RADIO INTERN, entravision communications
-Designed PowerPoint presentations regarding the demographic ratings for the research department.
-Participated during radio show, and acted in skits with on-air personality “Piolín for la Mañana”.
-Reviewed upcoming movie during private screening in order to obtain material for radio show.
-Participated in team meetings, making appropriate suggestions to drive production and alleviate project issues.
-Created agendas and communication materials for team meetings.
EDUCATION
MAY 2019
BA BROADCAST JOURNALISM, california state university, long beach
3.1 GPA
JUNE 2017
AA BROADCAST JOURNALISM, el camino college
3.1 GPA
SKILLS
Bilingual (Spanish & English)
Organized
Punctual
Responsible
Team Oriented
Press Relations
Video Editing
Copywriting
Social Media Marketing
Content Creator
WEBSITES, PROFILES
WordPress- https://sierramrobles.wordpress.com
LinkedIn- https://www.linkedin.com/in/sierra-robles-06b46613b/
SoundCloud- https://soundcloud.com/sierrarobles