Social Media Digital Marketing

Gabriella E. Ayala

Falls Church, VA · 703-***-**** · *********.********@*****.***

Professional Experience

Agility Defense & Government Services – Alexandria, VA February 2019 – September 2020 Marketing Associate

Worked directly with the marketing team to develop strategic marketing campaigns promoting the Defense and Government Services brand. Responsible for development of targeted messaging in support of digital marketing efforts through market research and analysis, social media, and event planning. Monitors and analyzes campaign performance and provides strategic recommendations to enhance overall marketing efforts. Interacted with C level and front line support on a daily basis. Developed and edited corporate communications collateral for internal and external distribution. Hanley Wood Inc. – Washington, DC June 2018 – November 2018 Event Associate

Developed creative briefings and presentations for several companies. Managed corporate social media presence through development of messaging to desired target audiences. Created content and disseminated through several social media platforms to enhance overall company presence at events. Coordinated with several external contacts and venues to ensure events were properly organized. Dominion Valley Country Club– Haymarket, VA June 2015– May 2018 Activity Leader

Provided direct support to conduct special events, including vendor engagement and selection. Coordinated internal and external stakeholder management along with event planning and execution. Generated marketing content to promote wellness for conducting orientation programs for new fitness clientele. Provided front line customer service support through management of phone calls, payments, and general inquiries from public. Opinion Up– Haymarket, VA May 2017 – December 2017 Administrator

Generated content in support of new interactive social media application that provided a way to connect with family and friends through polling and surveys. Supported targeted user engagements through development of enticing content and messaging.

Education

George Mason University – Fairfax, VA Graduated: May 2019 Bachelor of Arts, Communications: Media production and Criticism Concentration Activities and Extracurricular

Alpha Omicron Pi – Fairfax, VA September 2017 – May 2019 New Member Committee

● Developed and directly supported a variety of marketing campaigns to promote member engagement, retention, and new member acquisition as well as special events and projects.

● Utilized a wide variety of marketing best practices to support the organization's objectives including: social media, guerilla, grass roots, word of mouth, scarcity, and call to action marketing. Relevant Media Coursework – Fairfax, VA September 2017 – May 2019

● Intro Media Production- Provides a general introduction to media production with emphasis on the basics of multimedia tools for camera, audio, lighting, and editing, focusing on non-fiction, journalism, or public relations/ advocacy presentations.

● Writing Across the Media- Foundation course focusing on writing for the mass media: Internet, public relations, newspapers, broadcast (television and radio) and advertising with a strong emphasis on adherence to Associated Press Style.

● Mass Communication Advertise and Promotion- History, regulation, and ratings of advertising, as well as media buying, advertising campaigns, and strengths and weaknesses of media vehicles used in advertising. Knowledge Skills and Abilities

Analytical & Market Research, Strategic Marketing, Interpersonal Communication, Special Events, Corporate Communications, Customer Service, Digital Marketing, Multitasker, social media skills (Twitter, Facebook, blogs, etc.) PowerPoint, Excel, Adobe, Cvent, Canva, Hootsuite, Lumen5) Continuing Education and Certifications

Business Analyst and Project Manager Collaboration, Email Marketing: Strategy and Optimization, Excel: Productivity Tips, The Science of Sales