Marketing Manager

Matt Ofsanik

MARKETING & COMMUNICATIONS PROFESSIONAL

Accomplished, creative and results-driven professional with extensive experience in marketing, project management, promotions, event planning and operations. Recognized strength in developing and coordinating comprehensive marketing, public relations, media and promotional campaigns, as well as collateral materials. Excellent track record of creating and implementing marketing plans that increase brand equity with bottom line results.

KEY SKILLS & STRENGTHS

Innovative Marketing Campaigns

Organization & Strategic Planning

Google Analytics

Streamlining Operations

Cross Functional Collaboration

Managing Client Relationships

Project Management

Event Planning

Trade Show Execution

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

Senior Marketing Manager

Hissho Sushi, Charlotte, North Carolina January 2020 – July 2020

Responsible for developing, managing, executing and analyzing Hissho marketing campaigns.

Collaborated with other internal teams and marketing executives to develop a marketing strategy and plan.

Coordinated with sales and business development to ensure consistent branding and create sales.

Branding and corporate communications.

Partnership development.

Created new trade show booth; responsible for coordination of booth delivery to trade show as well as coordinating creation and delivery of trade show marketing materials.

Worked with an advertising agency/PR firm to facilitate online advertising and social media marketing.

Marketing Manager

Baker & Taylor, Charlotte, North Carolina 2000 – 2019

Created innovative and strategic marketing and advertising plans utilizing marketing publications, email blasts and websites.

Developed and maintained productive professional business relationships with VPs and regional managers of clients such as Disney, Universal, and Paramount, maximizing sales potential through effective implementation of marketing programs and initiatives.

Managed process to create, test, and execute email campaigns through coordination with marketing department.

Coordinated the distribution of emails to customers and tracked email campaign effectiveness targeting customer segments.

Efficiently managed advertising publications, including artwork, copywriting, design, pagination and proofreading.

Assisted with planning, set-up and execution of trade shows and sales meetings

Key Achievements: Despite diminishing opportunities for funds from suppliers, excelled in acquiring marketing and advertising revenue with an extremely high margin rate. Streamlined advertising tools and implemented procedures that reduced printing and pre-media costs.

Operations Manager

Paramount Pictures, Hollywood, California 1997 – 2000

Effectively managed the operational execution of marketing programs and coordinated all special requests from Sales and Marketing. Streamlined operations for maximum efficiency.

Developed and defined product structure to ensure compliance with manufacturing specifications and release dates.

Oversaw vendor pricing, quality assurance and manufacturing of materials in the U.S. and Canada. Fostered positive relationships with a wide range of vendors. Provided vendor support for Paramount Theatrical Group on special projects, including the Academy Awards.

Key Achievement: Successfully coordinated the video release of Titanic; the largest release in home video history.

Promotions Director

KFRG FM, Colton, California 1994 – 1997

Conceptualized, developed, scheduled and coordinated all on and off-air station promotions.

Managed over 200 annual on-site live broadcasts for client events, promotional/community events and concerts.

Recruited, hired, scheduled and managed staff of station brand ambassadors who represented the radio station at all functions and events.

Promotions Coordinator

KCAL FM, Redlands, California 1991 – 1994

Handled logistical planning and coordination of details associated with the execution of station promotions and related in-studio and remote broadcasts.

Collaborated with the Sales department to ensure client’s needs and expectations were exceeded.

Air Traffic Controller

United States Air Force, Edwards, California 1986 – 1990

Coordinated with other Air Traffic Controllers to safely facilitate the flow of air and ground traffic of over 170,000 annual operations at the second busiest control tower in the Air Force.

Honed critical thinking, communications and teamwork skills.

Distinguished Graduate: Non-Commissioned Officer Preparatory School.

Honorable Discharge.

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