Design Skills
Axure, Figma, Sketch, Adobe Illustrator, InVision, Miro, Trello
Sketching, User-Flow Diagraming, Wireframing, Interactive Prototyping, Strategy Research Skills
Affinity Diagraming, Cognitive Walkthrough, Competitive Analysis, Contextual Inquiry, Directed Storytelling, Heuristic Evaluation, Journey Mapping, Kano Analysis, Personas, Scenarios, Storyboards, Survey, Usability Testing Experience
USER EXPERIENCE DESIGN STUDENT, PRIME DIGITAL ACADEMY, MINNEAPOLIS, MN — 07/2020-11/2020 Capstone Solo Project: Self-Reflection Voice User Interface
• Problem: Users struggle with both maintaining mental health and detaching from their mobile devices. With more wellness apps being available, it makes it harder to decrease screen time.
• Solution: With the adoption of voice assistants in the home, these tools could be leveraged to tackle this problem. A voice user interface would help users with self-reflection, all without having to input data on a mobile device.
• Methods: Primary Research, Secondary Research, Competitive Analysis, Affinity Diagraming, Journey Mapping, Wireframing, Interactive Prototyping, Usability Testing Capstone Group Project: We Sparkle Website Redesign
• Problem: We Sparkle in a public benefit corporation connecting BIPOC women and LGBTQ+ entrepreneurs with AI tools to help them build their small businesses. Enter Sparkle Assistant, an online scheduling tool designed to help this user group. There is currently a lack of clarity as to what the Sparkle Assistant can do for potential customers. As WeSparkle prepares for its phase two launch, they have also identified a new user group with a new set of needs.
• Solution: Revise the current Spark Assistant website, while highlighting We Sparkle’s mission for good. Evaluate the clarity of Sparkle Assistant’s features and provide improvements to the user experience.
• Methods: Primary Research, Secondary Research, Competitive Analysis, Cognitive Walkthrough, Heuristic Evaluation, Interviews, Affinity Diagraming, Kano Analysis, Wireframing, Interactive Prototyping, Usability Testing GENERAL MANAGER, VOLSTEAD’S EMPORIUM, MINNEAPOLIS, MN — 09/2017-03/2020
• Featured in Thrillist’s 21 Best Cocktail Bars in America
• Managed the day-to-day operations and a staff of 25-30
• Consistent, effective communication with diverse audiences
• Human Resources management, accounting, profit and loss analysis, marketing, events FOOD AND BEVERAGE MANAGER, STONERIDGE GOLF CLUB, STILLWATER, MN — 04/2016-09/2017
• Supervised all food and beverage sales, including a full-service restaurant and on-course sales
• Directed a staff of 45-50, acted as on-site human resources manager GENERAL MANAGER, BLACKBIRD CAFÉ, MINNEAPOLIS, MN — 04/2013-04/2016
• Increased profitability by three points in one year
• Managed the day-to-day operations and a staff of 25-30 Education
PRIME DIGITAL ACADEMY — UX Design Certification, 2020 KEENE STATE COLLEGE — Credit towards BA Arts and Design, 2002-2003 SAINT ANSELM COLLEGE — Credit towards BA Philosophy, 2001-2002 Jeff Petrovitch UX Designer
603-***-**** ****@**************.*** www.jeffpetrovitch.com Minneapolis, MN