Account Executive Digital Marketing

Keenan Porter

**** *. ****** **** **., #****, Houston, Texas 77091

Cell: 808-***-**** Cell; Email: ************@*****.***

Objective

Top Performing Account Executive with substantial experience in media sales. Skilled in Advertising, Marketing Strategy, Digital Marketing, and Account Management. Highly skilled at sales and customer service. Seeking a position that will utilize my extensive experience in sales while offering opportunity for growth with an established organization.

Experience

Account Executive

Community Impact Newspapers, Houston, Texas, Jan 2020 – Oct 2020

New Business focus. Build and maintain accounts through relationships in assigned territory - The Heights, River Oaks and Montrose areas. Worked closely with Editorial/Reporters to build communities of informed citizens and thriving businesses through the collaboration of a passionate team.

Major Account Executive

The Houston Chronicle, Houston, Texas, Sept 2018 – Oct 2019

Recruitment Advertising Department. Responsible for building and managing marketing plans to help businesses and human resource departments find qualified candidates using in-paper, digital and event-based marketing.

Account Manager

Valenti Print Group, Honolulu, Hawaii, Aug 2017 – July 2018

Responsible for selling printing solutions, signage and promotional marketing products. Championed Key accounts – The University of Hawaii, UHA Health Insurance, Make-A-Wish Foundation, The ALS Foundation, Ilikai Hotel Group.

Senior Account Manager

Taylor Communications, Honolulu, Hawaii, Jan 2016 – Aug 2017

Managed client base and pursued new business through various networking organizations. Offered print solutions, focused on signage and promotional products to medium and large-scale clients – Bank of Hawaii, Outrigger Hotels, Zippy’s Restaurant Group, UHA Health Insurance, Ilikai Hotel Group, The Hilton.

Director, Membership Sales & Accounts.

The Chamber of Commerce Hawaii, Honolulu, Hawaii, Feb 2011 – Dec 2015

Responsible for chamber membership. Increased membership through business development and networking. Created the “One and Done” program to boost membership by 50% by incentivizing current members to bring in one new member.

Keenan Porter / Page 2

Account Manager

The Berry Company, Honolulu, Hawaii, May 2010 – Jan 2011

Hawaii Telcom Yellow Pages: Managed client base of customers and fostered retention focusing on digital products through proactive partnerships. Upsell of Berry Digital Products: website development, website optimization and use of Google Ad Words.

Advertising Consultant

Pacific Business News, Honolulu, Hawaii, Sept. 2007 – March 2010

American City Business Journal: New Business Development - Managed advertising accounts with a focus on Commercial/Residential Real Estate, Technology and Advertising Agencies. Partners – Hawaii Commercial Real Estate, LLC, CBRE, Sofos Realty, Coldwell Banker, MW Group, Colliers International, Keller Williams. Organizations – NAIOP, CCIM, BOMA.

Major Account Executive

The Honolulu Advertiser, Honolulu, Hawaii, Mar 2005 – Sept 2007

Retail Display Advertising Department: Managed, Built and Maintained Major and Medium Accounts, Kmart, Neiman’s, Best Buy, Talbot’s. Coordinated Advertising schedules through New G2 System.

Houston Chronicle 1990-2005

Major Account Executive July 2004 – Mar 2005

Advertising Sales Manager June 2003 – June 2004

Account Executive Mar 1990 – June 2003

Education

Texas Southern University, Houston, Texas

Major: Business Administration Dec 1987 (8 hours remaining to complete degree)

Achievements

Salesperson of the month for 12 consecutive months, 1991

Publishers Club Award: Winner- 1991, 1998; Merit- 1992, 1994, 1996

Houston Chronicle Presidents Circle: 1999, 2003

References

Available upon request

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