Meticulous Project Manager with an accomplished background in
Software Development, Brand Marketing and Product Management. Result-oriented team leader with a love for marketing, aptitude for organizational skills bringing an engineering perspective to drive complex projects to completion.
*****************@*****.*** +91-935******* linkedin.com/sharma-diksha EXPERIENCE
PROJECT MANAGER APRIL 2020 - PRESENT
APOLLO INFRA
(CHANDIGARH, INDIA)
SOFTWARE ENGINEER APRIL 2018 - APRIL 2020
CLEARTRIP PVT. LTD
(BENGALURU, INDIA)
DIGITAL MARKETING APPRENTICE JANUARY 2018 - MAY 2018 RAPS ITECH
(CHANDIGARH, INDIA)
MARKETING HEAD SEPTEMBER 2017 - JANUARY 2018
ROTARACT CLUB HIMALAYAN
(CHANDIGARH, INDIA)
TEAM LEAD APRIL 2015 - JANUARY 2018
TASK SYSTEMS
(CHANDIGARH, INDIA)
EDUCATION
MASTERS OF BUSINESS ADMINISTRATION
UNIVERSITY BUSINESS SCHOOL JULY 2020 - PRESENT
(CHANDIGARH, INDIA)
BACHELOR OF ENGINEERING - COMPUTER SCIENCE
CHITKARA UNIVERSITY JULY 2014 - JULY 2018
(PUNJAB, INDIA)
DIPLOMA - CLASSICAL DANCE
PRACHEEN KALA KENDRA JANUARY 2003 - JANUARY 2006
(CHANDIGARH, INDIA)
EXPERTISE
LEADERSHIP
BRAND MANAGEMENT
MARKETING STRATEGY
PROJECT MANAGEMENT
AGILE SCRUM MANAGEMENT
EVENT COORDINATION & PLANNING
PRODUCT LIFE CYCLE
ONBOARDING
PRIORITIZATION
ORGANIZATIONAL WIZARD
ARTICULATE SPEAKER
( English, Hindi, Punjabi )
TECHNICAL PROFICIENCY
PROGRAMMING : Java, Ruby on Rails,
Spring-Boot, JUnit, HTML, CSS
DATABASE: MySql, MongoDB, Oracle
OPERATING SYSTEM: Windows, Linux
TOOLS: Microsoft Word,Powerpoint,
SlideShare, Dockers, Apache Kafka
Postman, Jira,Bitbucket, JMeter, IntelliJ,
Sublime, Kubernetes
LEARNING & EXPLORING:
Digital Marketing
Agile Scrum Management
RECENT PROJECTS
VOITURE
This startup came to life in the streets of Chandigarh and is an innovative approach to minimizing daily chores related to vehicle maintenance and bringing facilities such as weekly car-washes to a 3-step microservice accessible via an app & website. Based on a BMS model, revamping the existing offline model and converting it to an automated, scheduled functionality has been taken up. RARE MBD REGISTRY
The purpose of Indian Rare Metabolic Bone Disorders (RMBD) registry is a data source which aids Doctors and Medical Researchers to better understand the disease and apply data metrics driven research to provide better patient care. The Registry program has been a major part of the ongoing research of the Department of Endocrinology at Postgraduate Institute of Medical Education & Research, Chanidgarh, India and will help Endocrinologists, Nephrologists, Pathologists, Radiologists and Orthopaedic Surgeons in recording and processing the data and using it as a reference point for future cases. REFERRAL 2.0
Referral solutions showed great promise in acquiring new customers at a lower cost .The ‘refer a friend’ option was extended for the Desktop with better checks for repeat or fraudulent use of referral code. Authentication and authorization checks for these accounts were made. OTP verification was added for the registered mobile number. Accordingly coupon code validation and updation of the wallet amount was done.This enabled the marketing team to reduce the cost of customer acquisition almost by 53%.
MOBILE FRAUD
The project entailed building a capability for mobile app install and booking fraud detection wherein third party vendors such as Apsalar, Mfilter were incorporated for analysis that was used for active fraud management at a campaign and publisher level . It envolved working closely with the marketing team to strategize development, execution and analysis of online marketing and social media campaigns and the requirements related to it for finalizing the initial marketing plan to achieve corporate objectives.This particular venture helped in increasing the marketing metrics up to 49%, scaling up overall efficiency of fraud detection during marketing campaigns.
KEY RESPONSIBILITIES
● Working closely with the client as well
as the engineering manager to
understand product use cases,
customer journeys, business
applicability and impact of each use
case.
● Understanding and working with
different technologies and features,
eliminating redundancy across
platforms and providing detailed
business requirements.
● Driving an End-to-End delivery
process from onboarding to managing
roadmaps and deliverables through
the product life-cycle whilst managing
Developer efforts and task
break-down.
● Led numerous formal and informal
process improvement efforts taking a
cross-functional approach on
requirement gathering and delivery.
● Worked on development and
incorporated agile methodology to
deliver a robust solution with effective
event tracking being added for further
analytics.
● Collaborated with Appvirality to
incorporate an intensive solution for
desktop support.
● Revived social media marketing efforts
which increased customer engagement
by 38% and consequently brand
loyalty.
● Collaborated with Vendors such as
Apsalar and Mfilter to determine
deliverables.
● Developed the application and related
analytical dashboards for existing
marketing channels as well as select
markets and developed the company's
first system for fraud install and booking
detection during old and new marketing
campaigns.
● Devised a reporting system for
validation of data with an immaculate
email delivery system to trigger
campaign related, data centric events.
ORGANIZED AND VOLUNTEERED
● Project Head of ‘Pirates of the City’ organized by Rotaract Himalayan Chandigarh.
● Organized and carried out workshops as Head of Task Systems, Technical Society.
● Event Head of ‘Hoopster’, basketball tournament in the National Fest, Explore’16.
● Led a workshop on ‘Piracy’ for the Teaching Staff at Chitkara University.
● Led and Organized the first ever Gaming event ‘LanX’ in the National Fest, Explore'15.
● Led and Organized ‘Pi-Fi Factor’ commemorating Mathematicians worldwide.
● Organized ‘Roshini’ - an ode to kids with special needs.
● Led and Organized ‘Qurious’ in the National Fest, Explore’14.
● Organized ZaPalooza an open market as part of the Aautosync team in Elante, Chandigarh.
● Organized First Aid and CPR Training for Corporate workspace at Cleartrip Pvt.Ltd in collaboration with Sagar Hospitals, Bengaluru.
● Organized ‘Salsa Slam 8’ under Rotaract Himalayan.
● Volunteered For ‘Human Blood Donation Chain’ organized by Rotary Club Chandigarh.
● Volunteered to work towards building and refurbishing Happy Schools for poor kids with money raised through events organized under Rotaract Himalayan.
● Participated in Uber Puppies Campaign in collaboration with Uber.
● Participated in a Blood Donation camp organized by Punjab State Blood Transfusion Council.
● Participated in Blood Donation camp organized by Sagar Hospitals at Cleartrip Pvt. Ltd.
● Volunteer at SPCA ( Shelter for animals).
REWARDS & RECOGNITIONS
Recognized for LEADERSHIP and
INNOVATION for the project Mobile Fraud
at Cleartrip Pvt Ltd.
BEST EVENT HEAD AWARD
For exceptional management and
organisational skills.
TOASTMASTERS INTERNATIONAL
GROUP DISCUSSIONS - Runner-Up
WON TITLE-MS.ALGORYTHM’14
National Fest- Algorythm
WON TITLE- MS. FRESHER’14