SALESFORCE ADMIN

Archana Pinnaka

Burlington 647-***-**** ***********@*****.***

Objective

My current work experience is with Access Employment as a Salesforce Administrator with hands on experience in administration, campaign development, Data Migration and Testing in Sales sector. I am looking for a position in an environment that offers great challenge, and can utilize Computer, Marketing, Sales and Management skills to benefit mutual growth and success.

Education

BACHELOR OF TECHNOLOGY MAY 2015 VIGNAN’S UNIVERSITY

Major: Information Technology

Minor: Business management

Skills & Abilities

Website design and administration

CRM management

Pardot

Constant Contact

Quote creation/updating

Designing e-campaigns

Email marketing

Online Advertising

Promotional flyers design

Organizing Product shows

Recruiting employees

Event Management

Microsoft Office

Software Testing

Certifications

Fundamentals of digital marketing Certification

ISTQB Certification for Testing

Salesforce certified ADM 201

Experience

SALESFORCE CRM MARKETING COORDINATOR /ADMIN

Client: ACCES EMPLOYMENT DEC 2019 - CURRENT

Configure Lightning HTML Email templates to send notifications to Leads and Contacts.

Campaign designing using Pardot and Salesforce Marketing Cloud.

Generating leads from website tracking in Pardot.

Configure out of box Case object to provide ability for agent to raise technical issues to admin.

Update Validation rules as part of Lead to contact conversion process.

Configure reports and Dashboards based on client requirements.

Perform Data migration and remediation of prospect records using Data loader.

Configure Queues, auto-assignment rules, and response rules in Service/Marketing cloud.

Update/Create process builders to trigger notification when a case or lead is moved through different status as part of automation.

Deploy components from one org to another org using change sets and workbench.

Provides advise on ongoing Production issues and provide a path forward for Technical issues.

Configuring User profile, field level securities and attending cases when required.

Participated in Integration of salesforce CRM with inhouse Apps like Pardot, Talent LMS.

Trained in following areas:

oAdministration: object, fields, security settings, role hierarchy, app, user management.

oAutomation: Approval Process, Support Process, Process builder, flow, workflow.

oData Migration and Deployment: Import Wizard, Changeset and Data Loader.

MARKETING COORDINATOR ADLIB JAN 2018 – DEC 2019

Holds full responsibility for all marketing matters.

Has full responsibility for Show design decisions, catering and giveaways for Product shows.

Acted as marketing consultancy for campaigns and liaises with Prospects.

Generating Quotes and constantly helping salesperson to gain the opportunities by providing them with proper marketing meterial.

Maintains and updates website, intranet site, Social media pages and internal marketing pages.

Responsible for Website content, marketing campaigns (social media, print, advertising) for specific workflows, vendors, and products supported by Adlib.

Hosting and planning various conferences, seminars, webinars, and customer-facing events.

Managing the CRM program to make sure all leads are followed-up, and that the sales reps are effectively cross-promoting other products to their customers.

Arranging and actively participate in weekly sales conference calls focusing on improving the performance of the team, to establish and sustain coordinated, effective, interactive teamwork to achieve.

Customer fulfillment and satisfaction, lead, quote and demo follow-up, and increased sales/market share.

Negotiated new contracts with vendors, saving a huge amount for the budget

SALES EXECUTIVE PANDORA AUG 2016 – SEPT 2017

Maintaining Stock

Training Employees with new PODs and cash transactions.

Updating website with latest promotions while keeping track of past promotions and offers.

Demonstrating and presenting the product.

Planned outings, birthday bashes in store wide.

Performing debit/credit/cash transactions.

Maintain customer satisfaction with good communication

Promoting sales by using various promos and offers.

WEBDESIGNER TATA CONSULTANCY SERVICES JUNE 2015 – JULY 2016

Developed custom pages and features to business requirements set out by the team and the Product Manager.

Scripting the application controllers, templates, routing, services with JavaScript and HTML.

Written algorithms for search handling and form validation using regular expressions.

Involved in modeling web application behavior & UI using UML and detailed design drawings using HTML, CSS, and JavaScript.

Revamped UI for customer facing site with 10000+ unique visitors per month.

Managed code revision history and Sprint tasks using JIRA.

Was responsible for the week-to-week running of the project.

Served as a point person and liaison with external third-party production service teams and companies.

SALES EXECUTIVE MAX FASION JULY 2014 – MAY 2015

Stock Maintenance.

Maintained Success in recruiting, building and leading results in focused sales teams that consistently reached expectations.

Fantastic negotiating skills.

Staffed, Created and coordinated the booths for events.

Speaking with a clear and professional voice.

Using Social media for Comprehensive understanding to use it in marketing campaigns.

Keeping a close eye on competitor activity.

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