Sales Manager

KEVIN W. RAFALSKI

*** ***** ******, *** ******, CT 06840

Email: *********@***.***

Cell: 203-***-****

Experience

Entrepreneurial executive with more than 25 years of sales and sales management experience at the Regional, Director, and Vice –President level for both start-up and established medical device companies. Motivational management style with a record of building and retaining highly motivated sales teams, distribution networks, and manufacturer’s representatives. Successful in identifying opportunities for accelerated growth.

Biotricity Inc Northeast Area Sales Director 2018-Present

Biotricity Inc is a medical technology company committed to improving healthcare and people’s lives by developing innovative solutions that aid in the diagnosis, prevention, and management of serious and chronic medical conditions. Remote cardiac and patient monitoring featuring Holter, Event, and Mobile Cardiac Telemetry.

My Life Recovery Centers- Managing Director - Strategic Partnerships January 2016-2018

My-Life is an addiction treatment company offering a holistic approach to the treatment of substance abuse addiction. The My-Life Recovery Program, a non-addictive, medication assisted treatment (MAT) program, consisting of two main components. The first component of the program consists of the use of a sustained release naltrexone implant, under the direction and care of an independent licensed physician. The second component is a proprietary therapy program which includes peer recovery support and tracking.

Corindus Vascular Robotics Regional Sales Manager (Acquired by Siemens ) November 2013-December 2015

The CorPath System is the only FDA-cleared vascular robotic system for percutaneous coronary intervention enabling precise sub-millimeter measurement and 1mm advancement. By optimizing stent selection and positioning, CorPath provides the tools to use fewer stents per lesion which improves procedural outcomes.

Flexible Stenting Solutions Regional Sales Manager-Eastern (Acquired by J&J) 2012-2013

Peripheral Vascular Stenting Systems for arterial vascular disease.

Cardiovascular Systems Inc. (CSI) District Sales Manager May 2009- Feb 2012

CSI is a leader in providing clinically proven, safe and effective vascular solutions to patients suffering from PVD. The Diamondback 360 system is a percutaneous orbital atherectomy system indicated for use in patients with PVD.

Responsibilities:

Coach, manage, develop, and hire a team of sales specialist’s

Highest growth 3 consecutive quarters- 45%,75% and 35% respectively

114% to plan since joining company (top10%) out of 100 reps

#1 in highest asp’s nationally 3,100/unit

#1 in productivity; number of devices per account (12)

#1 in Asahi wire sales nationally

#1 in ancillary products (viper track, viper wires, viper slide)

Vasonova- Area Director of Sales- East Coast May 2009- Dec 2009

Vasonova is a venture backed start-up company based out of Sunnyvale California. Vasonova’s proprietary technology is the VPS (vascular positioning system). VPS is a real time navigation GPS system to assist in the placement of PIC line catheters within the body, specifically the right atrium of the heart. The VPS is the worlds first navigation system to offer both Intravascular Ultrasound as well as EKG for greater accuracy and proficiency.

DeepBreeze, Ltd. Vice President of Sales- US (Distribution/GE) 2007 – 2009

DeepBreeze is an Israeli based, venture-back company which has developed a non-invasive, radiation free technology, known as Vibration Response Imaging. VRI is a portable pulmonary imaging device to aid in the monitoring and diagnosis of Asthma, COPD, CHF, and Pneumonia.

Created the Reference Center Program; increasing unit placement sales 200% 1st year

Manage and development of strategic Centers of Excellence, faculty development, KOL programs throughout the USA:

Cooper Medical Center-Dr. Phil Dellinger

Barnes-Jewish MC- Dr. Dan Theodoro

National Jewish- Dr. Ali Musani

John Hopkins-Dr. Rex Yung

Hiring and developing Director of Education and CAS (clinical application specialist) program. Drive and develop key clinical messages, training support programs, and Center of Excellence program

Assist in the creation of key interventional pulmonary and ER studies/trials

Responsible for the overall coordination, functional management, and leadership of all sales activities within the USA

FoxHollow Technologies (Acquired by EV3) Director of Sales 2003 – 2007

Responsible for managing sales to hospital and surgeons from Maine to Virginia area. Managed 50+ person team consisting of 6 Regional managers, 40 district sales managers, and 5 Peripheral Vascular Consultants.

Grew area sales from $7 Million n Q3, 2005 to $9.6 Million in 2006 Q3 (vs. prior year)

#1 Area in Q2 2006 with $8.7M in sales revenue 101%

#1 Area in Q3 2006 with $9.6 M in sales revenue 106%

#1 Area in ASP’s and growth consistently from quarter to quarter (ASP-$2,975)

Total P/L responsibility for all Northeast personnel

Regional Sales Manager-NE (2003 – 2006)

One of the original Regional managers at FHT, a start-up medical device company that finished 2004 with $38.5 M in sales revenue. Greatest start-up in medical device history for 1st year.

Consistently top regional Manager at FHT in growth, ASP’s, productivity(average revenue per DSM) and reorder rates

Finished #1 in National Regional Manager’s contest 2 consecutive quarters (Q2/Q3 2005) for top growth and highest ASP’s within FHT organization

Hired & developed original 16 DSM’s, from NE Region. (14 still on board)

Hired, developed and promoted 5 DSM’s to Regional Manager’s (all 5 still on board)

Created the PVC position within FHT-business development position to support DSM sales efforts and drive referrals to key opinion leaders (KOL’s) within their respective Center’s of Excellence.

Created, developed & managed the top Center’s of Excellence within FHT organization

LuMend, Inc. Regional Manager (Acquired by J&J) 2001 – 2003

Medical Device Start-up Company that marketed the front runner catheter; device for chronic total occlusion in the coronaries and periphery.

Developed and managed one of the 1st CTO Courses in USA at Lenox Hill Hospital with program director, Dr. Jeff Moses. Live course to teach Cardiologists the challenges of CTO’s and how treat them effectively with the LuMend device.

Interventional Technologies Account Manager (Acquired by BSX ) 1999 – 2001

Responsible for marketing and introducing Cutting Balloon Technology for entire Northeast Region.

Opened 42 hospital accounts from Manhattan to Maine.

Clinically responsible for training all cath lab personnel and proctoring 125 plus interventional Cardiologists on cutting balloon.

#1 overall nationally in number of accounts opened with cutting balloon

#2 overall nationally in total dollar volume for cutting balloon

#2 overall nationally for total units sold for cutting balloon

SciMed Life Sytems.Inc District Sales Mgr (Acquired by BSX) 1992 – 1999

Managed direct sales to Cardiac Cath Lab

1992 Rookie Man of the Year

1995 ranked 3rd in devices, 9th in balloons out of 94 reps.

Olympus Corporation Medical Instruments Div. $2.6 M Territory 1988 – 1992

American Edwards Labs Territory Manager $2.0 M Territory 1982 – 1988

Education

BA/History/Economics

Denison University

Granville, OH

Contact this candidate