Skills Profile

• Strong problem-solving skills developed by analyzing large quantities of data

• Excellent oral and written communication skills developed through writing reports and presenting results

• Time management skills developed by managing a multitude of tasks and prioritizing effectively to meet deadlines

• Strong interpersonal skills developed by working as part of a team

• Well organized and detail-oriented

• Microsoft Office –Word, Excel, Access, PowerPoint

• Excel capabilities include: Macros, Pivot tables, formulas, charts

• Analysis Platforms - Google Analytics, R Studio, SQL, Tableau, Nielsen Ad Spend, Clear Decisions, ComScore, Infosys, Euromonitor, IBIS World Employment Programmatic Analyst

StackAdapt, Toronto Ontario Feb 2019 – Jul 2020

• Pulled data using SQL for analysis on many clients and industries

• Performed analysis of data using Excel and Tableau

• Utilized demographic and geographic data to enhance insights

• Led brainstorming sessions about reporting and analysis

• Created R code to help automate processes

Junior Marketing Scientist

OMD Canada, Toronto Ontario Jan 2017 – Feb 2019

• Effectively analysed TV ad performance to make insightful recommendations on a weekly basis

• Developed and presented weekly reports for a major client, helping them to increase their visits per spot, minimize cost, and increase impressions

• Prepared thoughtful new ways of looking at data, helping to create a deeper understanding of ad performance

• Automated work processes, effectively creating new efficiencies within the department Research and Insights Intern

MediaCom Canada, Toronto, Ontario Sept 2016 – Dec 2016

• Conducted industry research, helping to understand and apply consumer, brand and category insights

• Effectively interpreted data to support strategic recommendations for clients

• Gathered marketing and media intelligence for ideation sessions and competitor audits Analyst

Investor Economics, Toronto, Ontario May 2015 – Sept 2015

• Successfully combined two large databases utilizing excel, access, and internet resources, helping to create a system where data was more easily accessible

• Streamlined the unification process by coming up with innovative solutions to problems as they arose

• Managed the entry of new data to existing databases, ensuring systems were kept up to date

• Analyzed data to identify errors, ensuring all systems were accurate

Research Assistant

Bank of Canada, Toronto, Ontario May 2014 – Sept 2014

• Conducted research on auto industry investment and employment, helping to analyze the relationship between automotive suppliers and automakers

• Liaised with stakeholders including the Ontario Ministry of Economic Development, Employment and Infrastructure, and researchers at McMaster University to better understand industry dynamics

• Gathered information from a wide variety of sources and collected the information into a database, helping to make information more accessible

• Provided qualitative and quantitative analysis including econometric modelling, allowing for a deeper understanding of research findings

• Prepared briefing material of final results for senior management, summarizing the results in a format that was concise and easy to understand

Education

Post Grad Marketing Management Certificate Graduated December 2016 Sheridan College

Courses: Advertising, Marketing, Analytics, Sales

BA Honours Economics Graduated June 2014

Wilfrid Laurier University

Minors: Political Science and Psychology

Volunteering

Laurier Model United Nations Club – President for 2013-2014

• Hired new Directors for the club and planned for the upcoming year

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