Marketing VP Demand Generation Wizard

JACOB MONSERRAT

********@*****.*** 1-916-***-****

linkedin.com/in/alohajpm

Summary

Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Skills:

Public and Media Relations; Budgeting and Allocation; Market Positioning; Client communication; Campaign Management; Strategic Planning; P&L Management; Marketing and advertising; Brand development; Verbal and written communication; Multitasking abilities; Digital Marketing; Content Marketing; Integrated Marketing; B2B Marketing; Business-to-Business (B2B); Social Media Marketing; Marketing Communications; Sales Management; Marketing Management; Online Advertising

Experience

Senior Director Of Marketing

SEO

Jan 2018 - Present (3 years 1 month +)

Tactical Marketing Automation

• Devise and deploy online marketing plans with effective;, social media and viral video campaign strategies.

• Develop and implement favorable pricing structures balancing firm objectives against customer targets.

• Build brand awareness and generate leads while managing internal and external marketing campaigns and programs.

• Work closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

• Reduce marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.

• Increased business growth outcomes by effectively collaborating with sales, service and financial departments.

• Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.

• Assessed marketing copy, art comps and final designs and compared with established specifications. Marketing Director

LiftIgniter

Jan 2017 - Jan 2018 (1 year 1 month)

• Developed innovative and targeted collateral to support overall branding objectives. JACOB MONSERRAT - page 1

• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.

• Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.

• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

• Consulted with product development teams to enhance products based on customer data.

• Helped incorporate product changes to drive customer engagement and firm profits.

• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Marketing Consultant

Inbound Optimization

Jan 2015 - Jan 2017 (2 years 1 month)

• Production of creative projects (Print/TV/Web/OOH/Interactive/Digital), concept ideation and development, vendor management to ensure quality standards were met or exceeded, management of client accounts, and new business development.

• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

• Conducted market research and reported on clients' competition.

• Consulted with clients on business issues and developed innovative proposals.

• Consulted with clients on business issues and developed innovative, high-impact proposals.

• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.

• Coordinated with social media, public relations and other teams to execute product introductions.

• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules. Demand Generation Manager

Invitae

Jan 2013 - Jan 2015 (2 years 1 month)

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

• Oversaw preparation of marketing copy, images, videos, emails and other collateral.

• Developed insights on marketing campaigns to assess performance against goals.

• Developed innovative and targeted collateral to support overall branding objectives.

• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

• Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.

• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.

Account Manager

JACOB MONSERRAT - page 2

Act-On Software, Inc.

Jan 2010 - Jan 2013 (3 years 1 month)

• Managed a portfolio of 8-15 premier accounts including the highest paying and largest customers.

• Coached, mentored, and motivated team members to promote customer excellence, identified and secured new revenue opportunities within each account.

• Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms.

• Elevated account management by predicting potential competitive threats and outlining proactive solutions.

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling

business opportunities.

• Liaised between account holders and various departments, communicating effectively to maintain customer satisfaction and uphold company protocols. Education

Hawaii Pacific University

Bachelor of Arts, Business Marketing; Health Records Information Technology JACOB MONSERRAT - page 3

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