Education

****-****

The University of Texas at Austin BBA Marketing Minor, Communications Studies Relevant coursework: MKT 372 Corporate Political Strategy, MKT 370 Marketing Policies Experience

Clayton Tucker for State Senate Dist. 24 Communications Director, (remote)

• Implemented communications strategy that resulted in an 8 point swing of the Republican-Democrat gap in the district

• Coordinated radio and TV advertising plan, developed interpersonal relationships with advertising managers - created video and audio advertisements for broadcast Kevin Foster for AISD School Board Communications Director, (remote)

• Designed campaign logo and developed campaign advertising materials including yard signs

• Worked closely with campaign staff to develop pandemic-oriented messaging strategy; resulting in a victory for the candidate Zachary Price for AISD School Board Communications Director, Austin, TX

• Developed design language for upstart campaign, including logo and print materials

• Implemented youth-focused messaging strategy - yielded 33% of the vote for a new candidate

College Democrats of America National Director of Communications (Jun - Sep 2020), Senior Communications Advisor (Oct 2019 - Jun 2020)

• Relied on by Communications Director for comms-related tasks including graphics, videos, external messaging and press interaction

• Promoted to National Director of Communications after exemplary job performance; developed designs for convention and worked with executive board to execute high-level reforms

Texas College Democrats Communications Director

• Established communication with chapter leaders to develop organization-specific branding

• Executed a branding strategy that resulted in increased good-will for TCD among the College Democrats community and an 800% increase in social media engagement between two comparable periods.

Jul - Nov 2020

Jun - Nov 2020

Aug - Nov 2018

Oct 2019 - Sep 2020

May 2018 - May 2020

UX/UI Experience

HackUTD 2019 UX/UI designer (wireframes in portfolio) Petrichor App Mobile app wireframe artist (wireframes in portfolio) Feb 2019

Feb - Mar 2020

Skills Additional Information

• Adobe Creative Suite (Illustrator, Photoshop, InDesign, Audition, Premiere)

• Microsoft Office, IBM SPSS, R

• Slack, Microsoft Teams, Asana

• Event planning, team-building, interpersonal relationship management

• Languages: Spanish (intermediate fluency)

• Eligible to work in the United States with no

restrictions

• Interests: Sneakers, vinyl collecting,

motorsports

Marco Guajardo

Portfolio: marcodguajardo.com 956-***-****

adj16o@r.postjobfree.com linkedin.com/in/marco-guajardo/

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