JEANIE POPE
Accounting and Finance Professional Strategic Advisor
adj00x@r.postjobfree.com
EXPERIENCE
GPA Capital, Nationwide — Associate Partner
January 2015 - Present
Tasks included: financial statement analysis; using data from financial statements of loan clients to assist in underwriting process; work with Operating Managers in loan process; data analysis of marketing data; create and direct marketing department in writing marketing, branding, and campaign plans backed through data analysis and marketing metrics; utilize several social media platforms and platform managers to plan and execute social media campaigns; create content for LinkedIn, Facebook, and Twitter, and email marketing; Contribute to product launch strategy and execution, Direct and manage inbound and outbound marketing strategy
Eargo, Nashville, TN — Chat Administrator
January 2019 – April 2020
Tasks included: running live chat on company website; assisting in selling process and liaising between the sales, professional services, marketing, and BI departments; analyzing sales and marketing metrics via Salesforce and forecasting sales data; writing copy for live chat as well as for marketing pieces; leverage chat marketing analytics to perfect sales and marketing strategies; managed chat team of sales representatives
Jumpcrew, Nashville, TN — Account Executive
August 2017 - January 2019
Tasks included: inside sales executive coordinating, prospecting, and organizing digital media sales and email campaigns to clients; coordinate with graphic design team for ad copy, etc.; evaluate social media presence and advise on campaigns accordingly; coordinate campaigns through CRM and varying platforms: Zoho, Salesforce, etc.
Fly South Music Group, Orlando, FL — Press & Promotions Intern
January 2016 - August 2016
Tasks included: work to research and update media lists and outlets, update filing system with new press, social media marketing; aid in overall online promotions, Update tour calendars, and learn more about the music industry from the artist management perspective; work heavily with PR and digital media marketing relations to assist in larger projects and day to day operations
RED Music, Orlando, FL — ‘Stache Lifestyle Representative Intern
May 2015 - December 2015
(a division of Sony Music Entertainment)
Tasks included: create and design creative marketing campaigns (such as tour, lifestyle, and branding campaigns) to raise awareness for RED and independent artists such as Third Eye Blind, Slightly Stoopid, Austin Webb, and Grammy Nominated/Winning Artists such as Kelsea Ballerini and Jason Isbell, among others; segment and position markets to develop artist awareness; write and analyze marketing campaigns and reports to be sent in to record labels
Education
University of Central Florida, Orlando, FL - May 2017
BSBA in Marketing with a Concentration in Finance and Economics
Florida Atlantic University
Remote - August 2021
MAcc, Professional Accounting, Executive Program
Skills
Proficient in:
- Reconciling balances
- Record keeping and file management
-Vouching and tracing
-Budgeting and cost analysis
-Memo writing
-GAAP knowledge
-Bookkeeping
- Social Media Promotion & Marketing
- Market and industry analysis
- Data analysis & extrapolation, SEO
- Email Marketing - campaign development & execution
- Management of a team
- Campaign coordination - asset management, etc.
- Product launch strategy
- CRM: Zoho, Salesforce, Access; Microsoft Office Suite
- E-commerce & social media platform creation
- Client coordination & management
- Calendar management and scheduling